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The Influential Fashion House You've Never Heard Of... | M2M

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Once known as the King of Fashion, French couturier Paul Poiret is credited for freeing women from the corset and as the first designer to launch a perfume. So why have most people never heard of him? Learn about the history of Cristóbal Balenciaga here: ► https://www.youtube.com/watch?v=eXoWe8af78k Watch our minidoc on Picasso's fashion influence here: ► https://www.youtube.com/watch?v=pgl2V3kVRBY Subscribe to Made To Measure! ► https://www.youtube.com/c/MadeToMeasure?sub_confirmation=1 -------------------------- Get even more M2M: Visit: ► http://www.m2m.tv Watch on Apple TV, Roku and more: ► http://m2m.tv/where-to-watch Download our iOS app: ► http://bit.ly/M2MApp Like us on Facebook: ► https://www.facebook.com/m2m Follow us on Instagram: ► http://instagram.com/m2m Follow us on Twitter: ► http://www.twitter.com/m2m -------------------------- FASHION NOW STREAMING Made to Measure (M2M) is a new fashion video network. M2M covers the world of fashion and style - past, present and future - through fresh and culturally relevant storytelling. M2M features original programming, classic fashion films and runway shows from the world’s top designers. M2M’s original series and documentaries highlight the people, issues, trends, and events that have defined and transformed the fashion landscape. Subscribe to Made To Measure! ► https://www.youtube.com/c/MadeToMeasure?sub_confirmation=1
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Text Comments (25)
melancholistic (4 months ago)
3:07
NotGuilty (4 months ago)
So he got famous by appropriating other cultures and making them “trendy”.... I say keep it dead we don’t need more appropriation in our time
*screams * (4 months ago)
Sad
jason Shores (4 months ago)
NotGuilty get bent
orangewedges (4 months ago)
You need another narrator. It sounds like he's purposely lowering either the pitch or volume of his voice which makes him sound simultaneously affected and bored. This is an interesting topic but he might as well be reciting numbers to infinity given how he's speaking.
Paula Johnson (4 months ago)
Anyone who knows anything about Paris haute couture has heard of Paul Poiret. He was a huge influence on French designers.
H.L.A Solomonov (4 months ago)
The fabric is the main controller of the design
hnljojoilbvtgfyvgub (4 months ago)
everyone knows about Poiret
Dr Stranger (4 months ago)
Poiret was actually influential like Chanel but sadlty the world of fashion was moving too fast he couldn't keep up afyer his services to the military. Sadly he died without the world giving his brilliance another chance.
Saahil Arora (4 months ago)
we been knewwwww
Sol Usman (4 months ago)
From the video it seems what made the brand so special is it was so far ahead of the pack when it comes to new ideas of marketing and designs. The question for this new revival is, what new ideas can they introduce?
Sylla Atlas (4 months ago)
I hoped you would actually feature a designer I don’t know, but of course you didn’t. What about featuring someone like Germaine Lecomte, Jacques Fath (well, he maybe is too known already) or Doucet instead. They are much less recognised, even if at the time, Lecomte and Fath were serious concurrents to Dior, and Doucet to Poiret, Worth and Chanel (early phases, obviously). But Poiret wasn’t that much of a genius. Yes he took the corset away, but that’s all. He died in deep poverty, ruined by the genius of Chanel, too revolutionary for him to keep up with. He didn’t have the talent to modernise and change the place of women in society the way Chanel did.
Sylla Atlas (4 months ago)
flblbl 😂😂 girl, learn a bit about Chanel before you comment like that. Never read a biography of Chanel, or a specific book on her war story? She never collaborated with the nazis, it just happened that her lover was a German aristocrat who lived in Paris even before 1933. To stay there, he had to “be a nazi”, but it’s been proven that he wasn’t. Other proof has shown that Chanel actually never collaborated with Nazis. She used her friendship with Churchill and her nazi to try to negotiate a peace contract. She especially went to Barcelona for this, where she was to meet a nazi official. Sadly, the attempt failed. But Churchill and Windsor knew what she had been trying to do, and when the police came after the war to arrest her, they let her go only half of an hour after, which was only possible if a governor of the highest grade ordered it. In that case, Churchill. She was never a nazi collaborator, she wasn’t a spy either, nor a second Mata Hari. She was trying to bring peace back, as she had so many relations, and if she never had major issues with her business, then of course not because she had nazi friends, that is so paradoxal. It’s more because Churchill knew what she had done, and because she simply was a very good designer. And honestly?! She had to wait for Dior’s success to calm down? Girl, you really need a bit of knowledge. She opened her boutique in 1954. Dior was successful in 1957 as in 1947, he died on the edge of his glory. She opened because she first of all needed work for her psychological health, and second because she thought Dior was a sexist and bringing back the fashions she had eliminated in her early career. And she had success because she was right. And generally, Dior was just modernising the fashions of the Belle Époque, nothing more, Chanel brought her own style. And generally, she is considered as the n.1 designer that ever lived. Rightfully.
flblbl (4 months ago)
Well, Poiret closed shop way before he could even have the choice to collaborate with Nazi Germany during the occupation ; which Chanel actively did, and which is also part of why her brand survived the pre-war/war and war/post-war splits so easily, coasting on her perfume sales. But then again, she had to wait a shitload of years for Dior's fame to die down a bit before she reintroduced the same old shit as couture. "Chanel, too revolutionary for [Poiret]"(sic).
Bunny Biedenharn (4 months ago)
You don't enunciate well-enough, to compete with loud music - particularly with horns, which mimic the human voice. Very interesting content, though - what little of it I could process despite the music. Not bad music. But it drowns you out.
Sarah Dervishaj (4 months ago)
He was actually mentioned in the Coco Chanel short film so he can’t be that unknown
Gary Fenchak (4 months ago)
This is fucking amazing the house of Poiret coming back to us after all this time? This is an iconic moment of fashion history. Let us all hope this re-invention succeeds we need houses like Poiret now more than ever.
Kory Doyle (4 months ago)
Any student of fashion knows who Poiret was and how important he is.
mikey weaselwhipper (4 months ago)
i'm just a pastry chef from the midwest, and i know who poiret was.
charu priya (4 months ago)
Kory Doyle true
Alen_Egre T (4 months ago)
True
Carlos Didjazaá (4 months ago)
Kory Doyle exactly, fashion students are a very small minority, so the fact they know about him sadly doesn't mean he's remembered :(
Mrkariope1 (4 months ago)
poiret wonderful vision of fashion !!
maymakvm (4 months ago)
Lol Yes a Korean company bought the brand, but the kimono belts are Japanese! You are mixed the two, its like I am confusing British with French.... oh White people
Gold (4 months ago)
Yay

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