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Is it essential to become a passion brand? By Jeff Rosenblum

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Jeff Rosenblum is documentary filmmaker, industry disruptor, and Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more. Jeff wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and has garnered some of marketing’s most prestigious awards. He is also the author of Friction: Passion Brands in the Age of Disruption. #DESCRIPTION Jeff Rosenblum talks about how not every company will want to pursue becoming a passion brand and may want to skip steps on his brand hierarchy strategy. According to Rosenblum, there are only a select few companies that have achieved passion brand status by fundamentally improving people’s lives one step at a time. Subscribe for more SarderTV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive SarderTV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV Sarder TV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, Sarder TV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, Sarder TV launched in 2012. Sarder TV is an exciting, forward thinking media company focused on the promotion of learning.
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