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How can a company mitigate risks in new product development projects?

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New product development projects, especially of the bold innovation type, can carry a lot of risk. In this video, Dr Robert Cooper discusses two methods that smart companies use to manage it. Dr Robert Cooper (www.bobcooper.ca) is known worldwide as the inventor of the ubiquitous Stage-Gate methodology for new product development (http://www.prod-dev.com/stage-gate.php). Through in-depth study of the world’s top performers for over 30 years, he has developed unparalleled understanding of what makes companies winners at the product innovation game.
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