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Alexa Chung Uncovers Fashion Industry Secrets | Full Series One | Future of Fashion | British Vogue

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Here, for the first time in its entirety, is the full length documentary by Alexa Chung for British Vogue. Guided by questions from the viewing public from all over the world, Chung investigates fashion from the inside out. Rather than a world that is frivolous, elitist and unprofitable, Chung proves that as an art form, an industry and most of all as a career choice, fashion can be underrated and holds masses of opportunity for anyone who wants to get involved. More than this, she shows that from Olivier Rousteing to brand-new graduates, there's heart, dedication and humour. Subscribe to British Vogue►► http://po.st/SubscribeBritishVogue Series 1 Episodes: Episode 1: http://bit.ly/AlexaSeriesEp1 Episode 2: http://bit.ly/AlexaSeriesEp2 Episode 3: http://bit.ly/AlexaSeriesEp3 Episode 4: http://bit.ly/AlexaSeriesEp4 Episode 5:http://bit.ly/AlexaSeries5 Episode 6: http://bit.ly/AlexaSeriesEp6 Click Here For Series 2: http://po.st/TheFutureOfFashionS2 Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology. CONNECT WITH BRITISH VOGUE Web: http://po.st/BritishVogueVideo Twitter: http://po.st/TwitterBritishVogue Facebook: http://po.st/FacebookBritishVogue Google+: http://po.st/GoogleBritishVogue Instagram: http://po.st/InstagramBritishVogue Pinterest: http://po.st/PinterestBritishVogue Newsletter: http://po.st/NewsletterBritishVogue ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture. Alexa Chung Uncovers Fashion Industry Secrets | Future of Fashion | British Vogue https://www.youtube.com/user/vogue
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Text Comments (318)
Foxie Adjuia (2 days ago)
Amazing
08CARIB (14 days ago)
This is an interesting marketing/pr piece to counterbalance the criticism of the industry. It largely ignores the fact that many of the negative stereotypes of the fashion industry are rooted in FACTS supported by thousands of people over many decades. Alexa is white (passing), tall and naturally thin, done. Minus one of those qualifiers her experience of the industry and access to the industry would be very different. Even the admission of nonavailability of formal information for the lay person to access employment in the industry is an indictment. I did enjoy Olivier Rousteing input.
Offensive Username (23 days ago)
Her voice makes it really hard for me to watch (and especially hear) this.
Christina Parrish (1 month ago)
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SearchIndex (1 month ago)
most of the general public is too busy, out of area, and can’t afford ‘fashion’ as decreed by the industry
Maria Maria (1 month ago)
I've worked in architecture/engineering my whole life and after 15 years I'm throwing it all away to venture into fashion, Ive always loved fashion but like the question Alexa asked.. "is there money in fashion , that parents wouldn't support their children going into fashion"... the answer is .. the Fahsion industry is bigger than the automobile industry :) yup. I'm moving in that direction.
debibasile1 (2 months ago)
This is a timeless and wonderful film!
Karla Vargas (2 months ago)
Bring these video series back! ❤️
A K (3 months ago)
From all the documentaires of vouge the ones that Alexa did, was THE BESSTTT. I wish she could do them all.
Would definitely let Alexa thread my needle if ya know what I mean
Anna Payne Cut (4 months ago)
She talking awful bad, she sounds so cheap!
New Watchmen Ministry (4 months ago)
HI THIS IS MARIE REYES, THATS WHY I QUIT BEING A MEDICAL ASSISTANT, I DECIDED ALWAYS TO DRESS UP SENCE BEFORE HIGH SCHOOL. MY BRAND HOPEFULLY I'LL HAVE MY OWN NAME BRAND
Giantgii (4 months ago)
im in love with her cracked voice
A Ric (4 months ago)
Great job
Can't hear her, an awful voice(
Carthes (5 months ago)
Haha, Alexa imitating Said and the french accent at 1:02:22 was perfect, especially how that came back up in their conversation right after. She's a great interviewer/host.
Mai Manaloto Taynton (5 months ago)
Read fashion discourses at http://maryannclothing.blogspot.com
Tere Castro-Saldana (5 months ago)
Very well-written and narrated ALEXA!!
Erik van zanen (5 months ago)
those shoes at 0:25 tho.
Twisted Wheels (5 months ago)
Odd how this programme claims to be about Fashion & the crazy world that lies within it yet every single person associated with the "Real" fashion world is wearing very basic standard branded and plain clothing while still trying to tell us wearing stop signs and weird rope for a belt and my favourite, shoe polish on a face um what TF is this? Not that I am knocking it, if you can convince people to spend money you are doing something right. But instead of trying to sell the idea of it's legitimacy, try walking around , actually, not for a shoot or on a runway, wearing shower curtains with a dish soap container glued to your waist and show me how it's fashion. A Hand cut, sewn and tailored suit is true fashion, made for the individual not off some rack.
Aron Peters (6 months ago)
Well in my opinion, the catwalk is an instrument that is used for understanding the fashion demand. Fashion designers produce garments and introduce them to the public on the runway. The more "votes" per garment determines the taste of the target market at that particular time. The way that new designs are presented, determines the success of that image and therefore sets a trend.
Gabrielia 69 (6 months ago)
This is very good and helpful for people, such as myself, who want to get into the fashion industry
New Watchmen Ministry (7 months ago)
Hi ALEXA I DO WANT TO START MY OWN BAND, SO HOW DO I GET MY OWN NAME TAGS ON MY CLOTHES, MARIE REYES CLOTHESLINE
New Watchmen Ministry (7 months ago)
TO ALEXA, THIS IS MARIE REYES FROM UPLAND CALIF, I HOPE THIS MESSAGE GETS TO YOU, I HAVE A QUESTION, HOW DO I START A FASHION SHOW TO RAISE UP MY CAFE, and MARIE REYES CLOTHESLINE
Scythe Sphinx (7 months ago)
The audio is... not good
Ghadir Ahmadi (7 months ago)
https://www.gofundme.com/kt2uy-james-recovery
Alexa sounds as if she is losing her voice due to pharyngitis. It physically hurts to listen.
ann (7 months ago)
ive watched this a few times but i still keep coming back, i love it
Serazard (8 months ago)
Oh yeah, even so did you blokes contemplated what on earth this video is truly about?
Lauren White (9 months ago)
Fabulous and so inspiring! Alexa Chung- we love your work! xoxo
Subway Runway (9 months ago)
Follow https://www.instagram.com/subway_runway_official/ to get easily access to great deals on designer brands.
Jojo Yanto (9 months ago)
Fantastic! I got new spring and summer dresses from Amazon free for tests! Add me and I'll send photos.Thank you! Facebook: https://www.facebook.com/jojo.yao.148 Instagram: jojoyao2244
artsygirlify (9 months ago)
Olivier Rousteing is BAE! I know there are more people of color running this industry now!
stars areblind (9 months ago)
Thank you so much for this!
Wake up Style (9 months ago)
I work in the fashion industry in LA. I love this, I can't explain to people who ask about my job, how it's more than playing with fabric, and putting clothes on models. It's art, it's mathematics,it's exhausting, it's invigorating and yes some days I wish I was saving lives. But then I remember how, what I help create affects other people. Thank you for This video.
m e l i s a (11 days ago)
where are you working at?
stars areblind (9 months ago)
Yeda 1312 Everything you say is so true, I'm currently study fashion design, and it's hard to explain and people to get it.
CharlyKnowsBetterTV (9 months ago)
this type is special
Samantha Peters (9 months ago)
My female ancestors always made their own clothes. When I was under 10yrs old I could knit, make lace, and use a sewing machine. My grandmother was disappointed in me when I turned 11yrs old, and I wasn't a seamstress. My mum taught me how to make basic patterns, and sew the materials. After I left school, I went to a fashion designing course. The problem I faced was my teachers refused to grade my work. They accused me of cheating. Even through I did all my work at the fashion course. I went to other fashion courses, where they all said I didn't have what it takes to get in the fashion industry. The teachers would ignore, and bully me in class. Students would watch, but not say anything. So I gave up. An elderly lady once asked me "what's your talent?" I said "I can do seamstress work, but none of me teachers think I can do it." The elderly said "they failed, they don't want you to succeed." I didn't believe her. I thought she was just being nice to make me happy. After watching this documentary I've realised I'm very much needed in the fashion industry. I think I'm going to get into the fashion industry. But I won't use my real name. I don't need failures that have used, and bullied me to sabotage me.
Dia. (9 months ago)
More curvy women on the cat walk not anorexic pre teen girls .
SearchIndex (1 month ago)
Dia. ...they are ‘sample sizes’ which don’t cost as much as there is less fabric and work
Ariella Villefranche (10 months ago)
i wanna see more women of color
Jonathan Meza (10 months ago)
Dope documentary. Plus that Alexa women is sexy 🔥
Janko (10 months ago)
Because of those fashion pricks i have to watch what im weari g, ugh
Trinity Kay (11 months ago)
Love all this, sooooo interesting! and she's so funny and lovely,
Tony Oliver (11 months ago)
But now unfortunately Hanjin is bankrupt :(
psicofukapus (11 months ago)
Shut up, I wanna hear the secrets!!
Le Garçon Qui Ment (11 months ago)
I love your voice so much
Mónica Salas Cuevas (1 year ago)
There is nothing new under the sun. What about fair trade and environmentally sustainable at fashion industry?
Samantha Peters (9 months ago)
Mónica Salas , technology helps in that area now. The main problem is fast fashion. Fast fashion is only popular for four weeks, and cheaply made with cheap material. Than they are tossed out The expensive clothes are high quality, with high quality materials, and last many years. I have a short green skirt made in the 70's. It's high quality made, using alpaca wool.
Luisa Arango (1 year ago)
Will they do more? this gave me life and inspired my dissertation!
Teo Mesay (1 year ago)
Loved this!! Thank you
Kat Jones (1 year ago)
I remember watching this for the first time thinking summer 2017 was so far away...
Hana Mana (1 year ago)
I love your presence and beautiful personality Alexa. Some constructive criticism to whomever - lately I've been coming across interviews that get ruined by the interviewer saying "Right", "Mmm hmm", "Yeah" "Mmm hmm", "For sure",... This absolutely interrupts the viewer's ability to hear the person being interviewed. In casual conversation we do this as a sign that we are listening to who is speaking when in reality it is only highly distracting, bringing the attention of the viewer back to YOU (Alexa), constantly. Thank you, I appreciate your energy, perspective, and insight into the industry. But please be more aware of your voice and when not to speak.
Samantha Binns (1 year ago)
Good job, Chung.
Mr Funky (1 year ago)
So there...count on one hand how many people of color you see in the background much less featured as a real designer in this doc.......the politics of class and race is always a factor to those who don't factor in !!!!!!!
Samantha Peters (9 months ago)
Mr Funky , it depends on what the customer wants to see. In general Asians don't like seeing Asian models. They prefer seeing Russian models. Majority of models need to have a straight slim nose. Middle eastern, Latino, Asians, etc models will happily go get a nose job. But if an angency mentions that to a black woman, everyone knows there's going to be problems. So agencies don't mention nose jobs to black women. If a designer decides looks don't matter. Than the designer will have no problem hiring a person that doesn't have the desired nose.
Agent Orange (1 year ago)
I found the first 90 seconds of the video to be rather insightful and as a means to reinvigorate fashion as more than conspicuous consumption. However the term "fashion" as it pertains to this series and its association with the Vogue brand make it vividly clear they're referring high fashion or designer fashion, they're not talking about general fashion labels. You see and that's where her argument falls on deaf ears for me, designer fashion  by their very virtue are brands that garner and seek out a specific clientele, that's to say they're catering to folks who have large disposable incomes. People who have thousands of dollars to spend on a couple garments, psychologically aren't purchasing these items because they're the prudent rational choice financially. If that was the case they'd be shopping at discount stores like masses, so supporting high fashion and their designers fits the exact mold of frivolous conspicuous consumption and to state otherwise is hogwash!
dankneeluck (1 year ago)
i want more.
PinkDiamond7777777 (1 year ago)
52:43 The War Doctor looks very different, here.
Najla Yasmeen Ati (1 year ago)
Excellent, informative and timeless!!! Well done Alexa Chung! Thank you for your passion and devotion to the fashion industry!
EllaVation (1 year ago)
1 hour 7 minutes of Alexa Chung. Could life get any better?
Lizziegirlnyc (1 year ago)
I hate the super pretentious fashion that's ridiculous and unwearable... just give me hot wearable fashion.
pinkxiheart (1 year ago)
who is that woman at 26:11
Cherry Cake (1 year ago)
I love the narration - Alexa Chung, you are amazing! <3
Billi Currie (1 year ago)
We love this video ❤️
Amazing video. So inspiring. Fashion is so much more then dressing up. It's a different language all together. I'm studying fashion and all these videos are so great.
Natavan Quliyeva (1 year ago)
Alexa 💜
Danica Southerland (1 year ago)
Does anyone know the outfits Alexa was wearing in this? I loved all of them and would like to find out who the designers are.
Karen Barraza (1 year ago)
38:17 Spring Summer 17, wow this is two years old now. So intersting to see how the trend forecast has come about and what predictions were spot on.
Anna Proffitt (1 year ago)
Who was the director and producer of this series?
G Quantum (1 year ago)
typical vogue pretentious fakery interpersed with cooing adjectives
Sharon Jiang (1 year ago)
Alexa Chung is the perfect presenter for this - I'd assume she'd already have a good rapport/relationship with the people she interviewed here considering her status. I can't imagine any other journalist asking the question at 59:06.
Anna (1 year ago)
She has an awful voice. And why is she always crossing her legs? Oh, I think I know why, lol.
Ashwin Gohil (1 year ago)
i wonder, does she belong to a rich family or she made her niche her own way
Peter Mullen (1 year ago)
Fashion is serious, being the equivalent of feathers, and wattles on a bird displaying attractiveness, power, wealth, health, ability to reproduce, and resources to provide support for progeny. It may often be an expression of inner joy, aggressiveness, confidence. Sometimes it's a deception, but it is the process of tricking / attracting a mate, and building a status image in the rookery. Beyond that, it reflects a poetic, abstract representation of modernity, and cutting edge sociological development. At the same time it also represents the sickening propensity of wealthy weaklings, power mongers, inflated egos, and self interested leeches to display their "perceived" superiority, whether justified or not. The artistry makes it worthwhile. It's roll in reproduction is inevitable. It's ability to manipulate consumer psychology is undeniable. It does represent a world of excess. It seems inappropriate, in some way, for a world of dangerously shrinking resources. Let's never forget it's a huge multi billion dollar "industry", that uses a vast amounts of material, labor, and human resources to survive. I suppose it's better than building weapons. Increasingly it seems the weapons are used to protect the oligarchic wealth of the elite. Soldiers and millions of innocent civilians die to protect the power and wealth of the purchasers of $200,000,000 couture dresses. Think about it. Fortunes need protecting, and that means violence at some point. There is a direct correlation like it or not.
Sherry Noble (1 year ago)
She's got a manly face.
Liza Martinez Teran (1 year ago)
love love love this!!!
Gg G (1 year ago)
she has massive man hands
The Legend 27 (1 year ago)
27:00 That table of people behind her checking her out lol..
Tranny alert
Amy Beth L. (1 year ago)
She's a he. Alexa is Alex. Wake up people.
maya bass (1 year ago)
Patron Saint Alexa Chung
Turdus Merula (1 year ago)
Free the nipples, frew the nipples! Alexa, you are stunning and this docu is beyond cool
Sam Garwood (1 year ago)
I love this series. I'm not even on a fashion career path but I still found it super informative. Well done!
michael gowdie (1 year ago)
her series are amazing i love watching them
Whatever Goes (1 year ago)
This is very well done and informative!
umut barat (1 year ago)
Hottest women on earth: Alexa.
Lola t (1 year ago)
Thank you very much for making this video It helped me a lot than I thought
Robyn Gauld (1 year ago)
So thankful I came across this video, so inspiring and helpful! X
YiLoveFutbol (1 year ago)
Follow me on twitter @Viraltrends2016 Upcoming streetwear fashion.. follow us on twitter. @Viraltrends2016 @Viraltrends2016
Angela B (2 years ago)
Loved this. Would have been great to have asked the modeling agency directly why the scarcity of black, brown, asian, etc models on the runway.
Gabrielia 69 (6 months ago)
Idk why that's more important and how do you know it's actually racist?
artsygirlify (9 months ago)
facts....the industry is bias and border racist
Jogeswar Kumar (10 months ago)
vent
Montserrat Villalobos (2 years ago)
LOVE ALEXA CHUNG!!!
Ohdoch (2 years ago)
very good documentary
the most inspiring and satisfying fashion documentary ever! and Alexa.. such a babe
Ace Referiza (2 years ago)
I like that these videos are long, like movies kind of long. It's so satisfying. Plus Alexa Chung is so bubbly and fresh.
Aine Tagon (2 years ago)
Just graduated, this series is so helpful right now!
Martial Chen (2 years ago)
cup of tea
Putra Tampubolon (2 years ago)
i really love this !
bernhardtsen74 (2 years ago)
anybody else thinks that shes the rowdy sister of antje traue? the villain from man of steel!
char maine (2 years ago)
Wanting to work in the fashion industry was always said to be impossible for me. I wish I had the freedom & funds to be young and explore, earn and work myself. Really interesting to hear all these different stories and jobs, such a dream!
Anni Kr (2 years ago)
I just find it interesting how they don't talk about the garment industry in third world countries. The fashion industry in not only about designers and models but the production of these products plays a role as well. If they talk about revolutionizing the industry they'll have to consider this part as well.
Leyla Yucel (3 months ago)
yes
Jon N (4 months ago)
Does high fashion outsource in 3rd world?
PinkDiamond7777777 (1 year ago)
Oh, you did NOT just diss H&M! :P Haha. Your comment is incredibly accurate. Good points made. On this point though, if you are in the UK, Stacey Dooley was in such a documentary.
Kieran Daly (2 years ago)
Alexa speaks really well and wastes no time in getting to the heart of the matter. I am very impressed. I stumbled upon this series and I had heard of her but that was all. This is very good fashion journalism. What do people do? Stand around ? No. I am looking forward to the rest of this series. Fashion is big in Tokyo where I live
Susana S.V. (2 years ago)
Alexa's voice just sounds like Cara Delevigne!!
james darby (2 years ago)
need to do stuff on mens fashion

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