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CMO Summit 2015 | Jonathan Mildenhall | The power of passion about the brand

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The Spencer Stuart CMO Summit is an annual gathering of chief marketing officers and senior marketers to discuss timely business issues of the day. The 2015 panel, which featured Jon Iwata, senior vice president of marketing and communications, IBM, Jonathan Mildenhall, CMO of Airbnb, Russell Weiner, president of Domino’s USA, explored the CMO’s role in both creating and reinforcing a culture that delivers the best possible brand experience in a world where the customer experience is an increasingly powerful differentiator. Spencer Stuart’s CMO Summit page: https://www.spencerstuart.com/research-and-insight/cmo-summit Highlights of the 2015 Summit: https://www.spencerstuart.com/research-and-insight/cmos-on-the-brand-experience-culture-matters-video About Spencer Stuart: https://www.spencerstuart.com/who-we-are/
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