http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ ConeiroGames: "What do you need to make products that your target audience would like?"
Views: 12032 Evan Carmichael
Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch the other videos in the playlist: https://www.youtube.com/playlist?list=PL6F365386C75BB026
Views: 19882 Soma Datta
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 249841 Dr. Vivek Bindra: Motivational Speaker
Product Management Webinar about the basics of Product Strategy. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2r0rmIA Find out more about us: http://bit.ly/2xVYEQ0 💻 One major responsibility of product managers is to define and oversee the strategy of a new or existing product. However, ask a product manager to describe the product’s strategy, and the response may be anything from a vague collection of buzzwords to a detailed list of technical functionality. An effective product strategy needs to be well-thought out and comprehensive enough to cover all of the key elements while still being concise and focused enough to be easily communicated and understood. In this webcast, Jeff Lash from SiriusDecisions will define product strategy and describe the key elements that product managers need to include in order to define an effective strategy that will increase the chance of product success. Jeff Lash is a VP and Group Director, Go-to-Market, at SiriusDecisions, the leading global research and advisory company focused on ensuring product, marketing and sales leaders drive intelligent growth for their b-to-b organizations. He has 15+ years experience in product management, user experience and product development. Jeff also writes the popular How To Be a Good Product Manager blog. ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2fU7vdV Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2xVYEQ0 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
Views: 2182 Product School San Francisco
Roman Pichler explains how to formulate and to develop an effective product strategy by taking into account your innovation strategy and your product’s lifecycle stage.
Views: 4800 PRODUCTIZED
"Getting Product Strategy Right" – Des Traynor, co-founder and Chief Strategy Officer of Intercom, at Web Summit 2017
Views: 2195 Intercom
One of the greatest challenges at a fast-growing startup is to maintain focus on product strategy to enable good, fast consumer and data-driven decisions, and then to pass on learnings across the organization as it grows. It’s easy when the company is a dozen people, but how do you scale the fast decision-making of startups when the company grows beyond a hundred people without overwhelming an organization with suffocating process? During a recent workshop hosted by the Emerging Tech team at Omidyar Network, Gib shares: - How to define a product strategy, the metrics that help to measure success, as well as the key projects or tactics against each strategy, - The techniques Gib uses to maintain maniacal focus to delight customers in margin-enhancing, hard-to-copy ways, - How to run effective quarterly product strategy meetings - Why this meeting not only helps to accelerate learning and the pace of innovation, but also how it’s used to maintain alignment throughout the organizations as it grows About Gib: Gibson Biddle was VP of Product Management at Netflix from 2005-2010 and was the Chief Product Officer at Chegg (the public textbook rental company that is now a “unicorn”) from 2010-2014. He is now an EIR Product and adviser for a half-dozen Silicon Valley startups, as well as a guest lecturer at Stanford. About Hosts: Omidyar Network's Emerging Tech practice invests in mission-driven, for-profit founders that want to build world changing companies and achieve lasting impact through scale. The Women in Product group is a community passionate about product management, connecting women in product, learning, skill building and promoting women as builders and creators.
Views: 4687 Spero Ventures
An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 107569 Tine Wade
Justin Bauer, VP of Product at Amplitude Analytics, gave this talk on Using Data to Set Your Product Strategy on August 23, 2018 at Lean Product, founded by Dan Olsen. If you would like to see more videos like this check out the followings talks from past months: ▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018: https://www.youtube.com/watch?v=bDUrQlmwox4 ▶ Jake Knapp about his new book “Make Time” : https://www.youtube.com/watch?v=q4Sx9o85y-s ▶ Box CEO Aaron Levie Interview: https://www.youtube.com/watch?v=cJC_JuxRgIg ▶ “Product is Hard” by Marty Cagan https://www.youtube.com/watch?v=gCYFmrvPI8Q ▶ “Jobs to Be Done” by Tony Ulwick: https://www.youtube.com/watch?v=qQFUHapOJsQ ▶ For upcoming videos like this, subscribe to our channel: http://www.youtube.com/c/DanOlsen ▶ This video was produced by Coreography https://coreography.com. ▶ Lean Product was founded by Dan Olsen https://dan-olsen.com. ▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product #DanOlsen #LeanProductMeetup #ProductManagement
Views: 582 Dan Olsen
Presentation by Paul Jackson to the London Product Strategy Meetup, November 2017. An overview of the Product Strategy landscape, as viewed through a variety of different lenses. From The Job, to The Switch, the Value to the Journey. All starting with Ben Thompson's 'Big Idea.'
Views: 734 Krish Panicker
With a growing user base comes pressure to expand your feature set for tangential use cases. It's easy to get sucked into building a toolbox of related features, rather than a holistic product. In the short term a toolbox may help win more customers, but in the long term it hurts your product by making it difficult to market and even harder to adopt. Des will share his experience consulting with over 100 growing companies, helping them identify their core features- and orient a product strategy around them. You'll get clear takeaways to help plan your product roadmap.
Views: 1014 Atlassian
Reflections on Product Management with Rich Mironov & Magnus Billgren. First film out of five. This discussion focuses on Product Planning and Product Strategies. FILMS: Product Planning & Strategy (1 of 5) Agile Product Management (2 of 5) Product Management in Start-Ups (3 of 5) Careers for Product Managers (4 of 5) High Tech Product Marketing (5 of 5)
Views: 1884 TolpagorniPM
As part of his analyst role in the Chase Leadership Development Program, Vyshakh travels to various markets to find out how best to tailor Chase products to local needs. SUBSCRIBE: http://jpm.com/x/i/NFPWfK0 About J.P. Morgan: J.P. Morgan is a leader in financial services, offering solutions to clients in more than 100 countries with one of the most comprehensive global product platforms available. We have been helping our clients to do business and manage their wealth for more than 200 years. Our business has been built upon our core principle of putting our clients' interests first. Connect with J.P. Morgan Online: Visit the J.P. Morgan Website: https://www.jpmorgan.com/ Follow @jpmorgan on Twitter: https://twitter.com/jpmorgan Visit our J.P. Morgan Facebook page: http://facebook.com/jpmorgan Follow J.P. Morgan on LinkedIn: https://linkedin.com/company/j-p-morgan/ Follow @jpmorgan on Instagram: https://instagram.com/jpmorgan/ #jpmorgan #jpmorgancareers An Analyst's Role in Developing Product Strategy | What We Do | J.P. Morgan
Views: 1925 jpmorgan
Mike Drapeau, Partner at SBI, and Kevin Avery, Senior Consultant at SBI debate the best way to develop a successful product strategy. Visit http://bit.ly/GoSBI for more about SBI. Episode Summary: SBI is a management consulting firm that specializes in sales and marketing strategies dedicated to helping you make your number. One of the keys to hitting your revenue goal is have a product strategy which must define the direction for the company’s products. And product strategies must set the marketing and sales strategies up for success. During the show, we’ll explain how to define attractive segments with common problems that your company can uniquely address. We’ll tackle common issues and problems felt by product leaders and explain how to solve them. And we’ll discuss how to map out your product development plan and why it is critical to your success. If you need help with your product strategy, you can get a copy of the workbook mentioned in this video. Go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method which includes developing your product strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/conta... .
Views: 494 SBI Insider: Video Podcast
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1411154 Evan Carmichael
Product Vision, Product Strategy & Product Roadmaps are critical steps that help you define where the company and product want to be on Marco level and which activities you need to perform on the Micro level to get there. Product Vision: is future you want to create or problem your product will solve on Marco level. This is where you want to be 4-5 years from today. Product Strategy: Is defining product/market fits for various verticals, customer personas etc that will get you there. Product Roadmap: is tactical, day to day activities you will perform on the micro level. As a company, it is very critical that your whole team is on board with company vision and understand where they want to get to. This tutorial gives you step by step explanation on what these 3 tiers mean and how you should structure your approach. Other Tutorials: ----------------------------- Boost Sales: How to Increase Online Sales [the IKEA Effect] https://www.youtube.com/watch?v=Mss_Kmsw2lU ----------------------------- How to create a Clothing Line under $67? https://www.youtube.com/watch?v=3JKL3xIc0Oc ----------------------------- How to become a Fashion Designer TONIGHT? https://www.youtube.com/watch?v=gBlikJ2iTmA -----------------------------
Views: 629 vishal kalia
Get a FREE Product Pyramid Worksheet right here: http://shetakesontheworld.com/2014/01/my-product-pyramid/ Do you feel your business isn't growing as quickly as you'd like it to be? Or is your revenue really low even though you've created all this great stuff for people? It might be a good time to re-assess your product strategy so you can grow your business into the ultimate vision you have for it. I think one of the biggest barriers to business growth is not offering the *right* product or service to your audience. Until you've got that right, you're holding yourself back from your fullest potential. In today's episode of She Takes on the World TV I'm sharing my Product Pyramid, which I use to create cohesive products and packages for my company and my clients' businesses too. Watch it right here, and then download the free worksheet to go along with this episode:
Views: 5330 Natalie MacNeil
🔥 How I Make Money Selling Products Online (FREE Webclass): http://7figureshop.com 💵 Six Figure Ecommerce Full Program: https://7figureshop.com/ic Join My Free Facebook Group: https://www.facebook.com/groups/7figureecommerce The Winning Products Strategy That Makes $15,000/MONTH Every Month On Shopify: How To Find Winning Products To Make $15K Or More Every Month With Ecommerce. Join my FREE Facebook coaching group: https://www.facebook.com/groups/7figureecommerce/ Join the Elite Ecommerce Academy: https://7figureshop.com/elite-ecom-academy Follow Me: Instagram: @rafadcintron Facebook: Rafael Cintron Related Searches: How to find ecommerce products to sell How to find winning ecommerce products How to sell ecom products that convert How to find ecom products that sell product research shopify product research ecommerce product research niche product research ecom products research shopify dropshipping
Views: 3116 Rafael Cintron
Does your team have a well-defined product strategy? Most teams don’t. In this video, product management expert Dan Olsen will share advice from his book The Lean Product Playbook on how to define your product strategy. You’ll learn: - Market segmentation approaches to clarify who your target customer is - How to identify your customer’s underserved needs - The Kano Model and how to use this tool to define how your product is better than the competition Dan illustrates concepts with real-world examples and interactive exercises. Learn how to take your product strategy to the next level.
Views: 1581 Omidyar Network
Des Traynor, co-founder & CSO of Intercom, opened the second day of Shift Conference 2015 with his amazing talk on product strategy in startups.
Views: 787 Shift Conference
Intercom's Des Traynor at Business of Software Conference 2013, Boston, MA talking about why Product strategy is mostly about saying no. Funny, thought provoking and actionable. businessofsoftware.org/updates
Views: 5381 Business of Software
So you want to start an Amazon dropshipping business in 2018, but don't have any idea what products to go after. We were at the same point just over a year ago! Here are a few tips that you can implement to start making $100 a day almost immediately. 1. Make sure the first page of the product you're researching on Amazon is no more than 60% fulfilled by Prime. Anymore than that and the competition is too stiff. 2. Bundle everything you can.with complimentary products. 3. List as many products as you reasonably think will sell. 📚📚📚Amazon Domination Guide📚📚📚 - Get our FREE eBook to help you start selling on Amazon https://bit.ly/2L45z0J -------------------------------------------------------------------------------------------------------------------- 🏫🏫🏫Amazon Domination Academy🏫🏫🏫 - Get the course, UNLIMITED mentorship, and be one of our top students that win a FREE iPad or Macbook Pro, just for selling! https://bit.ly/2NQFxM4 -------------------------------------------------------------------------------------------------------------------- 📱📱📱Socials📱📱📱 - Join our FB group for Shopify and Amazon advice https://bit.ly/2wRqoWH - Follow us on Instagram @2doodzcrew - Follow us on Facebook @ 2doodzcrew -------------------------------------------------------------------------------------------------------------------- 🎮🎮FREE Video game console giveaway🎮🎮 https://youtu.be/vTP1ah6Lea0 - How To Win The Buy Box https://youtu.be/HYs3IR3KilE - Get Started Dropshipping On Amazon https://youtu.be/sfk5Djahis0 - Your Favorite Guru Could Be Scamming You https://youtu.be/Dtxy5NzS0Gs - Get Paid Daily On Amazon https://youtu.be/lZsYBhm83w0 - Picking Winning Products Every Single Time https://youtu.be/yBMdMhXImjI -------------------------------------------------------------------------------------------------------------------- 🔨🔨🔨Our 6-Figure Business Tools🔨🔨🔨 - Want to scale your Amazon FBA business? Use Payability for DAILY payouts - https://bit.ly/2GvEbSb - The BEST analytics tool for your e-commerce business! Sellics handles it all including PPC- https://bit.ly/2LfBjwa - Create your Shopify store and get a 14 day free trial to work your magic- http://bitly.com/2AWXeH1 -------------------------------------------------------------------------------------------------------------------- 📸📸📸Camera Gear📸📸📸 - The camera we use to shoot our videos! Sony a6000 - https://amzn.to/2rSB2GX - The lens that makes us look so buttery smooth - https://amzn.to/2HKoIhO
Views: 2780 2 Doodz
Products are different types. Each type require a different set of marketing activities. Customers don't buy any car, rather they shop for cars. Businesses therefore need to understand that shopping products have to have sales people to sell them. What are the characteristics of a product, and how do marketers classify products? How can companies differentiate products? Why is product design important and what factors affect a good design? How can a company build and manage its product mix and product lines? How can companies combine products to create strong co-brands or ingredient brands? How can companies use packaging, labeling, warranties, and guarantees as marketing tools? Marketing Management, Chapter 12, Kotler Keller, Setting Product Strategy
Views: 1751 Dr. Sharaf Alkibsi
In this Video Dr. Vivek Bindra explains in very simple terms, the 4 quadrants of Business practice. This video beautifully explains the following quadrants for start ups, small entrepreneurs, small business etc as follows 1. Value for Money | 2. Opportunistic | 3. Premium | 4. Chinese Market. Through these quadrants Dr. Bindra asks young entrepreneurs to identify their business propositions and determining on which proposition would they like to position their business. This is a very enabling video that seeks to empower the business class society of India today and handhold them to success. If you want to avail the full benefits of this business concept, then do not forget to attend the 6 months long term Leadership Funnel Program To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 786671 Dr. Vivek Bindra: Motivational Speaker
We hope you like this new product strategy canvas from the My Product Roadmap team. Use this template as a business planning template to showcase the key phases of your project or strategy plan and the major milestones to get there. With a clearly defined market and a vision for the direction and growth of the business, product management can get to work defining a product strategy. This is a challenging task as it requires product managers to carefully consider the right combination of market dynamics, customer needs, financial goals, and corporate strategy. It is through the distillation of these factors that the product manager must define: - A product vision and value proposition that addresses target customer need and strongly positions the product in the market - A pricing and licensing model that aligns with the revenue model and financial goals of the corporate strategy - The features and investments in innovation that will address the specific problems of your target customers and deliver value against your competitors in the market.
Views: 413 My Product Roadmap
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 288113 ThoughtCatalyst
A brief overview of how to complete partial product, two digit by two digit multiplication problems. My students...PLEASE KNOW this is just one strategy for completing double digit multiplication problems. We are learning this, but if you find another strategy that is easier for you, please use that strategy!
Views: 66817 Daniel Mault
Strategy for naming products. With the amount of products for sale online and offline it's impossible to break through the noise and have a memorable name unless you follow product strategy #3. In this video Eben Pagan shares how to name your product in a way that's impossible to forget. More FREE training from Eben: http://ebenpagan.com/special-offers/8q0vg8m6hn/?utm_campaign=YouTube%20Channel&utm_source=youtube&utm_medium=organic&utm_term=Sales%20and%20Marketing&utm_content=strategy%20for%20naming%20products SUBSCRIBE! http://www.youtube.com/user/getaltitude?sub_confirmation=1 SCHEDULE Every day Eben Pagan shares videos about marketing strategies and business skills entrepreneurs can use to rapidly grow their businesses. LET’S GET CONNECTED: http://www.GetAltitude.com Facebook: https://www.facebook.com/pages/Eben-Pagan/135028473246104 Twitter: https://twitter.com/ebenpagan iTunes Podcast: https://itunes.apple.com/us/podcast/get-altitude/id886856414?mt=2 Strategy for naming products.
Views: 6353 Get Altitude
Product managers drive the vision, strategy, design, and execution of their product. While one can often quickly comprehend the basic responsibilities of the role, mastering each of these dimensions is truly an art form that one is constantly honing. In this presentation I'll share my lessons learned over the last decade as a product manager in Silicon Valley on the art behind each of these dimensions of product management. Sachin Rekhi is a serial entrepreneur and product leader who has spent the last decade developing innovative products in Silicon Valley. Sachin most recently founded Connected, a professional contact manager that was acquired by LinkedIn in 2011 and re-launched as LinkedIn Contacts. He went on become head of product for LinkedIn Sales Navigator, LinkedIn's flagship offering for sales professionals. Prior to Connected, Sachin founded Anywhere.FM, a web music player that allowed users to upload, play, and discover music online, which was acquired by imeem in 2008. Sachin started his career at Microsoft as a product lead on Visual Studio, Microsoft's developer tools platform. Sachin recently left LinkedIn and has been advising early-stage startups on product strategy, design, and growth.
Views: 122407 Wharton School
Marketing Strategy : Management Marketing Strategy | Product Strategy | Chapter 8 a | Lecture 19 Product Strategy Chapter 8 a Lecture 19 Timeline -------------------------------------------------------------------------------------------- Objective ( 00:30 - 01:07) -Consumer Products (01:09 - 01:28) -Convenience Products (01:28 - 02:52) -Shopping Products (02:58 - 03:10) -Specialty Products (03:11 - 04:50) -Unsought Products (04:53 - 05:23) -Industrial Products (05:24 - 07:16) -Product Decisions (07:20 - 11:06) -Product Attribute -Product Branding -------------------------------------------------------------------------------------------- Video by Edupedia World (www.edupediaworld.com) , free online education Download our App : https://goo.gl/1b6LBg Click here https://goo.gl/tPFKi6 to watch more videos on Data Marketing Strategy; All Rights Reserved
Views: 241 Edupedia World
We’ll give you three examples to best build a go-to-market strategy that will help you make money and drive long-term growth. Get a free trial of our new sales and marketing planning software at: http://register.funnelplan.com/ -------------- The right strategy doesn't depend on your product, but your buyers. Let's take a look at the companies, their buyers, and their strategy. At the end I'll give you a model for working this out for yourself. Desktop Computers For my first example, let's take a company that wants to own the desktop computing market. Firstly, come up with something that's truly amazing and different, clever, unique. Take that to as broad a market as you possibly can, and this is what the company I'm about to talk about did. Take it to as broad a market as you possibly can. Find out from that early market experience what group of buyers are likely to be a good market for you to focus on in the future. Start very broadly, selling very widely. Find the pattern and then find a niche that you think might be worth dominating, and then completely change the strategy and focus just on that. Leader in an enterprise software category For my second go to market strategy example, I'm going to pick an established player in an established market. Very different story. This established player in an established market had done such a good job of riding the enterprise applications market, that they were near dominant in that space. That's good news, but it's also bad news. The bad news is that pretty much all of the market, the enterprise market, had already bought either from this company, or from one of their competitors. Whilst they enjoyed the lion's share of the market, the market was pretty much drying up. Everybody had bought a product like this from either them or from their competitor. Challenger in enterprise software For my third go to market strategy example, again I'll stick to a mature market, but this time the company's not the gorilla. In fact, they're probably fourth on a good day. Maybe less, maybe fifth or sixth in the market. It's a big market, and they've done well, they've profited, and they've used those profits to continue to invest in sales and marketing as well as R&D. The problem is that as the market started to decline, their fortunes declined. They'll continue to invest, but they're investing in order to grow their share in a market that was pretty much consolidating. Now we're losing money hand over fist. What's the right strategy then? Read the full version here: https://align.me/b2b-marketing-blog/go-to-market-strategy-examples/ Get more B2B sales and marketing insights at: https://align.me/b2b-marketing-blog Find out more about what align.me does here: https://align.me/
Views: 32362 align.me
Price Skimming is a common pricing strategy used for new products. Employing price skimming involves setting a high initial price, which helps a business recover the costs associated with developing and marketing the product. Although price skimming can be used in a variety of industries, it's commonly seen in consumer electronics, including: smartphones, video game consoles, and tablet computers. Learn more about price skimming, and the conditions that need to exist for this pricing strategy to be effective, in this video. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
Views: 16973 Alanis Business Academy
Learn Setting product strategy quiz oon MCQsLearn, a free website http://mcqslearn.com for exam preparation. Practice MCQs with Setting product strategy quiz questions and answers for marketing management practice tests. This free video contains 20 MCQs based tests on Setting product strategy in marketing management for online competitive exam preparation.
Views: 90 MCQsLearn
.NET is back with a renewed energy and is undeniably amidst a remarkable transformation. As .NET continues to evolve, so too does Pivotal Application Service for Windows to bolster that evolution. In this session, we will cover what capabilities have emerged to deliver a first-class experience for .NET's unique needs on Pivotal Cloud Foundry and why they make PCF a premier enterprise platform for cloud-native, modernized, and legacy .NET workloads. We will review the backstory of the product, the basics of deploying the new Windows 2016 stack on PCF, what happens to your .NET application when it is pushed, how to inspect it, and finally, what Windows Server Containers mean for .NET developers, enterprises, and the future of Pivotal Cloud Foundry's .NET capabilities. Join this session to see how PCF operators and developers insights and experiences have been guiding the features of the platform. Speaker: William Martin Staff Product Manager, Pivotal Filmed at SpringOne Platform 2018
Views: 166 Pivotal Software, Inc.
► FREE DropShipping Webinar: https://jamesbeattie.iljmp.com/3/YT-web ►Get Ecom Dom: http://ecominsiders.co/course In todays video I show you the exact strategy I use to launch profitable products on a consistent basis in shopify dropshipping. By using this strategy you will be able to find hot selling products for your shopify ecommerce store consistently. ►Get Shopify 21 Day Free Trial: http://ecominsiders.co/shopify21 ►Get Oberlo: http://bit.ly/2gZ1BIZ ►Get my Ecommerce course: http://ecominsiders.co/course ►Get my FREE Ecom Course: http://ecominsiders.co/freetraining ►Join over 28,000 Shopify Entrepreneurs: http://fb.com/groups/ecominsiders ►Follow me on Instagram: http://instagram.com/jamesbceo **We have partnered with shopify for the deal above** **We have partnered with shopify for the deal below** best shopify products best aliexpress products top selling products how to start a shopify store shopify tutorial for beginners shopify apps how to make money online
Views: 7174 James Beattie
Today in this post we will demonstrate how to integrate your product strategy with your go-to-market strategy. As a guide to the discussion, download our 10th annual workbook, How to Make Your Number in 2017. Turn to the product strategy Go-to-Market section that begins on pages 138 - 151 of the PDF. My interview with Terry Hicks, Chief Product Officer at Infusionsoft provides clarity on this topic. Infusionsoft is the leading provider of sales and marketing software for small businesses. Prior to Infusionsoft, Terry led Quickbooks online at Intuit, growing subscribers from 450,000 to 850,000 in under two years. That's a remarkable track record. Terry is responsible for the company’s entire product development process from determining where to focus the company’s efforts, through new product launch. Watch as we discuss how to integrate your product strategy with your go-to-market strategy. Your company is investing money in order to growth faster than their industry and competitors. Make sure you are getting it right by integrating your product strategy with your go to market strategy as Terry has. Terry provides three key ways to integrate the product and go-to-market strategies. Watch the episode to dive deep into the use case and think through the insights that can be ‘aha’ moments for your business. • First, Terry recommends really knowing and understanding your customer. Your product strategy and go-to-market strategy need to determine who you’re trying to serve, and what problems you’re trying to solve. • Second, really understand the customer’s behavior. The best way to do this is through testing. Because what customers say, and what they do, is often different. Terry recommends setting up simple tests to validate key hypothesis quickly. • And finally, Terry recommends understanding that the product is everyone’s responsibility. As you’re thinking about customer insights and product testing, include the cross-functional teams. Companies often spend about 30-40% of top line revenue on product, marketing and sales. This can be the largest expense on your income statement. Yet, many do not look at these as integrated expenses.
Views: 1547 SBI TV
Greg Alexander, CEO of SBI, is joined by Lauri Hanover, CFO at Netafim to discuss product strategy, specifically product profitability and pricing strategies. http://bit.ly/GoSBI. 0:18 Show introduction 1:25 Defining the show’s topic, product profitability and pricing strategy 2:05 Determining the cost to build products 3:48 Calculating the cost associated with a marketing a product 4:35 Calculating the cost to sell and install your products 7:25 Calculating the costs needed to support the product 11:45 How to determine the price the market will pay for your product 13:20 How to determine the value your product brings to the customer 14:38 The concept of a good, better, best pricing strategy 16:35 Understanding your competitors pricing strategies 17:40 Increasing the product’s value proposition through price bundling 21:38 Show summary SBI TV Summary In first segment, we will discuss the key inputs to your pricing strategy. She will explain how to calculate the cost to build, market, sell, install, and support your product. In the next segment, we tackle the topic of pricing strategies. Lauri will walk us through determining the value of your product, and the pros and cons of various pricing strategies. In the final strategy, Lauri will provide our audience with 3 key actions our audience can take immediately to improve pricing and profitability. Ready to Make Your Number? We like to keep it simple here at SBI. If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.
Views: 366 SBI TV
Our website: https://salesbenchmarkindex.com/ Hi, folks. It's Jacqui here with your One Minute Master Class in Pricing. Today's topic. Is bad pricing failing your product strategy? If product revenues are below your expectations, the answer may be in your pricing strategy and not your product strategy. So here's three questions that you should ask. Number one. Do you understand how much customers value your solution versus your competitor's? Number two. Are you considering the willingness to pay of different customer segments when you are setting list prices and discount guidelines? And number three. Is pricing an integral part of your product launch, and do you consider pricing before you approve a product? Not at the end of the process, but at the beginning of the process. If you answered "no" to any of the above questions, then the problem may lie with your pricing strategy and not your product strategy. That's it for today, folks. Thanks for listening. Have a great day.
Views: 98 SBI TV
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Views: 28366 Sebastian Ghiorghiu
Follow me on Twitter: https://twitter.com/TechGuy1212 All rights reserved to Apple Inc. 2013. This video has been uploaded for educational purpose, in terms of product strategy and the approach that Apple is taking towards it's products. Please note this video was also used during the opening of the October 2013 event, but originally aired at WWDC 2013, hence name of video and upload date. Due to technical difficulties, the rest of the WWDC keynote can not be uploaded onto my YouTube channel. I'll leave links below of the content I was trying to upload that other people have successfully uploaded.
Views: 45032 TechGuy 1212
How to Write Emails to Sell a Product! Email Marketing Strategy in 3 Easy Steps! Write professional emails that sell products and NOT in a sleazy scammy way and increase email open rates. This email marketing strategy will make your emails more appealing to people. They will look forward to your emails and guess what? With digital marketing on the rise, you can get people to open your emails. There's a much greater chance that they could eventually buy something from you and make list building a no-brainer. •Check out my Weekly Workshop Here: http://theamazingseller.com/workshop/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://theamazingseller.com/youtube ★☆★ Check out my Blog ► http://theamazingseller.com A Few of The Many Topics Discussed on My Blog are: 1. Product Selection - http://theamazingseller.com/429 2. FBA (Fulfillment by Amazon) - http://theamazingseller.com/459 3. Sourcing - http://theamazingseller.com/332 4. Email List Marketing - http://theamazingseller.com/520 5. Email List Building - http://theamazingseller.com/157 6. Facebook Fan Page - http://theamazingseller.com/485 7. Private Label - http://theamazingseller.com/440 8. How To Launch Products - http://theamazingseller.com/465 9. Jungle Scout - Greg Mercer - http://theamazingseller.com/344 10. Amazon PPC - http://theamazingseller.com/119 11. Keywords - http://theamazingseller.com/483 12 Entrepreneur - http://theamazingseller.com/125 13. And Much More FOLLOW ME BELOW: ★☆★ Facebook ► http://theamazingseller.com/fb Itunes► https://itunes.apple.com/us/podcast/the-amazing-seller-podcast/id963294070 Instagram► http://instagram.com/scottvoelker -~-~~-~~~-~~-~- Please watch: "How To Find More Profit in Your Amazon FBA Business (Hacks and Tips) " https://www.youtube.com/watch?v=y7FHCsNseH0 -~-~~-~~~-~~-~-
Views: 5780 The Amazing Seller