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Pricing Strategy An Introduction
 
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An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
Views: 114604 Tine Wade
How to Sell Value vs. Price
 
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People don't buy products, they buy the result that the product will give them. In today's video, I'll teach you what I've taught to more than 2 million salespeople in over 75 countries: how to sell the VALUE and BENEFIT of your product, rather than the price. Learn how to close more deals by applying the right closing technique with my FREE 23 Closing Techniques Battle card, download it here: http://bit.ly/1TWrOxE "The more you focus on the value of your product or service, the less important price becomes." @BrianTracy (Tweet this: http://bit.ly/1TGEqt6) ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://ow.ly/TXzAT
Views: 131215 Brian Tracy
Don't Make This Pricing Mistake: How to Price Your Products & Services
 
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This is the dumb pricing mistake entrepreneurs make. Now I'll show you how to fix it. SUBSCRIBE FOR MORE ► http://bit.ly/WqPFyy There's a dumb pricing mistake people make when they price their products and services... ...and it leaves a TREMENDOUS amount of money on the table. (The weird part? This applies to all types of products. Maybe you're selling a piece of furniture... or you'er selling multiple crafts at a craft show... or maybe you're a freelance photographer or web designer...) What is the mistake? Watch this video and I'll explain everything. The best part? Once you know the mistake, it's easy to fix it. Don't take my word on it. Watch the video. See for yourself. This takes advantage of proven psychological pricing strategies. It works for physical products - like crafts, handmade furniture - and for freelance services - like photography, web design, consulting. Oh, and if you liked this video, HIT SUBSCRIBE! http://bit.ly/WqPFyy
Views: 169650 Derek Halpern
Pricing your woodworking projects. Shaker Tables Pricing Example
 
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On episode 11 of The Against the Grain Podcast hosted by Guy Dunlap, Justin Dipalma, and Freddy Roman we discuss how each of us price furniture. But if our opinions weren't enough you also get to hear and now see Shawn Van Dyke the amazing business coach share his expertise with us on pricing a pair of shaker night stands. Please note Shawn kindly produced this video for us on The ATG Podcast and he owns all the rights to this video. I am simply sharing it for the podcast and for my personal blog. Links: Shawn Van Dyke Instagram: https://www.instagram.com/shawnvandyke/ Shawn's Web Site: http://shawnvandyke.com/now/ The ATG Podcast Episode: https://www.theatgpodcast.com/introduction-of-our-podcast/2017/11/30/episode-11-pricing
Views: 23099 Freddy Roman
Pricing Strategies
 
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Pricing Strategies
Views: 154391 Thompson VSE
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 229933 Soma Datta
Manufacturer Price Sheet: Material, Labor, Overhead & Profit
 
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The following video breaks down how a manufacturer should come up with a price for industrial finished goods. First, the company must account for its material costs and apply a 5 percent indirect cost to that portion of the manufacturer's price sheet. This 5 percent is meant to offset overruns in production and or additional costs of financing inventory and material purchases. Second, the company must account for its labor relative to each operation performed to turn a raw material into a finished good. The calculation involves defining the operation and applying the labor cost to both the setup time in manufacturing and the actual run time. Third, all labor costs are added in order to come up with a complete total for all the costs of manufacturing a given product. Those costs are then followed up by the company's overhead, which is calculated by taking its indirect expenses divided by its direct expenses. Indirect expenses are those expenses that are in addition to the the costs needed to produce a part. Direct expenses are exactly that. These include the costs involved or expenses involved in manufacturing the part. Finally, the company adds its mark-up in order to secure a profit on the sale. Profit is critical because it helps to fund the company's pursuit of new product introductions and secure its long-term future. Here is a sample of the Manufacturer Price Sheet in Excel Format http://www.driveyoursuccess.com Video explains how to price a product with direct material, labor, overhead and profit
Views: 29620 Ian Johnson
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 288117 ThoughtCatalyst
Why Do So Many Price Tags End In .99?
 
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It’s very common to see the number 9 at the right end of a price tag. Why is this? Lauren explains the psychology of prices and nines in this episode of BrainStuff. Learn more at HowStuffWorks.com. Share on Facebook: Share on Twitter: Subscribe: http://goo.gl/ZYI7Gt Visit our site: http://www.brainstuffshow.com Hi there! I’m Lauren, and this is BrainStuff. The other day I was shopping at Bavmorda’s Trebuchet and Millinery Emporium and I started wondering -- why do so many prices end in the number 9? You might have wondered the same thing too, and if you have, it’s not just your imagination. Studies have shown that many retailers disproportionately use prices within 5 cents of the nearest dollar, 1 cent of the nearest 10 cents, $5 of the nearest $100 or $1000, and within $1 of the nearest 10-dollar amount. Prices like this are often known as “charm” prices, “odd” prices, “magic” prices, or “psychological pricing.” Pricetags ending in the number 9 are especially common. But why? These days, two main psychological theories of charm pricing have emerged. And yes, this is a field of study. For the purpose of this video, we’ll call them the “rounding off” theory and the “bargain signaling” theory. The rounding off theory argues that shoppers tend to pay a lot more attention to the first digits in a listed price. So, when you see a product labels $29.99, even though it's only 1 penny off from being 30 bucks, the theory goes that you mentally round down to think of it as a $20 price point based on that first digit. For example, a 2005 study found that prices ending in 99 cents caused shoppers to make math errors that even-dollar prices did not. It worked like this: Test shoppers were given an allowance of exactly 73 bucks, and they were then asked to estimate how many products they could buy with this allowance. It turned out that when 99-cent endings were in the picture, shoppers overestimated their spending power. In other words, they thought they could buy significantly more products at prices like $2.99 and $5.99 than they could at $3 and $6. This seems to suggest that we do tend to “round down” and ignore the final digits in prices, even though it makes no economic sense to do so. The bargain signaling theory suggests that odd prices work the same way “Sale” signs do, meaning they imply to shoppers that the price listed is especially good. Maybe the weird specificity of something priced $5.98 or $2.39 makes us think that the store is selling that bag of Gummy Bears at the lowest price point they can possibly afford. Or maybe we’ve all been conditioned by marketing to associate odd prices, especially the ones ending in 9, with sales and discounts. In 2003, researchers showed that in some cases, you could actually increase demand for an item by raising the price so that it ended in a ‘9,’ which would seem to contradict rational economics. One example they studied: A $34 dress in a clothing catalog. By raising the price from 34 bucks to 39 bucks, demand for the dress actually went up. When they raised the price to $44, however, the trend didn’t hold -- so it wasn’t just that buyers liked paying more for their clothes. Since 34 and 39 both start with the same digit, this would seem to favor the bargain signaling theory rather than the rounding off theory. Something about the 9 just seemed to make people think they were getting a good deal. So it looks like our penchant for buying at the 9s might be explained by a mixture of our tendency to round down to the leftmost digit AND our beliefs that 9s inherently indicate bargains. SOURCES: http://www.jstor.org/stable/10.1086/678484?seq=1#page_scan_tab_contents http://www.theatlantic.com/business/archive/2015/01/the-psychological-difference-between-1200-and-1167/384993/ http://timharford.com/2012/06/pound-for-pound-99p-is-worth-every-penny/ http://www.nytimes.com/2009/02/08/weekinreview/08arango.html?_r=0 http://dept.camden.rutgers.edu/business/files/Schindler-2006.pdf http://dept.camden.rutgers.edu/business/files/Bizer-Schindler-2005.pdf http://onlinelibrary.wiley.com/doi/10.1002/mar.20084/abstract https://hbr.org/2003/09/mind-your-pricing-cues http://classes.bus.oregonstate.edu/fall-05/ba499/elton/Articles/Mind%20Your%20Pricing%20Cues.pdf http://link.springer.com/article/10.1023%2FA%3A1023581927405 http://www.ozshy.50webs.com/21why99.pdf https://www_nelsonpricing_com_ar.1.com.ar/biblioteca_pricing/1997-02_why_are_so_many_goods_priced_to_end_in_nine_Basu_K.pdf http://marketing-bulletin.massey.ac.nz/V8/MB_V8_N1_Holdershaw.pdf
Pricing Analytics: Optimizing Price
 
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The “best” price for a product or service is one that maximizes profits, not necessarily the price that sells the most units. This presentation uses real-world examples to explore how Excel’s Solver functionality can be used to calculate the optimal price for any product or service. Downloadable slides are available from SlideShare at http://goo.gl/yGmGfq
Views: 49599 Michael Lamont
The 4 Ps of The Marketing Mix Simplified
 
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Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 121999 Paxton/Patterson
Top 5 mistakes to avoid when pricing your handmade products
 
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Pricing is the centerpiece of your handmade business. The reason is simple: to be successful and make a living off your online shop, you need to be profitable. And to be profitable, well… You have to price for profit. Truth is, it can feel very uncomfortable, and if you’re like me and numbers aren’t your favorite thing to play with… well it just sounds like the least possible fun thing to do! The temptation is real to get it over and done with as quickly as possible, but you also risk falling into one the most common pitfalls of costing and pricing your products. If you know deep in your heart that you haven’t spent much time on your pricing strategy, you might want to keep reading and make sure you’re not making one of these 5 costly mistakes. SUBSCRIBE TO MY CHANNEL to get more tips to help you start, grow and profit form you handmade shop: https://www.youtube.com/channel/UCIjZGb-JlfZuUzggOcIx_Mg FREE RESOURCES FOR MAKERS AND HANDMADE SHOP OWNERS: http://tizzit.co/free FREE FACEBOOK COMMUNITY FOR MAKERS AND HANDMADE SHOP OWNERS: https://www.facebook.com/groups/tizzit/ JOIN TIZZIT HQ FOR TRAINING + SUPPORT TO GROW YOUR HANDMADE SHOP https://www.hq.tizzit.co/ THE MAKER'S ROADMAP PLANNER: https://www.tizzit.co/roadmap/ FREE CALCULATOR: https://www.tizzit.co/free
Views: 10780 Deborah Engelmajer
Management Consulting Case Interview Example w/ Gil & Lauren
 
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Gil and Lauren walk you through a sample case interview question and help guide you through the thinking process. They highlight what they're looking for during the case interview process and what makes a great answer. If you're looking for help with an upcoming management consulting interview where you're sure to be asked a case question, don't miss this valuable video packed with helpful tips. To learn more about careers at L.E.K. Consulting, please visit http://www.lek.com/careers or connect with the L.E.K. Advisor @: LinkedIn: http://www.linkedin.com/in/thelekadvisor Facebook: http://www.facebook.com/TheLEKAdvisor Twitter: http://twitter.com/#!/LEKadvisor
Views: 199938 LEKConsultingllc
Episode 51: The Product Life Cycle
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To learn how Matt creates videos like this one, go here: http://bit.ly/1BgDuX5 View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video I'll explain the product life cycle and provide examples of products that fit into each of the stages.
Views: 175868 Alanis Business Academy
Market based Transfer Price
 
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This video discusses the use of market-based transfer prices. A market-based transfer price is based on the fair market value of the good being transferred from the selling division to the buying division. When the selling division does not have excess (idle) capacity, the market price most closely approximates the opportunity cost of the resource. However, in some cases the market price may be difficult to determine. For example, if there is no external market for the intermediate product, there may be no way reliable way to determine what the fair market value of the intermediate product is. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.Edspira.com To like Edspira on Facebook, visit https://www.facebook.com/Edspira To sign up for the newsletter, visit http://Edspira.com/register-for-newsletter Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com To follow Michael on Twitter, visit https://twitter.com/Prof_McLaughlin To follow Michael on Facebook, visit https://www.facebook.com/Prof.Michael.McLaughlin
Views: 569 Edspira
Profit Markup vs. Margin - Simple Formula, Common Mistake
 
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85% of contractors incorrectly calculate profit on their estimates. Most contractors use the markup method - but this method will leave your bottom line coming up short every time! In this brief video, we explain the difference between a markup and a margin, and how to use a profit margin formula on your estimates that will give you an accurate profit every time.
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 212383 Jason Richea
Pricing information Goods - Music Industry as Example
 
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Group 46: Leon Graveland Puck van de Ven Lotte van Lier Anne Merel Tolsma Subject: Pricing information Goods in Information Systems. Course: Information Strategy Study: MSc Business Information Management University: Rotterdam School of Management, Erasmus University. References: Shapiro, C., and Varian, H. 1998. Pricing Information. In Information Rules: A StrategicGuide to the Network Economy. Cambridge, MA: Harvard Business School Press. Goh, K.H., and Bockstedt, J.C. 2012. The Framing Effects of Multipart Pricing on Consumer Purchasing Behavior of Customized Information Good Bundles. Information Systems Research 24(2) 334-351. http://www.music-asia.com/2015/07/pwc-forecasts-music-industry-through-2019/ http://www.mediajournal.org/index.php/jmm/article/viewFile/289/184 https://www.spotifyartists.com/spotify-explained/#how-is-spotify-contributing-to-the-music-business
Views: 383 Anne Merel Tolsma
How to price your product. Answering: how to price my product?
 
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How to price your product and some pricing theory discussion! Take my full course on how to start a business for more discussion on how to price a product: https://www.udemy.com/how-to-start-a-business-go-from-business-idea-to-a-business/?couponCode=y For more tutorials like this tutorial with pricing theory and strategies on how to price a product, please visit http://www.problemio.com In this video I discuss some pricing theory, and explain how to price your product. Many people on my apps approach me and ask me: how do I price my product? Of course, it is difficult to answer because every business is so different. But in this video I give a pretty good overview of the theory of how to price a product in various cases and competition. If you have no competition, then you can price your product by simply experimenting with what the highest price you can charge while maintaining enough sales. But that is rarely the case. The more common case is if you are in a very competitive environment. In this case, you price your product by giving away something very cheap or free. That way you take advantage of a part of the freemium model and take people away from your customers and bring them into your business. And then you hope to convert some of those people into buyers of your more expensive products. Another interesting approach for how you should price your product is the name your own price model. In most situations it doesn't work. But there are some cases where it doesn't cost you money to have another client. So instead of turning them down because they found the price to be steep, you just let them name their own price. For example that is how you can price your product for event attendance or website membership. If you are still wonderiing "how can I price my product?" here is an article on how to price a product from http://www.sba.gov http://www.sba.gov/community/blogs/how-price-your-small-business%E2%80%99-products-and-services And here is an article on how you can price your product http://www.inc.com/guides/price-your-products.html And here is an article on how you can price your product http://www.entrepreneur.com/article/220746 Please check out my business books. Here is my book on starting a business with further discussion on how to price your product: http://www.amazon.com/Get-Business-Ideas-Start-ebook/dp/B00HZUVAUM Book with fundraising strategies to raise money: http://www.amazon.com/10-Fundraising-Ideas-Strategies-strategies-ebook/dp/B00KADT0Q2/ Facebook marketing book: http://www.amazon.com/Facebook-Marketing-Business-Expect-Promoting-ebook/dp/B00LMGPDIK Marketing strategies book: http://www.amazon.com/Marketing-Strategies-People-Problemio-business-ebook/dp/B00IG83T7E/ Mobile app marketing book: http://www.amazon.com/Mobile-App-Marketing-thousands-downloads-ebook/dp/B00LTGV1NO/ Freemium business model https://www.youtube.com/watch?v=8IqWwNLHIsU Business plan course https://www.youtube.com/watch?v=i19XAhb0-BM What is a business plan https://www.youtube.com/watch?v=T63QsuNIwZA What is a business model: https://www.youtube.com/watch?v=dsUz6lfXCkE How to make money with ads: https://www.youtube.com/watch?v=eAw7JowBjc8 Hiring tips and strategies: https://www.youtube.com/watch?v=LEPLs1dOBZg How to identify your target market: https://www.youtube.com/watch?v=loHvzCFnAvg What is KPI and how to use it in your business: https://www.youtube.com/watch?v=fx1x33DKmGc Do you need a business plan? https://www.youtube.com/watch?v=0kYxzkx6JJI How to price your product? https://www.youtube.com/watch?v=qN5No7ON5o0 The lean startup methodology by Eric Ries: https://www.youtube.com/watch?v=HYXTXHteY8Q Steve Blank's customer development theory: https://www.youtube.com/watch?v=_lkRDM8yXxU
Introduction to Price Discrimination
 
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Price discrimination is common: movie theaters charge seniors less money than they charge young adults. Computer software companies sell to businesses and students at different rates, often offering discounts to students. These price differences reflect variations in the elasticity of demand for these different groups. When demand curves are different, it is more profitable to set different prices in different markets. We’ll also cover arbitrage and take a look at some examples of price discrimination in the airline industry Microeconomics Course: http://bit.ly/20VablY Ask a question about the video: http://bit.ly/1oBdjav Next video: http://bit.ly/1R1JmqZ Help us caption & translate this video! http://amara.org/v/GZR8/
Activity Based Costing Examples - Managerial Accounting video
 
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Activity Based Costing Example - Accounting video by TheAccountingDr is a tutorial video with examples on using an activity-based costing system: 1) calculate the allocation rate and 2) allocated costs (overhead/indirect costs) using the allocation rate. In addition, we calculate the indirect costs per unit of planned products as well as the product costs per unit of planned products (direct materials + direct labor + OH). Managerial Accounting lecture notes: http://tiny.cc/nw1enw Activity-Based Costing terminology review game: http://tiny.cc/mxgoow -- Thank you all for your wonderful support. Because of your support we have been able to reach and help numerous accounting students. Please continue to be a part of our mission to help other accounting students be successful by giving our videos thumbs up, giving comments and adding our videos to your favorites. Subscribe: http://www.youtube.com/subscription_center?add_user=routhwsuedu Friend me on Facebook and post your questions: http://www.facebook.com/TheAccountingDoctor -- For more accounting/how to eLectures (and accompanying lecture notes) similar to Activity-Based Costing Examples - Managerial Accounting video, blog, FAQs and accounting eBooks visit http://www.TheAccountingDr.com. Activity-Based Costing Examples - Managerial Accounting video: http://youtu.be/7SNjEHIYjns -- Please note that videos may require Flash media and may not play on devices without Flash capabilities (i.e. iPad). If you are having difficulty viewing this video on YouTube, these videos may also be viewed without Flash on my website at http://www.TheAccountingDr.com.
Absorption Costing
 
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This video explains the concept of Absorption Costing in Managerial Accounting. A comprehensive example is provided to explain how absorption costing is used to calculate per unit product costs as well as to create an absorption costing income statement. The video also contrasts the absorption costing method with the variable cost method and discusses how the use of absorption costing can lead to distorted measures of profitability and perverse managerial incentives. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.Edspira.com To like us on Facebook, visit https://www.facebook.com/Edspira Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com To follow Michael on Facebook, visit https://facebook.com/Prof.Michael.McLaughlin To follow Michael on Twitter, visit https://twitter.com/Prof_McLaughlin
Views: 222437 Edspira
Revenue, Profits, and Price: Crash Course Economics #24
 
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How do companies make money? What are profits? Revenues? How are prices set? This week, Jacob and Adriene are talking business. Whether you're selling cars, pizza, or glow sticks, this video has pretty much all the information you need to run a business. Well, not really, but there's a lot of good stuff in here. *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following Patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Mark, Eric Kitchen, Jessica Wode, Jeffrey Thompson, Steve Marshall, Moritz Schmidt, Robert Kunz, Tim Curwick, Jason A Saslow, SR Foxley, Elliot Beter, Jacob Ash, Christian, Jan Schmid, Jirat, Christy Huddleston, Daniel Baulig, Chris Peters, Anna-Ester Volozh, Ian Dundore, Caleb Weeks -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids
Views: 407757 CrashCourse
Why Competitive Pricing is a Dumb Idea - How To Sell High-Ticket Products & Services Ep. 6
 
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Your competition does not set your price, you do. Watch the whole series on high-ticket sales here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE Surprise, surprise, the King of High-Ticket sales doesn't do market research and here is why you shouldn't neither. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://competitivepricing.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: Why Competitive Pricing is a Dumb Idea - How To Sell High-Ticket Products & Services Ep. 6 https://youtu.be/pT681MI18Xs https://youtu.be/pT681MI18Xs
Views: 58645 Dan Lok
The advanced example of table-based pricing in WooCommerce with Uni CPO
 
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The video tutorial is the advanced example of using table-based pricing in WooCommerce with the help of Uni CPO and its NOV matrices functionality. The NOV matrix showed in the video is using two different options to determine the base price. Additionally, the tutorial shows how to use Select (or Radio Input) option in conjunction with NOV matrix. This is the fourth episode in the series of video tutorials about non-option variables in Uni CPO. Please, check also: - the first episode: https://youtu.be/Ui1PRBoNtn8 - the second episode: https://youtu.be/XTwYar5kVeU - the third episode: https://youtu.be/ztnTq-weCiM Foamex banner product demo: https://cpo.builderius.io/product/foamex-printing-foam-board-printing-printed-foamex-signs/ Pizza product demo: https://cpo.builderius.io/product/pizza/ Car insurance product demo: https://cpo.builderius.io/product/car-insurance/ Sports equipment product demo: https://cpo.builderius.io/product/watson-pro-dumbbells/ Download Uni CPO free: https://wordpress.org/plugins/uni-woo-custom-product-options Buy Uni CPO pro: https://builderius.io/cpo
Views: 363 MooMoo Agency
How To Set More Profitable Prices - How To Sell High-Ticket Products & Services Ep. 10
 
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People pay for value not hours. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE Remember: The bigger pain you solve, the more you can charge. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://setmoreprofitableprices.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two-times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How To Set More Profitable Prices - How To Sell High-Ticket Products & Services Ep. 10 https://youtu.be/1W8gwqgSF8k https://youtu.be/1W8gwqgSF8k
Views: 39221 Dan Lok
Product Life Cycle (BBA, MBA, B.Com., M.Com.) Lecture by Ms. Surbhi Mathur.
 
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In this video lecture stages of product life cycle has been discussed. A product goes through various stages in its life such as: Introduction, Growth, Maturity & Decline. Thanks for watching and commenting. If you like our video you can Subscribe Our Youtube Channel here https://www.youtube.com/user/gurukpobiyanicollege?sub_confirmation=1 And You can also Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50PUq-NO3Upw7XYsjwKQrA?sub_confirmation=1 Gurukpo.com is the fastest growing educational web portal where all kind of academic information/Notes are available free of cost. For more details visit http://www.gurukpo.com These Videos are produced by Biyani Group of Colleges Jaipur, a fastest growing girls college in India. Visit http://www.biyanicolleges.org Share, Support, Subscribe!!! Subscribe: https://goo.gl/3gBszC Youtube: https://goo.gl/cjbbuL Twitter: https://twitter.com/drsanjaybiyani Facebook: https://www.facebook.com/drsanjaybiyani/ Instagram: https://www.instagram.com/prof.sanjay... Website : http://www.sanjaybiyani.com http://www.biyanitimes.com You can Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50P... Other Suggested Videos: https://www.youtube.com/watch?v=9GBjMbIYjyo https://www.youtube.com/watch?v=-WXxxR-Ry3E https://www.youtube.com/watch?v=zr46j40GgoI https://www.youtube.com/watch?v=NcDOot_Mm6I https://www.youtube.com/watch?v=GiaZLScAg4k https://www.youtube.com/watch?v=hCCBUC0T9lY https://www.youtube.com/watch?v=s71n7rGvv-w
Views: 157981 Guru Kpo
Food Costs Formula: How to Calculate Restaurant Food Cost Percentage
 
08:49
What is the food cost formula and how can you use it to calculate your restaurants food cost percentage. I will explain everything you need to know about food costing in this video. As a restaurant owner, manager, operator or chef, you have to know how to calculate your food cost so you can lower expenses and increase your profits. If you enjoyed this video and want more just like them including a free training series called the foundation to a lifetime of restaurant success. Click Here: http://TheRestaurantBoss.com To subscribe to my you tube channel, Click here: http://www.youtube.com/subscription_center?add_user=gromfinboss
Views: 532143 The Restaurant Boss
The Product Life Cycle Explained
 
15:05
Learn more about the Product Life Cycle on the free tutor2u website: https://www.tutor2u.net/business/reference?q=product+life+cycle This short revision video introduces and explains the theoretical concept of the product life cycle.
Views: 138076 tutor2u
Elasticity and the Total Revenue Test- Micro 2.9
 
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Why don't gas stations have sales? I explain elasticity of demand and the differnce between inelastic and elastic. I also cover the total revenue test and give you a little trick to remember it. Thanks for watching. Please subscribe. Get the Ultimate Review Packet http://www.acdcecon.com/#!review-packet/czji Microeconomics Videos https://www.youtube.com/watch?v=swnoF533C_c Macroeconomics Videos https://www.youtube.com/watch?v=XnFv3d8qllI Watch Econmovies https://www.youtube.com/playlist?list=PL1oDmcs0xTD9Aig5cP8_R1gzq-mQHgcAH Follow me on Twitter https://twitter.com/acdcleadership
Views: 1151859 Jacob Clifford
Calculating the Elasticity of Demand
 
15:52
Elasticity of demand is equal to the percentage change of quantity demanded divided by percentage change in price. In this video, we go over specific terminology and notation, including how to use the midpoint formula. We apply elasticity of demand to the war on drugs, and more broadly to the prohibition of a good when it has an elastic demand. Microeconomics Course: http://bit.ly/20VablY Ask a question about the video: http://bit.ly/1Qysho1 Next video: http://bit.ly/1S1yhuZ Help us caption & translate this video! http://amara.org/v/GCsY/
Why Business Is A Game of Margins, Not Volume - How To Sell High-Ticket Products & Services Ep. 1
 
10:13
Business is the game of margin, not volume. In this series of video, the King of High-Ticket Sales Dan Lok shows you why you should NOT compete on price. Watch the whole series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE Watch this video until the end to find out why you should consider selling high-ticket items. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://marginsnotvolume.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: Why Business Is A Game of Margins, Not Volume - How To Sell High-Ticket Products & Services Ep. 1 https://youtu.be/z2HCVgB4YA8 https://youtu.be/z2HCVgB4YA8
Views: 110907 Dan Lok
Actual Live Sales Call With Dan Lok
 
06:18
Click Here To Discover How To Close More High-Ticket Sales: http://actualsalescall.danlok.link What does an actual sales call look like? In this video, The King of High Ticket Sales™, Dan Lok demonstrates how to handle price objection, and close the deal in a short call while keeping control of the conversation. Enjoyed this video? Click here to learn the art of high-ticket sales: https://www.youtube.com/watch?v=UenRuO4vrOg&list=PLEmTTOfet46NufVkPfYhpUJAD1OBoQEEd ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Check out these Top Trending Playlist: 1.) How to Sell High Ticket Products & Services: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE 2.) The Art of High Ticket Sales - https://www.youtube.com/playlist?list=PLEmTTOfet46NufVkPfYhpUJAD1OBoQEEd 3.) Millionaire Mindset - https://www.youtube.com/playlist?list=PLEmTTOfet46O591glMGzRMoHaIJB-bQiq Dan Lok, a.k.a. The King of High-Ticket Sales is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times TEDx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing a positive return on their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about Actual Live Sales Call With Dan Lok https://youtu.be/xMOGd1eS31A https://youtu.be/xMOGd1eS31A
Views: 1075509 Dan Lok
Pricing Strategy - iPhone Value-based Relationship Example
 
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Fisher College of Business professor, Larry Robinson, explains how a market segment reacts to value-based strategies. He uses the iPhone as an example of value-based relationships. http://fisher.osu.edu/execed
Distribution Strategy - An Introduction
 
09:57
An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 107569 Tine Wade
How Airlines Price Flights
 
11:59
Get 3 free meals from Blue Apron at http://cook.ba/2CdixUK Subscribe to Half as Interesting (The other channel from Wendover Productions): https://www.youtube.com/halfasinteresting Check out my podcast with Brian from Real Engineering: https://itunes.apple.com/us/podcast/showmakers/id1224583218?mt=2 (iTunes link) https://www.youtube.com/channel/UC_10vJJqf2ZK0lWrb5BXAPg (YouTube link) Support Wendover Productions on Patreon: https://www.patreon.com/wendoverproductions Get a Wendover Productions t-shirt for $20: https://store.dftba.com/products/wendover-productions-shirt Youtube: http://www.YouTube.com/WendoverProductions Twitter: http://www.Twitter.com/WendoverPro Email: [email protected] Reddit: http://Reddit.com/r/WendoverProductions Animation by Josh Sherrington (https://www.youtube.com/heliosphere) Sound by Graham Haerther (http://www.Haerther.net) Thumbnail by Joe Cieplinski (http://joecieplinski.com/) Music: “Back Vibes Rollin at 5” by Kevin MacLeod, “Not for Nothing” by Otis McDonald, “Cold Funk Funkorama” by Kevin MacLeod, “It's Always Too Late To Start Over” by Chris Zabriskie, and “The Big Score” by MK2 American A321, Air Canada Q400 footage courtesy PDX Aviation Big thanks to Patreon supporters: M, Pete, Ken Lee, Victor Zimmer, Paul Jihoon Choi, Dylan Benson, Etienne Deschamps, Donald, Chris Allen, Abil Abdulla, Anson Leng, John & Becki Johnston, Connor J Smith, Arkadiy Kulev, Hagai Bloch Gabot, William Chappell, Eyal Matsliah, Joseph Bull, Marcelo Alves Vieira, Hank Green, Plinio Correa, Brady Bellini
Views: 1584759 Wendover Productions
Example Z06 pricng from Top Corvette Salesman  Employee & Supplier pricing HONORED
 
03:10
Support my channel when shopping at Amazon. http://bit.ly/chevydudeamazon The cheapest car is not the best price. There are so many gadgets, technology, screens, warning, displays, etc on the new C7 Corvette that you need someone after the sale. There is NO ONE that will take car of you after the sale like I will. I offer a very fair price on my cars, exceptional customer service, and world class after the sale follow up. Being #1 isn't just about the amount of sales. It's about customer service passion to help, love for the product you sell and so much more. I am able to help and want to help you with your purchase regardless of where you live in the country. I have shipping resources and major airport that I can pick you up from to get you the perfect car. Don't' forget to "SHARE" my video, Subscribe to my You Tube channel, follow me on Facebook and Twitter. My Reviews http://bit.ly/lvillechevydude My name is Mike Davenport and I am the top salesperson for Bachman Autogroup and Bachman Chevrolet in Louisville, Ky. I also am #1 in Customer reviews for Kentuckina (all Makes) I can help you with the purchase of a new Chevy, Volkswagen, Subaru, and all sorts of used cars. If your looking for a vehicle please stop by and ask for me or visit my website for my contact info. www.LouisvilleChevyDude.com Don't forget to subscribe to my YouTube channel and follow me on Facebook, twitter, and Instagram. www.facebook.com/lvillechevydude www.twitter.com/lvillechevydude www.bachmanchevrolet.com www.bachmanautogroup.com If you are thinking of Shopping with any Local dealer please do yourself a favor and call or text me first, You will be glad you did. My cell phone is 260-602-1207 my office number is 502-719-3875 SEND ME MAIL for a feature in my next video!! Chevy Dude P.O. Box 99272 Louisville, Ky. 40269 -~-~~-~~~-~~-~- Please watch: "Chevy Dude gives away an Apple Watch to one lucky fan. " https://www.youtube.com/watch?v=b7BoRReBLIk -~-~~-~~~-~~-~- #Chevrolet
Views: 25775 Chevy Dude
Segment 7 - Sales Prices, Net Profit and Break-Even-Analysis.mp4
 
09:47
Segment 7 SALES PRICES, NET PROFIT and BREAK-EVEN ANALYSIS In this Segment, let's first look at 'Sales or Selling Price'. What is the amount of money that the business owner will sell the product or service? Questions surround: "Will it be too much, not enough, how does the price compare with competitors' prices, what is the suggested retail. Buyers are always looking for a bargain. Buyers are also more informed. Buyers shop around and have a relatively good idea what the item is worth. Price is important, but that is not the only factor in buying. A key to a successful business owner is the knowledge of what the product or service is worth, how it compares to its competitors and how many buyers are needed. The business must sell enough products / services to meet their expenses and stay in business by keeping the selling prices within reason. Having the lowest prices does not necessarily bring buyers to the business. For the business owner, it means that the number of items sold must meet the monthly expenses. Successful businesses maintain sales goals on a monthly and sometimes weekly basis. How they arrive at goals is based on the number of sales it takes to meet all expenses plus additional amounts for profit. If a business has multiple products and varying prices, averages of sale prices need to be established. A shoe store with multiple price ranges of different shoes would average out all of the sales on every customer who purchases during a period of time. Basically the sales goal would be the number of customers' times the average amount spent which equals the expenses on a monthly basis. A computer programmer who charges per hour may have (5) five or (6) six customers with different lengths of time. Basically, the Selling goal would be the number of hours times the rate that equals expenses on a monthly basis. It would not be based on how many customers. The selling price of the product or service must be reasonable and attainable on a monthly basis, but it is not the price but the number of times it is sold each month. Lowering the selling price to get a competitive edge may be good for business and good for customers, but that business will have to increase in number of sales in the same time period to meet their expenses Another key factor for establishing the selling price is the replacement cost and related costs of the product sold.....or the adequate amount of time needed in providing the service. This is the COST of GOODS. Replacement of products or time needed to complete the service is based on many factors and a very careful watchful eye should be on all costs associated with replacing the item sold. In service work, discussion in Segment 8 will be on Time Management which is one of the most important aspects for a business. In Segment 6, discussion was on COST of GOODS and all of its related Costs. With these key points in mind, the selling price must be competitive, must be affordable by the buyers, must be of quality, must be perceived as worth the amount of the product and there must be enough sales in a given period of time, such as a month to insure all expenses are paid and an extra amount Net profit is not to be confused with Gross Profit. Gross profit is calculated as the amount of monies received in selling product and services in a month less the Cost of Goods. Business Expenses are subtracted from the gross profit and not the sales of a product to determine net profit. The Net Profit of a business starts with the Selling Prices of a product or service and how many sales must be made in a month's time to cover all of the expenses generated by the business. If the business does not make the needed sales that meet all of the expenses, (accounts receivables are not considered sales until payment is made,) another way will be need to pay. The formula is simple: Number of Sales times the price of each sale = the total cost of the expenses. That is also, in simple terms, a Break-Even Point. Break-Even Analysis is determining how many sales of items must occur to meet all of the expenses given additional set of circumstances which will be discussed in a minute. Once all expenses have been paid and there is money left over, these monies can then be considered net profit. If there is not enough money available to cover the expenses, then there would be a Net Loss.
Views: 2492 Parick Dengel
10 Psychological Triggers to MAKE PEOPLE BUY From YOU! (How to Increase Conversions) Sales Tricks
 
20:06
Use these 10 proven psychological triggers to get customers to BUY MORE from YOU! ►► FREE WEBINAR - $5 Million/Year Training: http://wholesaleted.com/go/workshop2 ►► WATCH LAST WEEK'S VIDEO: https://youtu.be/Br--4ggyMaU ***OTHER LINKS*** ►► 10 Sales Psychology Hacks: https://youtu.be/q-7_oc3sU5Y ►► Brutally Honest Store Review: https://youtu.be/jHoL0yg0Lo0 ►► Why You Aren't Making Sales: https://youtu.be/NqhaDTsCEe8 ►► https://www.facebook.com/delish/videos/10156441757252437/ Learn 10 psychological customers to make customers buy more items from you! Sales psychology is a secret weapon - yet most people fail to obtain it. Here are 10 of our best psychological “triggers” that you can use in your store today to increase sales and conversions. Trigger #1: Incite Customers to Buy by Giving Them Something for Free When you give a customer a freebie like a coupon, we trigger the social norm of reciprocity. When someone does something nice to us, we feel a strong obligation to return the favour. Use personalized coupons that offer someone a unique discount. For Amazon sellers, include a coupon inside the customers packaging. Trigger #2: Create Envy with Customer Reviews Customer reviews help to create envy in your prospective customers. If we see our neighbours benefiting from something, we become envious and want to receive this benefit too. And so that’s what positive product reviews do. If you’ve got a Shopify store, include a review app like Stamped.io that asks customers to leave a review. For Amazon sellers, use Jump Send which also automatically emails your customers asking them to leave a review. Trigger #3: Use Curiosity to Drive Traffic & Engagement Curiosity should feel like an itch you NEED to scratch. The spin-to-win coupon pop-up box is again a good example of this. And for Amazon sellers, a great way to add curiosity to your marketing strategy is to be creative with the review request email titles you use e.g. “I have a favour that I’d like to ask you?” instead of just asking for a review. Trigger #4: Use Photos to Help Customers Visualize If you run an online store, don’t just include the basic photos of a product against a white backdrop. Instead, look for photos that the supplier has provided showing it in a real-life context. And if the supplier doesn’t have these, consider buying a test product and taking your own photos. The same applies to if you sell on Amazon. Trigger #5: Use Photos to Create Emotions in Customers If you run an online store, be sure to include pictures of people using the product and - more importantly - ENJOYING themselves using it too! Trigger #6: Use Price Anchoring to Push Prices Higher Price anchoring is when you place two products with different prices side-by-side, and it’s most effective when there are at least 3 pricing tiers. Most people pick the middle-price product. It looks cheap compared to the expensive option, but people will assume it’s higher quality than the cheap option. It’s the comfortable compromise. Trigger #7: Include Product Pictures with Human Faces Similar to trigger #6, this trigger uses humans - particularly the face - as a way of increasing sales conversions. Consider purchasing a test product and taking your own photo with the item. Trigger #8: Pain Is More Motivating Than Pleasure Pain is a stronger motivator than pleasure. In your product descriptions, emphasize how your product can remove a pain point that a prospective customer is experiencing (and wants to get rid of). Trigger #9: Create a Common Enemy Essentially, this is creating an “Us vs. Them” attitude against a competitor you have. Look at your market or niche you are selling in: Who is your common enemy? Identify who they are and position your product against them. Trigger #10: Phrase Your Prices as Low When you emphasize how low your prices are using words like “only” and “just”, conversions and sales always increase. When you’re phrasing your pricing in marketing materials, don’t be afraid to verbally minimize the price e.g. “It costs just $9.”
Views: 41846 Wholesale Ted
A New Look at the 4Ps of Marketing
 
05:19
https://www.Mirasee.com - (we have a new brand - Mirasee) The 4Ps of Marketing may sound simple, but they represent a very important business algorithm. Applied correctly, it can skyrocket your business's growth... In this video, the team at Firepole Marketing define the 4Ps of marketing (Place, Price, Product and Promotion) and investigate how, if properly combined and implemented into a marketing plan, they can increase sales and bring more value and happiness to your customers.
Views: 398689 Mirasee
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
About Da Business: Understanding the Basic Cost Formula for Pricing Your Goods
 
05:39
A more detailed explaination of : Cost x 4 = Selling Price
Views: 969 dabarefootbombshell
Pricing Strategy - Intro Pricing 101
 
03:56
Pricing guidelines for consistent and accurate pricing of products
Views: 103 Majik University
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1411154 Evan Carmichael
Sneaky Ways Walmart Gets You To Spend Money
 
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Walmart is the biggest retailer in America. Here are some sneaky ways Walmart gets you to spend more money than you were initially intending. ------------------------------------------------------ #Walmart #Retail #BusinessInsider Following is a transcript of the video: With over 5,000 stores in the U.S. and over $500 billion in revenue, Walmart is officially the biggest retailer in America. If you're going into Walmart, you're on a treasure hunt to find the best bargains out there. And while you're busy finding good deals, you may not realize that Walmart uses sneaky tactics to make you spend more money than you were initially intending. Once you enter Walmart, you're greeted with big shopping carts, mentally preparing you to fill it all up with things. And then, you're bombarded with huge signs with price tags. This might be obvious, but these big signs can be spotted very easily and people are more likely to gravitate towards them. But something that may not be so obvious is this. The actual price tags follow the good old psychology marketing strategy of odd-even pricing. Prices like $4.93 and $6.84 are just below whole numbers like $5 and $7, making the prices seem like a bargain. Since we're trained to read left to right, when we see $4.93, most would think it's $4 as opposed to $5. While you're roaming through the aisles of Walmart, you'll also spot their Rollback prices. This is how Walmart advertises a lower price on an item. But a Rollback item is not quite a clearance or a sale item. It's an item that has been lowered in price for other reasons, like overstock, for example. Rollback prices only last for 90 days so when customers see that tag, they may be more likely to purchase the item because it's a little cheaper than it was before and you don't know how long until it'll Rollback to the original price. You'll also see the words "Everyday Low Price" plastered everywhere, constantly reminding your subconscious that you're getting low prices at Walmart. We spent almost two hours at this Walmart and saw probably over 100 of these signs. You might see something you weren't intending on buying, like chocolate, for example, and buy it anyway because, as the signs constantly remind you, it probably costs less here than at your local store. And that's another thing. It feels like Walmart has everything. Fishing rods, bicycles, cleaning supplies, sporting goods, clothing, food and beverages. You name it, Walmart has a wide range for you to chose from so you're bound to find something you'll buy. Not only does Walmart tend to have a wide selection of a particular product, but their giant layouts also make it possible to have everything you need related to a particular product. Let's say you're going to Walmart to get a tent for camping. You'll likely stumble across something else in that section that you might have forgotten about or think you might need, like a lantern or impulse buys like an extra sleeping bag. We also can't forget about the seasonal items Walmart offers. It's January, so you know Walmart is going be stocked up with Valentine's Day goods for you to buy, reminding you the holiday is coming up and that you might as well take care of it while you're there. Just look at all these items. Heart-shaped trays, cute paper cups, wine glasses with cheesy phrases. There are just so many items for Valentine's Day that you didn't even know existed. And because Walmart is more of a one-stop shop, people have this mentality to stock up on bargains in one trip, spending hours roaming through the aisles. The music they play is partially to blame. Ever notice the type of music that's playing? It's usually calm, soothing, and slow or sometimes, top hits from the radio. Either way, the music they play is designed to make you spend more time in the store and hopefully spend more money, too. But even if you are aware of all these sneaky tactics, you may still end up buying more than you intended to because you just can't beat those everyday low prices.  Business Insider tells you all you need to know about business, finance, tech, retail, and more. Subscribe to our channel and visit us at: https://read.bi/7XqUHI BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF -------------------------------------------------- Sneaky Ways Walmart Gets You To Spend Money
Views: 76108 Business Insider
Making Special Order and Pricing Decisions Example
 
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Please like our Facebook page at https://www.facebook.com/rutgersweb To watch the entire video, please go to https://www.youtube.com/watch?v=-vEU6symt1I Description: In this lecture, short term business decisions are introduced and the methods used to make the aforementioned decisions (such as the "relevant information approach" and the "contribution margin approach"). Pricing considerations are also discussed as well as the terminology involved (price-setters vs. price-takers, target pricing, and cost-plus pricing). Lastly, decisions involving whether or not to drop a product are discussed, as well as the alternative to outright dropping a product - adopting a different product mix. To receive additional updates regarding our library please subscribe to our mailing list using the following link: http://rbx.business.rutgers.edu/subscribe.html
Conjoint Analysis in 10 minutes - Business Performance Management
 
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Conjoint analysis or stated preference analysis is used in many of the social sciences and applied sciences including marketing, product management, and operations research. The presentation explains the principle, using a simple example. It shows, how to calculate the part-worth utilities and how to derive the relative preferences from individual attributes from there. A full factorial and a fractional factorial design is used. An Excel template for this example is available from the author.
Views: 90476 BPMSG
Example of Newegg pricing varying based on browser
 
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Discoveries of Digital Folio's 'crowd-powered' shopping apps...providing shopping insight into what's happening real-time in retail. More: http://www.digitalfolio.com/Home/About See Price Vibe for live price changes from Digital Folio: http://www.pricevibe.com
Views: 2909 DigitalFolioInc
Amazon FBA Fees Explained - How to Calculate FBA Fees
 
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Amazon FBA Fees Explained - How to Calculate FBA Fees http://www.fulltimefba.com http://www.howtokeepacamel.com In this Amazon FBA training video, Stephen shows you how to use the FBA fee calculator to see your Amazon FBA fees for a particular item. He shows how changes in price affect changes in the fees. Links in the video: http://www.fulltimefba.com http://www.fulltimefba.com/calculator Hope this video is helpful! Leave your questions and comments below! ======= Need a handy Amazon sales rank chart to use while sourcing? Click here to get the latest FREE sales rank chart: http://www.fulltimefba.com/salesrank =============================================== **Click below to SUBSCRIBE for more videos: http://www.youtube.com/subscription_center?add_user=smo3237 ============================================= Full-Time FBA with Stephen and Rebecca Smotherman http://www.fulltimefba.com http://www.fulltimefba.com/facebook WATCH Amazon Sales Rank 101 https://www.youtube.com/watch?v=OdS0Pq8p5t8
Views: 65464 Full-Time FBA
Costing and Pricing for the Short Run - Example
 
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