Geneva Motor Show models / showgirls / car show promo models certainly look hot and don't seem to be going out of fashion for Lamborghini or Koenigsegg. Watch in UltraHD + SUBSCRIBE #CARJAMTV
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A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers. A majority of promotional models typically tend to be conventionally attractive in physical appearance. While each model may not be directly employed by the company they represent and brand appeal. The responsibilities of the promotional model depend on the particular marketing campaign being carried out. Marketing campaigns that make use of promotional models may take place in retail stores or shopping malls, at trade shows, special promotional events, clubs, or even at outdoor public spaces. They are often planned at high traffic locations to reach as many consumers as possible, or at venues at which a particular type of target consumer is expected to be present.
The motorsports scene refers to promo models as race queens. In Japan, they are known as image models and are being hired even by government agencies. "Spokesmodel" is a term used for a model who is employed to be associated with a specific brand or product in advertisements. A trade show model (also known as a convention model, trade show hostess, booth companion, or booth professional) is an assistant that works with a company's sales representatives at a trade show exhibit, working at floorspace or booth and representing a company to attendees. The slang moniker "booth babe", coined in 1986, is widely used to refer to a female trade show model (either just those dressed provocatively or all of them in general).
Lang mo (Chinese:𡃁模) or Pseudo-models are young models without training and who do not possess the physical qualities required of high-fashion catwalk models.
Lang mos often work as promotional models at fairs and expositions. They often attract publicity by welcoming photos of them being taken in skimpy outfits like bikinis. Many publish their own photographs. During the late 1980s, Hong Kong's modeling industry produced many professional and "proper" models, such as Janet Ma (馬詩慧) and Sophia Kao (aka QiQi 琦琦).
But in the early 2000s, lang mo gradually rose to prominence due primarily to negative media attention. Instead of performing catwalk shows for high fashion, they are hostesses at shows and exhibitions, particularly those promoting video games and electronic products.
Chrissie Chau (周秀娜)
Janice Man (文詠珊)
Wylie Chiu (趙碩之)
Kama Lo (羅凱珊)
Dada Lo (盧頌之)
Miyoko／E Cup Baby (劉欣宜)
Marie Zhuge (諸葛紫岐)
Jeana Ho (何佩瑜) (2011)
Phoebe Hui (許穎) (2011)
A showgirl is a female dancer or performer in a stage entertainment show intended to showcase the performer's physical attributes, typically by way of revealing clothing or even toplessness or nudity.
The term showgirl is sometimes applied to a promotional model employed in trade fairs and car shows.
Contrary to the fashion industry's celebrity trend of the previous decade, lingerie retailer Victoria's Secret continues to groom and launch young talents into supermodel status, awarding their high-profile "Angels" multi-year, multi-million-dollar contracts. In addition to Klum, Banks, Bündchen, Lima, and Ambrosio, these models have included Karolína Kurková, Miranda Kerr, Izabel Goulart, Selita Ebanks, Rosie Huntington-Whiteley and Marisa Miller.
American Vogue dubbed ten models (Doutzen Kroes, Agyness Deyn, Hilary Rhoda, Raquel Zimmermann, Coco Rocha, Lily Donaldson, Chanel Iman, Sasha Pivovarova, Caroline Trentini, and Jessica Stam) as the new crop of supermodels in their May 2007 cover story, while the likes of Christie Brinkley, Christy Turlington, and Linda Evangelista returned to reclaim prominent contracts from celebrities and younger models.
A sex symbol is a celebrity of either sex, typically an actor, musician, supermodel, teen idol, or sports star, noted for being widely regarded as sexually attractive. The term was first used in the mid-1950s in relation to the popularity of certain film stars, including Marilyn Monroe, Brigitte Bardot and Raquel Welch.