Reggie Casual breaks down part 3 of starting your streetwear brand by giving the skinny on branding and marketing,. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 99902 THE CASUAL
Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Views: 57475 The Business of Fashion
Marketing and branding are key to selling your products to your intended audience. In this video I visit the Bella + Canvas headquarters we we discuss Marketing and Branding tips that you can apply to your clothing line. Visit Bella’s channel for more: http://bit.ly/2t9Guo6 Become a part of #thegroundupfam by joining the Insider list and receive your FREE Apparel Game Plan– A guide to launching your brand and understanding the industry: http://bit.ly/The-Insider-List In this ultimate marketing and branding tips video we discuss how BELLA+CANVAS is able to translate and market their key selling points to their customers. Similarly when you are growing your brand, you need to clearly state what it stands for in order for your customers to understand. Marketing is about over explaining your product features, benefits and reasons people should buy. A good marketing campaign will fuel sales and make it easier to remain “on brand” year after year. Some of the topics we cover include: 1:25 - What Is Marketing? 2:25 - How To Leverage Live Events For Your Clothing Line 4:00 - Tips On Social Media Marketing 5:00 - Marketing Is About Overexplaining 6:45 - How To Structure Your Brand DNA 10:05 - Importance Of Multi-Skilled Team 11:00 - How To Create A Consistent Brand Image 12:50 - What’s The Best Way To Market A New Brand? 14:35 - Biggest Marketing and Branding Lesson Learned In Your Career? #startingaclothingline #ultimatemarketingtips #brandingadvice #fromthegroundup #howtomarketandpromote #howto #bellacanvas #bedifferent #johnsantos John Santos on Social: https://www.instagram.com/johnxsantos/ https://twitter.com/johnxsantos LINKS TO BUSINESS RESOURCES AND INFO. **** RESOURCE LINKS******** ***Shopify- Website Platform, 14 Day Risk Free Trial http://bit.ly/Get-Shopify ***Bluehost- Web hosting package, 30 Day Money Back Guarantee http://www.bluehost.com/track/bluejay90 *** Design Package- Photoshop, Illustrator & More http://bit.ly/Creative-Cloud1 *** Social Pilot- Social Media Scheduler http://bit.ly/Try-Social-Pilot-Free Upload and print your designs with Printful: http://bit.ly/Try-Printful ***Fiverr- Create Logo Design and Graphics and Marketing Materials http://tracking.fiverr.com/SH1rz ****DesignCrowd- Work With Hundreds Of Thousands Of Designers To Create Your Next Project http://www.tkqlhce.com/click-8123096-12123856?sid=email *** Rocket Lawyer- Create Legal Contracts, Business Partnerships, LLC’s, Corporations and More http://bit.ly/RocketLaw-LLC *** Amazon- Recommended Startup Items https://www.amazon.com/shop/jaycashofficial *AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it. About This Video: Did you ever wonder what is marketing? Well in this video Summer Barry from Bella Canvas walks us through the best marketing and branding tips for your clothing line and as well as how to market and promote your clothing line online by using platforms like Facebook, Instagram, Twitter, and YouTube. These ultimate marketing tips on how to start a clothing line would not be possible without all of you who continue to watch and support the channel!
Views: 3254 John Santos
Every fashion line or clothing brand needs to find as many tools as possible to market and create a larger awareness of their goods. Want to start a fashion brand or clothing line? Let clothing brand mentor Jon Phenom help. I offer consultation/ brand coaching for start-ups. +Design +Brand Strategy +Production +Streamlining I love speaking at events or hosting panels. +EMAIL ME Designer.JonPhenom (at) gmail (dot) com +INSTAGRAM: http://instagram.com/jonphenom/ +TWiTTERS http://twitter.com/jonphenom +PERISCOPE https://www.periscope.tv/jonphenom +SNAPCHAT @mr.jonphenom
Views: 37959 Jon Phenom
➤ FREE 7-Figure Case Study Training: https://zach-inman.com/free Starting a clothing brand is a very exciting thing, and it's something that a lot of people have wanted to do or attempted to do. However, it's not easy. There are a bunch of different things that you need to take into account, and simply slapping a rip-off supreme logo onto a Gildan shirt isn't going to make you rich. In this video, I talk about the best way that you can go about developing and marketing your clothing brand ➤ eCommerce Mastery Course: https://zach-inman.com/ecommerce-mastery ➤ My Recommended Tools: https://zach-inman.com/tools
Views: 35530 Zach Inman
ONLINE COURSE: https://instagrammarketingforclothingbrands.com/ Sharing 5 instagram marketing tips for clothing brands to increase engagement (likes, comments, DMS, etc), increase the amount of followers and get more sales. If you own a clothing line or are thinking about starting a clothing brand - Instagram is by far the most effective platform to market your apparel. Apply these instagram marketing techniques to your own business and you will grow tremendously.
Views: 36620 Apparel Success
*** Show Notes and Resources *** HS APPAREL: http://www.hsapparel.ca/en/ INSTAGRAM MARKETING ONLINE COURSE - SAVE $100 using the DISCOUNT CODE: instasuccess (June 21st - July 1st) : https://instagrammarketingforclothingbrands.com/ BOOK A CLOTHING BRAND REVIEW: https://www.apparelsuccess.com/ FACEBOOK GROUP: https://www.facebook.com/groups/243380772810772/ About This Video: This video is an updated version of the original POWERFUL Instagram Marketing Tips For Clothing Brands video that was uploaded in the early days of Apparel Success. This video contains updated tips and tricks for how to grow your Instagram account, get more followers, more engagement and make more sales for your clothing line in 2018. Don't stress about the algorithm - I've got you covered. Enjoy the video!
Views: 6292 Apparel Success
Alexa Chung, our fashion bloodhound, is back investigating the ins and outs of the fashion industry in the second series of Vogue’s on-going documentary, the Future of Fashion. This time exploring things from a more business angle, she took the Vogue team to her adopted home city of New York and hit the trail to answer all your questions submitted via the Vogue social media channels. In the first episode, live today, she talks boundary-pushing retail with Opening Ceremony’s Carol Lim and Humberto Leon, and savvy merchandising with Joseph Altuzarra and his CEO Karis Durmer. Subscribe to British Vogue►► http://po.st/SubscribeBritishVogue Series 2 Episodes: Episode 1: http://bit.ly/AlexaSeries2Ep1 Episode 2: http://bit.ly/AlexaSeries2Ep2 Episode 3: http://bit.ly/AlexaSeries2Ep3 Click Here For Series 1: http://po.st/TheFutureOfFashionS1 Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology. CONNECT WITH BRITISH VOGUE Web: http://po.st/BritishVogueVideo Twitter: http://po.st/TwitterBritishVogue Facebook: http://po.st/FacebookBritishVogue Google+: http://po.st/GoogleBritishVogue Instagram: http://po.st/InstagramBritishVogue Pinterest: http://po.st/PinterestBritishVogue Newsletter: http://po.st/NewsletterBritishVogue ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture. How To Run Fashion Business With Alexa Chung | Series 2 - EP.1 | Future of Fashion | British Vogue https://www.youtube.com/user/vogue
Views: 380918 British Vogue
Before you launch your brand you need to have a few (read: a lot of) things in place. Here's my ultimate check list of marketing tools you need to get your brand off the ground, and people talking about it! Which tips have you heard of and which work for you? Comment below and let's talk fashion marketing. Takeaways: 1. Branding 2. Verbal Guide 3. Your Logo 4. Product Types 5. Advertising If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 11789 Scaling Retail
Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 Nineteenth video of the Behind the Business Series. Zara is a Spanish clothing and accessories retailer. Zara was founded in 1975 by Amancio Ortega. Zara is the main brand of the Inditex group, the world's largest apparel retailer. Inditex also owns brands such as Massimo Dutti, Pull and Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe. As of 2016, the main owner of Inditex, Amancio Ortega, was the second wealthiest man in the world.
Views: 369546 Business Casual
Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them. Programme created by the BBC
Views: 734583 Ken Blu
The Communications Store give an insight as to how role of fashion PR has grown in importance in the digital age, and how you can be a part of it. Read More: http://bof.bz/ZydZ7 Subscribe Here: http://goo.gl/pIDZul
Views: 61068 The Business of Fashion
'We are Supreme' is a short film/documentary which explores the idea of brand culture today, asking why exclusivity affects the way we view fashion and everything that comes with it. Including interviews with fashion designer, Ricky Wesley Harriott and fashion merchandiser, Wendy Williams - we try to find out why we're spendingso much of our salaries on big name brands. Directed & Edited by Ki Griffin Camera by Shaquille Allen & Junior Shirley Many thanks to all the participants! Find me on... Instagram | https://www.instagram.com/chroma.ki/ Facebook | https://www.facebook.com/itschroma.ki/ Music Sources: ArgoFox | Royalty Free Music (https://www.youtube.com/watch?v=nRa-eGzpT6o) AndrewG | Background Music for Videos (https://www.youtube.com/watch?v=TwZ-EwgKA1o) e-soundtrax | Background music for videos (https://www.youtube.com/watch?v=jy3dDwrHDKE)
Views: 51267 ki griffin
📱Work With Me Here: https://sebastiangomez.com/call 📺 Subscribe To My Channel: http://www.youtube.com/user/successwithsebastian?sub_confirmation=1 📷 Follow Me On Instagram For Behind The Scenes Content! http://sebastiangomez.com/instagram
Views: 4236 Sebastian Gomez
Creators discuss how they developed their brand messaging. Featuring: Jake Bronstein, Creator | Flint and Tinder (http://kck.st/IjHTLv) Connor Wilson & Nolan Walsh, Co-Creators | Thursday Boot Co. (http://kck.st/1qYPX81) Mandy Kordal, Creator | Kordal (http://kck.st/GAjTB8) // Kickstarter Creator Basics is a collection of helpful tips and advice from creators about common project questions. Subscribe here to get new Creator Basics tips each month http://www.youtube.com/user/kickstarter?sub_confirmation=1 Follow @KickstarterTips on Twitter to get useful information about running your campaign and hear about upcoming events.
Views: 3461 Kickstarter
Again, EXCLUSIVITY is the key to the rich. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE In this video, Dan STRESSES the power of applying exclusivity in sales. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buyersego.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15 https://youtu.be/bZhY3vkxDTE https://youtu.be/bZhY3vkxDTE
Views: 51279 Dan Lok
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 708162 TED Archive
In this video, you'll learn 4 interesting facts about how Coco Chanel started her fashion brand. SUBSCRIBE FOR MORE ► http://bit.ly/WqPFyy PREVIOUS EPISODE ► https://www.youtube.com/watch?v=zc_d9Vu8b8M I recently read the biography Mademoiselle, by Rhonda Garelick, about Coco Chanel and how she started her fashion brand. I picked up 4 interesting insights that I want to share with you. EVen though we focus on fashion, her tips are universal and can apply to all types of businesses. Even if you just want to start out as an influencer on YouTube.
Views: 2012 Derek Halpern
Reggie lifts the blinders on marketing your new street fashion brand. While certainly not an entire comprehensive study, he breaks down the basics and the most important aspect in all of marketing! ••••• Get Seth Godin's Purple Cow HERE: https://amzn.to/2KvTWih Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 12894 THE CASUAL
Learn how to build your fashion brand at your own pace with our exciting new course focusing on the fundamentals of the fashion business. Our fashion experts will walk you through the ins and outs of the fashion industry. After this course you will have the confidence and clarity to start and/or grow your Fashion Brand! For limited time enter EARLYBIRD10 to save $100 off enrollment fee or go to: https://moodu.teachable.com/p/how-to-build-your-fashion-brand/?product_id=367114&coupon_code=EARLYBIRD10 What's included: 6 separate video classes jam packed with info, step by step training as well as inside tips and advise from industry expert Boaz David. Start-up Designer questionnaire (we highly recomend to complete it before your start your first class and again when you are done with the complete course) FREE industry packet containing: Industry calendar outlining important dates for your fashion business Cost sheet template Start-up budget sheets Course Outline: Class 1 - Introduction to the basics The first steps of starting a fashion business Defining your business concept Choosing your brand entity Conducting a market research Choosing and defining your target customer Forming your business model Class 2 - The Financials Costing & pricing your product to make sure it's profitable How to calculate your: Startup budget Monthly fixed cost and variable cost Breakeven point Your business cash flow for the first 2 years Financing options Class 3 - The Design Process The ideal size of the line Translating inspiration to design What to Consider when designing How to design with production in mind Designing your future collections Class 4 - The Development Process Sourcing materials & vendors A step by step process of developing a fashion product How to work with a pattern makers and samples room Tips and strategies to make the development of your line easier, faster, and more cost effective Class 5 - Sales & Marketing Wholesale vs Retail Creating a Marketing plan How to work with retailers Selling tools: Line sheets Look Books Order forms Presenting your fashion line to buyers Selling via E-commerce Pros & cons of hiring a sales rep or PR company Pros & cons of doing trade shows Class 6 - the Production Process Domestic vs Offshore production Finding and working with contractors Production step by step Common production mistakes to avoid Price negotiation tips WHEN: This class is available now, simply sign up now and start to listen right away and at your own pace. WHERE: This is an online course in the form of video tutorials. Sign up and watch it right here from the convenience of your own computer, phone or tablet. BONUS: Sign up now and get access to our Fashion Business Forum where you can interact and share info with other designers just like you. What other designers say about this course: "I received a wealth of information. Coming into the class with no idea how to streamline an art that i have practiced for years was priceless, giving me a new starting point.” Michelle "I honestly can say everything about this course was helpful. my trips from DC to New York every week was well worth it. Looking forward to next workshop. A major difference I now have a better idea of where and how to start.” Tylia “I liked how open and honest the instructor was with the pros and cons. He was very “stating the facts” - and we could make our own choices.” Diana “The best business decision I’ve ever made!” Nkiruka
Views: 38081 Mood Fabrics
Imran Amed explains what budding fashion entrepreneurs need to know before they start their own label. ►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Views: 119575 The Business of Fashion
Take my T-Shirt Design Master Class on Udemy and get $30 OFF! https://www.udemy.com/tshirtdesignmasterclass/?couponCode=TAKE30OFF 10 Tips To Starting Your Own Clothing Line What's up everyone! Here are 10 tips on how to start your own clothing line off right. I learned a lot from owning 2 clothing brands, I don't want you guys to make the same mistakes I did. Enjoy :] If you liked this video, please subscribe & hit that thumbs up. ➤Subscribe: http://bit.ly/2is746K ➤Instagram: http://bit.ly/1TQgZx2 ➤Twitter: http://bit.ly/2kNSAyG Thanks for watching!
Views: 652405 Charley Pangus
At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands like Mondelez, Dr. Pepper, Hyundia, Pepsi, HBO, Dick’s Sporting Goods (have you seen the stories they are telling?), Netflix, and Marriott. Along with agency partners, filmmakers, and media companies, all people redefining the roles of media and marketing. We seized the opportunity to talk to a couple dozen of these brand storytellers, and their agents, and the result was over 13 hours of video content. Brands, agencies, influencers, filmmakers, all sharing their views on the future of branded content and advertising. It’s a whole lot of GREAT stuff that anyone in advertising and media will want to watch. Today, we are publishing the first of five episodes. The duration of each of these “shows” is about 30 minutes. Not exactly “snackable.” These are shows that are intended for marketing teams, agencies, and media partners to watch together and (hopefully) discuss and apply to their own situation and storytelling strategy. As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Views: 29203 BrandStorytelling.tv
Want to start a fashion brand or clothing line? Let clothing brand mentor Jon Phenom help. SUBSCRIBE! https://www.youtube.com/subscription_center?add_user=DesignerJonPhenom I offer consultation/ brand coaching for start-ups. +Design +Brand Strategy +Production +Streamlining +EMAIL THE KID: hi (at) jonphenom (dot) com +FB https://facebook.com/CBMJonPhenom/ +INSTAGRAM: http://instagram.com/jonphenom/ +SNAPCHAT @mr.jonphenom +TWiTTERS http://twitter.com/jonphenom
Views: 779 Jon Phenom
The portfolio was created using a scrapbook purchased from Wilkinson's, all skills were presented on paper as evidence and printed. A great tip for creating the best portfolio out there is to have fun! Please enquire us below in the comments for more information. Thank you for watching, we hope it inspired you. Please subscribe and check out our BLOG: http://bloggerstaste.wixsite.com/bloggerstaste FOLLOW US ON INSTA BC WE FOLLOW BACK ❤️ @bloggerstaste ☺️ Thank you, have a awesome year ahead! Music: Electronic dance- As It Ever Was [unfortunately the artist is unknown] Contact us for any enquiries: [email protected]
Views: 17239 BloggersTaste
Titled "Fashion is a Beautiful Chaos," this is the first lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi unpacks the three major tipping points that have shifted today's industry — globalization, the internet and the downfall of ideologies — to decode how the brand manager remains relevant in a chaos-ridden society. The blurred distinction between culture and identity, he explains, coupled with a shifted perception of time and space, have caused chaos - and this, he argues, is the new order. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze Twitter - https://twitter.com/polimodafirenze LinkedIn - https://www.linkedin.com/company/polimoda Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 808 Polimoda
Keyword: "MOST". Not all streetwear labels fail but most do and it's usually because some people are just not ready for the next step. We break it down in this episode of The State. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 140746 THE CASUAL
Streetwear Apparel, Fashion and Model Marketing is based on the imagery of the products that are being offered. The best way to give the value of the clothing line is through marketing the touch and feel of the fabric on the model. This is done best through what we like to call a brand film.
Views: 1198 Tim Savage
In this video, I breakdown how we created a luxury fashion brand from scratch for one of our clients including brand strategy, brand naming, brand identity creation, primary logo design, secondary brand mark, official brand pattern, clothing tag design, shopping bag design, packaging design, website design, art direction and more. ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 Watch my weekly live stream: https://www.youtube.com/c/Spellbrand/live ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
Views: 210 The Brand Builder Show
We live in times of unprecedented, disruptive change and uncertainty and most people find it challenging to thrive in those circumstances. If ‘design thinking’ is the new black, then thinking like a fashion design may just be the next big thing! This talk takes the idea of design thinking and translates it into a series of very practical tips that you can employ yourself, every day to help you think more optimistically in times of uncertainty and ambiguity. Professor Suzi Vaughan has settled (for now) in Brisbane, Australia having studied, lived and worked in Europe and Asia. After graduating from St Martins School of Art in London with a Ba Hons in Fashion, she started her professional career as a fashion designer, later moving into fashion education. Since 2011 she has been part of the executive team of a large Australian university. With over thirty years’ experience of design practice and teaching, she has become an advocate for the power and potential of design thinking. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 170098 TEDx Talks
* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ ★ MORE RECOMMENDED VIDEOS FOR YOU ★ If you enjoyed this video, you may enjoy these other videos from EvanCarmichael: Fashion Line - Starting Your Own Clothing Brand - https://www.youtube.com/watch?v=HDtAdUm0i1o • Clothing Business - How To Start A Clothing Business - https://www.youtube.com/watch?v=7AqcGB0iCHE • Anna Wintour's Top 10 Rules For Success - https://www.youtube.com/watch?v=2MW-hPH1OLM ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/ SCHEDULE * Mon - 1 Minute Mondays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM2HwduoMCpvZRhd2qE22Fg- * Tues - Tech Tuesdays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM3NGvdl33mEwdUdr19zti9s * Thurs - Thankful Thursdays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM2Scsq-0Er3mA8U3Kqz9fiV * Fri - Famous Fridays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM30QoA2ygo5RWzfQm8y7ScL * Sun - Famous Failures: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM2aeaKPqI5ILrNcLjbQZDob * Your Questions - Every day!
Views: 131374 Evan Carmichael
This week we're talking about Marketing and how to make sure it's effective for your fashion brand Daniel from Manchester asked: "How do I make sure my marketing works" ------------------------------------------------------------------------- GIVE ME SOME FEEDBACK https://goo.gl/forms/VsY7vGb0OPnKJ12u1 ------------------------------------------------------------------------- DON'T FORGET TO JOIN MY EMAIL LIST FOR YOUR FREE 66 PAGE START UP GUIDE TO BUILDING A FASHION BRAND! You'll also get on my weekly email with special discounts for products and news. CLICK HERE TO JOIN http://www.createafashionbrand.com/ --------------------------------------------------------------------------- IF YOU WANT TO BUILD A SUCCESSFUL FASHION BRAND FOR YOUR FUTURE, IN JUST 42 HOURS, THEN COME CHECK OUT THE FBB! THE FASHION BRAND BOOT CAMP. 2 time zones. Once a year. So don't miss out. CLICK HERE TO FIND OUT MORE: http://www.fashionserviceshongkong.com/training/bootcamp/
Learn how 24-year-old Jana Hofheimer landed the dream job, bringing collections straight from the runway to the consumer for fashion brand Moda Operandi. Still haven’t subscribed to Teen Vogue on YouTube? ►► http://bit.ly/tvyoutubesub ABOUT TEEN VOGUE Fashion, beauty tips, celebrity style, pop culture, videos, and more—everything you need to be ahead of the trends. Fashion starts here. Becoming a Brand Manager for Moda Operandi - Fashion at Work - Teen Vogue
Views: 30790 Teen Vogue
Oct. 26 (Bloomberg) -- This episode of Game Changers spotlights the career of fashion designer Ralph Lauren. Explore his meteoric rise, his personal and professional set-backs, as well as his successes as an ambassador for America. --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 811146 Bloomberg
Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
Views: 17747 Glion Institute Of Higher Education
Fashion Brand Retailing is an exciting day-release course, which allows you to sample university life at Glasgow Caledonian University, the leading Scottish provider of higher education in the field of fashion, marketing and retailing. As well as the chance to meet new people, you will register as a part-time student at the university, gaining a matriculation card and full access to the university’s facilities and support networks. The course was recently highlighted in HMIe’s Journey to Excellence project as being excellent in relation to its partnership working and fostering a climate of ambition and achievement. Find out what our students, graduates, lecturers and guest lecturers have to say about the programme in this video!
Views: 358 watchgcu
The Future of Business event series connects prospective MBA candidates with NYU Stern's faculty thought leaders, who share views on the future of a diverse set of industries.
Views: 60150 NYUSternMBAAdmission
Want me to help you start and grow you online fashion business? Go here - http://www.pmcgregor.com/fashion-breakthrough/ I recently spoke at Pure London showcasing the 6 steps to starting an online fashion business. I wanted to share the footage with you... This is a snapshot of a 2 day lecture I teach at the London College of Fashion. It was a proud moment to speak on stage at Pure London, just 7 years ago (when I first got started online) I attended Pure London as a trade show looking for brands to stock on my online retail store. To attend the next Pure London go here: http://www.purelondon.com/ Footage on behalf of Ascential Events. Apply for me to help you with your online fashion business (LIMITED SPACES) - http://www.pmcgregor.com/fashion-breakthrough/ For more videos on self improvement subscribe here: https://www.youtube.com/channel/UCXiZFpmQK4Fnx7n2Tvxp8VA Read my free magazine here: http://www.mensfashionmagazine.com/
Views: 97857 Styled
Find out more about the Luxury Brand Marketing Course at GCU London.
Views: 1207 watchgcu
If you’re just starting out your fashion brand or you have an amazing idea for a new store, you don’t need us to tell you how difficult it is to grow your brand. If someone asks you what the toughest part of your job is, you’d probably say it’s getting your brand in the heads of consumers, right? With so many large fashion brands and stores crowding up the market, how can you possibly get your name on the tip of their tongues? If you want to achieve this, then there’s one group of people that you need to focus most your marketing strategy on. And those are social media influencers. In this video, I talk about the fundamental key to growing your fashion brand on Instagram. For the full article, check out: https://www.spellbrand.com/use-instagram-influencers-grow-fashion-brand ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
Views: 573 The Brand Builder Show
Interested in starting a clothing brand but don’t want to spend thousands of dollars manufacturing your own designs? In this video we discuss how to design a line using fashion blanks. Subscribe to Bella + Canvas for more info: http://bit.ly/2t9Guo6 Get your FREE Blueprint 📲 and 10 Step Checklist to quickly start your clothing line: http://bit.ly/Clothing-Line-Blueprint ▸ Subscribe to the channel if you enjoyed this video 🔔 and hit the notification bell for updates. http://bit.ly/Subscribe-JohnxSantos ▸ Leave A Comment ✍🏽 down below with a topic I should cover on a future video in this series. ▸ Connect on Instagram ✉︎ https://www.instagram.com/johnxsantos/ Designing a line using fashion blanks will save you money, time and the future of your clothing brand. Take advantage of the latest fashion trends using apparel blanks, and use it to build your brands equity. It’s important to know your clothing brands target market so you as the creator can know what price point your brand should be at. Utilizing fashion garments will help you charge a higher price point, but only if your audience is open to paying what you are charging. Throughout this video we touch on these key points, and then show you how to utilize this information to start and grow your clothing line. Download your free Images from Bella Canvas to get your production costs: https://imagesbellacanvas.swivle.cloud/#/ Playlist with videos on starting a cut n sew line: https://www.youtube.com/playlist?list=PLbLugPSdpAWf4kDkh2CBf1dOvCd0mNrQK #startingaclothingline #startingaclothingbrand #fromthegroundupacademy #fashionline #apparelbrand #streetwear About This Video In this video we show you how to start a clothing brand using fashion blanks. Allowing you to focus on the designs of your brand, and not have to spend thousands on manufacturing your own products. We discuss clothing brands in the market and review some of their styles and show you how to source and create your own designs. Starting a clothing line and designing your own brand has never been easier with the use of wholesale apparel. Use this information to design your own fashion collection and launch your brand. LINKS TO BUSINESS RESOURCES AND INFO. **** RESOURCE LINKS******** ***Shopify- Website Platform, 14 Day Risk Free Trial http://bit.ly/Get-Shopify ***Bluehost- Web hosting package, 30 Day Money Back Guarantee http://www.bluehost.com/track/bluejay90 *** Design Package- Photoshop, Illustrator & More http://bit.ly/Creative-Cloud1 *** Social Pilot- Social Media Scheduler http://bit.ly/Try-Social-Pilot-Free Upload and print your designs with Printful: http://bit.ly/Try-Printful ***Fiverr- Create Logo Design and Graphics and Marketing Materials http://tracking.fiverr.com/SH1rz ****DesignCrowd- Work With Hundreds Of Thousands Of Designers To Create Your Next Project http://www.tkqlhce.com/click-8123096-12123856?sid=email *** Rocket Lawyer- Create Legal Contracts, Business Partnerships, LLC’s, Corporations and More http://bit.ly/RocketLaw-LLC *** Amazon- Recommended Startup Items https://www.amazon.com/shop/jaycashofficial *AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.
Views: 2752 John Santos
When Dolce and Gabbana released a racist Chinese ad, it was just the latest in a long line of marketing gone wrong when it comes to the fashion world. From LuluLemon saying their customers were too big for their products, to Topman describing their customers as football hooligans and criminals, it seems the fashion world is a leader in poor marketing. In this week's episode of Marketing on Tap, we look at how brands can completely miss the message when it comes to their buyers, and how they often make it worse when coming out with an apology. Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic. Prefer podcasts? Subscribe below: – Apple Podcasts: https://goo.gl/F7Tcfq – Google Podcasts: https://goo.gl/kV3zpY – Spotify: https://goo.gl/3osGCG – Stitcher: https://goo.gl/gEXL6v – Pocket Casts: https://pca.st/BuRy – Radio Public: https://goo.gl/KdjQ6L – Anchor: https://goo.gl/Fu1jZQ – Breaker: https://goo.gl/9cgqqw – CastBox: https://goo.gl/uawi1D – Overcast: https://goo.gl/nrKmLo #marketing #racism #branding
Views: 37 Marketing on Tap
Every fashion business needs a social media strategy, and Instagram is particularly important for our industry. But when you're starting a fashion brand, you may be wondering - what exactly should my Instagram strategy entail? The answer is different for everyone, however, there are key principles that ring true across the business. Tune in to find out what they are, then get to work to put them in action. Follow Us Here: Instagram: https://instagram.com/scalingretail Facebook: https://www.facebook.com/scalingretail Twitter: https://twitter.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 494 Scaling Retail
WATCH PART 1 - DON'T GET TAKEN ADVANTAGE OF BY BRANDS HERE: https://www.youtube.com/watch?v=tgb6v2PUYX0 in today's video i talk about what to write and how to reach out to brands and companies to get a sponsorship! this can apply to instagram, youtube, twitter, facebook, and even snapchat. there are some amazing agencies and comapny's out there who would love to work with you. i also go over what to write in your email, how to find and contact the perfect company for you, and what to do after you feature their product. JOIN MY PHOTOGRAPHY EDUCATION FB GROUP: https://www.facebook.com/groups/buildandbloomjessicawhitaker/ http://www.jessicawhitaker.co/ https://www.instagram.com/jessicawhitaker/ -------------------------------------------------------------------------------------------------------- SHOULD I HAVE TWO INSTAGRAM PROFILES? https://youtu.be/GacNvzTqjfE HOW TO PHOTOGRAPH BOYS https://www.youtube.com/watch?v=Hq6iIA3l_aw MY 6 FAVORITE FB PHOTOGRAPHY EDUCATION GROUPS: https://www.youtube.com/watch?v=Q1GBUn0TFAE HOW TO BUILD A PHOTOGRAPHY PORTFOLIO https://youtu.be/mPj2lMyfKXI HOW TO PRICE YOUR PHOTOGRAPHY WORK + WORKING FOR FREE? https://youtu.be/t2lt9QdQT5s WORKING WITH CLIENTS SENIOR PORTRAIT BEHIND THE SCENES https://youtu.be/F7PJOgh5zBM WHIMSICAL GARDEN PHOTOSHOOT BEHIND THE SCENES https://youtu.be/p-bpbWjcDMM BEST CAMERA + LENS FOR BEGINNER PHOTOGRAPHERS https://youtu.be/dkfuP8Bre5g IPHONE PHOTOGRAPHY LIFE HACKS https://www.youtube.com/watch?v=6d2jYU1qleU SECOND SHOOTERS IN WEDDING PHOTOGRAPHY https://youtu.be/l5SiPr0JblQ 7 WAYS TO MAKE MONEY IN PHOTOGRAPHY https://www.youtube.com/watch?v=puv_ZYg1aUc WHAT'S IN MY CAMERA BAG SUMMER 2016 https://youtu.be/iVS4Qd_4dq0 HOW I EDIT MY IPHONE PICTURES https://www.youtube.com/watch?v=2MoX1sdbCag BLOGGER PHOTOGRAPHY TIPS + TRICKS https://www.youtube.com/watch?v=PwlpjzrYc90 HOW TO FIND + CONTACT MODELS https://youtu.be/jO8um_Tr91M HOW TO PLAN YOUR FIRST PHOTO SHOOT http://bit.ly/29w6tip WHAT TO WEAR: WEDDING PHOTOGRAPHER http://bit.ly/29nup9v HOW TO PHOTOGRAPH MEN: JACK http://bit.ly/298zK2H MY FAVORITE CAMERA BAGS + BACKPACKS http://bit.ly/293CQ8H JUNE PHOTOGRAPHY Q&A http://bit.ly/1WYbW4C NATURAL LIGHT BEHIND THE SCENES PHOTOSHOOT http://bit.ly/1UQ0fqs WHAT TO WEAR IN PORTRAITS http://bit.ly/1UbdLaL HOW I EDIT MY PICTURES http://bit.ly/1Z92XeD WORKING WITH MALE MODELS http://bit.ly/1XVFr6v MAY PHOTOGRAPHY Q&A http://bit.ly/1XdZ7lb FASHION + PRODUCT PHOTOGRAPHY http://bit.ly/1scaO0D HOW TO SET UP A PHOTOSHOOT WORKING WITH VENDORS + MODELS http://bit.ly/1SJaqzb WEDDING PHOTOGRAPHY + BUSINESS Q&A W/ JENNY YARM http://bit.ly/23llomu 10 PORTRAIT PHOTOGRAPHY + NATURAL LIGHTING TIPS// http://bit.ly/1R1K2xm 50mm OUTDOOR PORTRAIT PHOTOGRAPHY PHOTOSHOOT// http://bit.ly/1QWmmh6 WHAT'S IN MY CAMERA BAG// http://bit.ly/1Vb1eWf --------------------------------------------------------------------------------------------------------- STALK OR TALK Instagram -- http://instagram.com/jessicawhitaker Twitter -- https://twitter.com/jessicaleigh206 Tumblr -- http://worldwarwhitaker.tumblr.com Pinterest -- http://www.pinterest.com/jessicawhitaker Snapchat -- jesswhitwells http://www.jessicawhitaker.co http://www.jessicawhitaker.co http://www.jessicawhitaker.co
Views: 227766 Jessica Whitaker
A film I directed for school, in which I helped a fashion student capture her brand's theme in a short marketing video. The fashion's themes were pink, active, sun, fun, beach, girly, summer, etc. Hope you like it + SUBSCRIBE! Edited by Eric Dang
Views: 54 Morgan Dawn
Online Marketing Manager - Luxury Fashion Brand - London Up to £35,000 This is your opportunity to manage all of the online marketing channels for a luxury fashion brand that are keen to expand their digital marketing team. If you're interested in this role then please send me a message through LinkedIn. http://www.linkedin.com/in/richardburridge
Views: 297 Richard Burridge
This project was to take a private label collection and turn it into a lifestyle brand through designing, re-branding and social media marketing.
Views: 73 Alex That