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Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Digital Marketing Strategy - 7 Ways to Build Your Digital Presence
 
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Want to build your digital presence? Here are 7 digital marketing tips you can use to grow your business online! Step 1: Develop a Conversion Based Website Don’t settle for terrible design. Your website is often a customer’s FIRST interaction with your business so make sure you're putting your best foot forward. https://www.marketing360.com/uxi-websites/ Step 2: Invest in SEO and PPC People buy from people they know when it’s convenient. If your site doesn't show up when they search, you're going to miss out on a lot of business. https://www.marketing360.com/seo-software-natural-listing-ads/ https://www.marketing360.com/ppc-software-top-placement-ads/ Step 3: Retargeting When people are looking to choose a brand, 97% of them research 3 to 5 brands online before picking one. Don't let them get away! https://www.marketing360.com/remarketing-software-retargeting-ads/ Step 4: Build Your Online Reputation If you don’t have positive ratings and comments, you are missing out on a huge competitive advantage. 87% of shoppers won’t consider buying from a site without reviews. Start the process at https://www.topratedlocal.com/ Step 5: Create Valuable Content, Specifically Videos! Once you’ve created your ideal sales pitch, implement it into a video and put that video in front of as many consumers as possible. You’ll get the same message across 24/7 and you can measure the effectiveness of the video through analytics. Step 6:Social Media 57% of consumers say social media influences their shopping habits. Capture even more digital real estate by creating a flourishing online community. https://www.marketing360.com/social-media-management/ Step 7: Stay Ahead Of The Competition - Use a CRM! A CRM, or customer relationship management tool, is exactly what its title suggests. It is software that organizes your clients and leads, as well as all the tasks, data, and record keeping associated with them. We recommend the SMB Marketing 360® CRM - https://www.marketing360.com/small-business-crm/ BONUS TIP: Stay educated Want to go deeper? Watch our webinar on bringing your business into the digital age where we unpack these tips and more! - http://m360.us/6d7a --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 5467 Marketing 360
How To Create A Digital Marketing Strategy In The Modern Landscape
 
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What to learn how to create a digital marketing strategy today? Well, it is different than it was years ago. https://ignitevisibility.com/internet-marketing/ Here are two great resources https://ignitevisibility.com/start-digital-marketing-strategy/ https://ignitevisibility.com/45-things-digital-marketing-agency/ In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey. At Ignite Visibility, we have a customer journey mapping service. You can learn more about it here https://www.youtube.com/watch?v=tGZryr0P5gA The customer journey is critical to understand when creating a digital marketing strategy. Watch video on how to create a digital marketing strategy now.
Views: 49877 IgniteVisibility
What is Marketing & Brand Strategy ? : Digital Marketing Trends
 
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What is branding? As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity. Then why do certain brands become great brands? Brands that: • connect, • resonate • and spread like wildfire... Social Media Branding Strategies Every Business Should Follow 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation. Build your own brand using these strategies 1. Choose The Right Networks It’s very tempting to jump on all social media platform but every social media channel is not the right one for you. Your job is to find the channel that align with your brand’s image. If you are a B2B business then channel like Tumblr is not for you. Tumblr’s primary demographic is teens and people in their early twenties. A better option would be LinkedIn since it’s a B2B network that attracts business owners. 2. Don’t Overlook Visual Branding If each of your profiles looks like they’re owned by a different company, it creates a disconnect for your users. You want your branding to be consistent across all channels. This will help people immediately recognize your company Choose a color palette Use the same logo/avatar Filter carefully Create templates 3. Provide valuable and shareable content Every single piece of content you share should support your brand image. Figure out which content is most likely to gain visibility on your social networks. Don’t be afraid to use visual content. Articles with images receive 94 percent more views. 4. Connect With Influencers A good way to achieve faster results and amplify your social media branding efforts is to build relationships with influencers. Influencer marketing allows you to piggyback off the audience that established people in your industry have already built tag : - branding strategies marketing, digital marketing strategy branding and marketing strategy marketing communication strategy premium brand marketing strategy brand development strategy brand building strategy corporate branding strategy branding a product branding your business branding strategies in marketing How to Develop Your Brand Strategy 5 Effective Brand Building Strategies to Attract Customers business - The Basics of Branding Digital Marketing Strategy
Views: 3816 Weekly Marketing Tips
A digital-strategy framework
 
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A new framework for making sense of digital disruption. Learn more: http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-economic-essentials-of-digital-strategy
Views: 94893 McKinsey & Company
5 steps to Digital Branding - CardoneZone
 
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Our offerings under Rule 506(c) are for accredited investors only. GENERALLY, NO SALE MAY BE MADE TO YOU IN THIS OFFERING IF THE AGGREGATE PURCHASE PRICE YOU PAY IS MORE THAN 10% OF THE GREATER OF YOUR ANNUAL INCOME OR NET WORTH. DIFFERENT RULES APPLY TO ACCREDITED INVESTORS AND NON-NATURAL PERSONS. BEFORE MAKING ANY REPRESENTATION THAT YOUR INVESTMENT DOES NOT EXCEED APPLICABLE THRESHOLDS, WE ENCOURAGE YOU TO REVIEW RULE 251(D)(2)(I)(C) OF REGULATION A. FOR GENERAL INFORMATION ON INVESTING, WE ENCOURAGE YOU TO REFER TO WWW.INVESTOR.GOV. Grant Cardone shares key tips to help businesses establish a presence on-line via, blogs, videos, podcasts and more. Grant begins the show sharing the following facts about digital media according to eMarketer: • Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults. • The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, compared to 4 hours and 31 minutes watching television. • Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%. • The most significant growth area is on mobile. • Multitasking helps to contribute to the increase in the overall time people spend with media each day, 11 hours and 49 minutes in Grant then explains that if you are a company advertising trying to gain attention you have to analyze what people are watching, where are they watching and how do you reach them. Where do you spend your money and when you do what do you spend it on. He offers the steps and thinking that he uses to best utilize digital media. Grant’s Digital Mix: 1) Write an article or blog on a chosen topic related to your industry. 2) Create a video discussing that topic for YouTube or Vimeo. 3) Host a Podcast or Radio/Web Stream discussing the topic. 4) Create a custom content e-mail and blast it to your network. 5) Repurpose & Repeat Everything we do here is to be multi-purposed Rules of the Game 1) Attention is the name of the game. 2) Obscurity cost money. 3) Be everywhere! 4) Drive interest and respond! GrantCardone.com http://www.grantcardone.com Our offerings under Rule 506(c) are for accredited investors only. FOR OUR CURRENT REGULATION A OFFERING, NO SALE MAY BE MADE TO YOU IN THIS OFFERING IF THE AGGREGATE PURCHASE PRICE YOU PAY IS MORE THAN 10% OF THE GREATER OF YOUR ANNUAL INCOME OR NET WORTH. DIFFERENT RULES APPLY TO ACCREDITED INVESTORS AND NON-NATURAL PERSONS. BEFORE MAKING ANY REPRESENTATION THAT YOUR INVESTMENT DOES NOT EXCEED APPLICABLE THRESHOLDS, WE ENCOURAGE YOU TO REVIEW RULE 251(D)(2)(I)(C) OF REGULATION A. FOR GENERAL INFORMATION ON INVESTING, WE ENCOURAGE YOU TO REFER TO WWW.INVESTOR.GOV. For our anticipated Regulation A offering, until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can by accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com
Views: 19339 Grant Cardone
7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018
 
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7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018 https://youtu.be/tckbTQEz9GM 7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018 Do you have a digital marketing strategy? Using digital marketing without a strategic approach is still commonplace. I'm sure many of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email or social media marketing. But I'm equally sure that many are missing opportunities for better targeting or optimisation or are suffering from the other challenges I've listed below. Perhaps the problems below are greatest for larger organisations who most urgently need governance. There's arguably less need for a strategy in a smaller company. If you don't have a strategy then here are the 7 steps which will help you create killer digital marketing strategy for your business. We would love to hear from you in the comments section below. WHO SHOULD LEARN DIGITAL MARKETING? The world is driven by the internet and it holds the key to your all unlimited problems. The internet today is like a magic wand that helps you to find the relevant information regarding any context just like that. Whenever you search any product on the internet, you find unlimited links stating the availability and information about the same. Due to the love for internet, Digital Marketing is becoming the thriving force to accommodate all the needs of digital advertisements and promotions. It is the hottest trend of today. Digital marketing is setting a benchmark in the marketing trends. Whether you are a marketer, businessman, students or housewife; engineer, marketer, college goer or mom, everyone should know and need to learn this revolutionary trend. Anyone can learn digital marketing. Let’s find out how is digital marketing a universal trend to learn and follow? ---------------------------------------------------------------------------------- Credits for the audio in the background of this podcast episode: JPB - High [NCS Release] https://youtu.be/Tv6WImqSuxA https://soundcloud.com/anis-jay https://www.facebook.com/jayprodbeatz https://twitter.com/gtaanis Music promoted by Audio Library https://youtu.be/R8ZRCXy5vhA Learn more: http://digiperform.com/ Are you a listener? Then tune in to our digital marketing podcast: http://digiperform.com/podcast Subscribe to our channel for latest news and trends in digital marketing daily: https://goo.gl/wHbWC4 7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018 https://youtu.be/tckbTQEz9GM
Prof G Micro Class: Brand Strategy
 
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Forget about traditional advertising. Here's where you should be investing. Episode 164
Views: 365288 L2inc
Building a Digital Brand Strategy for Cleveland
 
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Hue Jackson had a strategy for Cleveland. Hopefully your digital branding strategy for Cleveland is a little better! Cleveland Web Design Week continues with tips for building your digital branding strategy for The Land! https://freshsparks.com/digital-brand-strategy/
Views: 12 Company 119
3 Reasons Why You Should Stop Copying Your Competitor's Digital Marketing Strategy
 
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You have competitors who are larger than you, so shouldn't you just copy their digital marketing strategies if you want to succeed? NO! Hey everyone, I'm Neil Patel and today I'm going to share with you why you shouldn't copy your competitors business plan. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ #1: You don't always know what's happening with your competitor's business For example, just because they have a similar product to yours you don't necessarily know why people prefer their product over yours. Online marketing is really tricky this way. There could be something special about it, or they could have been in the marketplace so much longer that they build up so much brand credibility that they can get away with pretty much murder while you can't, right? #2: People make their changes based on opinions. You don't want to make changes based on opinions. You want to make changes based off of facts. A lot of times, your competitors are doing changes to their websites just because they feel like they want to do those changes. They have that gut feeling that this is going to work for them. Well, gut feelings don't necessarily create multiple million dollar companies or billion dollar organizations. Data does. You want to use data to make changes on your website. That's why I use CrazyEgg whenever I make changes on my website. I'm continually using it to run split tests. If I just copy someone it's not necessarily going to work for me. I got to run tests to see what works for my audience. #3: You're different than your competition. You need your own unique selling proposition especially with social media marketing. If someone's already bigger than you copying them won't make you bigger than them. You gotta be different, and by being different you need to create a unique selling proposition. So, for example, if they're a really big corporation, like I used to have a agency when I was younger and I used to compete with iProspect. iProspect would say, hey, we work with big brands like Coca-Cola and McDonald's. Well, you know, a lot of people would come to me and be like, Neil, why should we hire you instead of iProspect? It shows in their job posting that hey, you get to work on accounts like Coca-Cola and McDonald's. Well, on the flip side, if you work with me, you're ging to talk with me. You get that personalized experience, right? That was my unique selling proposition. I'd be like, "if you call me, you know I'm going to be picking up, and I'm going to be the one helping you". I'm going to be the one who's held responsible for your results, and they like that. I put myself in a different position than my competitors. Did I ever beat them in size? No, but by making myself different and standing out I was able to grow my business much faster.
Views: 6868 Neil Patel
What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 317395 Jared Foster
Brand Marketing Strategy:  Building and Optimizing your Brand
 
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" http://www.whitehat-seo.co.uk 0208 834 4795 Whitehat SEO Ltd London. A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795 or Visit: WhiteHat SEO Ltd 80A Uxbridge Road, Shepherds Bush London, Greater London W12 8LR United Kingdom 020 8834 4795 [email protected] http://www.whitehat-seo.co.uk https://plus.google.com/102630724594091825833/about"
Views: 22702 Clwyd Probert
ACTIVATOR | The Ultimate Blueprint For Your Digital Brand Strategy
 
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For More Info on the "ACTIVATOR" check out http://aaronpierson.com/activator/ Putting the finishing touches on my ACTIVATOR workbook and decided it was a must to have a promo video. So I had to reach out to my homie Aiden from Braeid Multimedia Productions for some killer motion graphics. I'm love collaborating with these guys. Check them out BRAEID Multimedia Production http://www.braeid.com
Views: 4780 Aaron Pierson
95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia
 
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This is the greatest marketing strategy for 2018 that I can give any of you... Focus heavily on being successful with social media marketing specifically with Instagram and Facebook. If you don't, your chances of success will be much slimmer than anyone that does. Really happy that I got to give this keynote at Business Squared in Brisbane, Australia! Let me know in the comments below what you thought was the most insight part! ;) Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 739606 GaryVee
Digital Branding: 3 “V’s” Strategy
 
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Make sure you are utilizing the three “V’s” strategy when branding yourself, your services, your products, and your business. Your VISION, your VISUALS, your VOICE. spencerehler.com
Views: 28 Spencer Ehler
Creating Brand Awareness - Strategy With Digital Media
 
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Contact Edwin at 714-300-9566 Creating Brand Awareness - Strategy With Digital Media Building a strong brand awareness strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures. A great brand awareness strategy requires a multi-faceted approach to improving brand engagement with past, current, and future customers. In a world where 70 percent of buying experiences are based on how the customer feels they are being treated, it is incredibly important that brands establish a loyal following of active customers. To make the most of branding efforts, marketers should focus their attention on the brand's identified target market. Through increased efforts marketers can increase brand-awareness to a larger, more qualified audience. Audiences can be found online via the brand website or through direct targeting on the right social media networks at the right time. Did you know that in 2014 92 percent of marketers agreed that social media was important for their business? However, only 72 percent of marketers use social media to develop loyal fans. Instead of sitting passively by while fans come to your brand's social media accounts, you will need to proactively search for your targeted (soon to be loyal) audience. In 2015 and beyond, success on social media networks will require marketers to take a proactive, rather than reactive, stance. Being proactive can help you to increase brand awareness in your audience and the ROI of your social media marketing. Creating Brand Awareness - Strategy With Digital Media Please Subscribe to my YouTube channel
Views: 176 Edwin Dearborn
Digital Marketing Strategy: How to Create a Comprehensive Internet Marketing Strategy For 2019
 
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If you're trying to figure out how to create a digital marketing strategy, then this is the video for you. Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: https://www.clickminded.com/growth-strategy/ Today, you’re going to learn that creating a comprehensive Internet marketing strategy that covers EVERY channel, is a lot easier than you think. There’s a whole bunch of reasons why you’d want to do this. Most importantly, if you’ve set massive goals for your business and you don’t really have a plan in place to hit those goals, this video is designed to get you there as quickly as possible. Whether you're looking for online marketing strategies for a small business, an agency or as an in-house marketer, growth through Internet marketing is likely on your list of priorities. The framework you’ll learn in this video will help you organize your digital strategy efforts on all channels (organic, paid advertising, email, offline, etc.) and for all the stages of your funnel (getting more traffic, acquiring new customers, boost your customer satisfaction, etc.) I’m going to walk you through the step by step process that you need to create a growth strategy from the ground up. Ready to go? Then watch today's video! Want more? Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: https://www.clickminded.com/growth-strategy/
Views: 4424 ClickMinded
How to Create the Optimal Content Marketing Strategy
 
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http://www.fanaticsmedia.com Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here's what you'll learn: 1. What Should People Know About Content Marketing Today? 2. Do You Have Any New Content Marketing Distribution Strategies that Can Be Deployed Broadly? 3. Do You Have a Marketing or Social Hack That Is Related to Content Marketing? One of the big reasons that many brands are suffering from “content shock” is that so much content today looks exactly the same. It seems to be a bit lazy and uninspired because of this. Through this realization, Mark found inspiration in an unlikely place; Taco Bell. The fast food chain only utilizes approximately 14 ingredients, yet every month the company comes out with a new concoction. The point made here is that marketers have many ingredients at their disposal, but are not using them in creative or innovative ways Read more: http://www.fanaticsmedia.com/how-to-beef-up-content-marketing-campaigns-in-2016/ -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 35815 Fanatics Media
How to Build a Digital Marketing Strategy
 
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Need to know where to start? Follow this 20 minute guide and learn how to begin a successful digital marketing strategy.
Views: 2857 Canary Labs, Inc.
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 327521 Marketing 360
Digital Branding and Strategy - Technocratiq Solutions
 
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Branding strategy - Website Design - Digital marketing - Marketing Analytics Increase your Brand & Online Presence with us We Infuse Optimization & Branding We deliver highly customized & integrated solutions
Digital Marketing Differentiation Strategy  - Starwood Hotels & Resorts
 
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http://www.digitalmarket.asia Starwood Hotels & Resorts APAC Digital Director Janice Chan talks us through how she uses digital, and especially mobile, to deliver differentiated brand experiences for her nine luxury hotel marques
Views: 22287 DigitalMarketAsia
Hotel Marketing - How to create a Digital Marketing Strategy in the Travel Industry
 
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The first part of an insightful Hotel Marketing video Series, analysing how to create a Digital Marketing Strategy in the Travel Industry. In this first part we are looking at creating a Marketing Strategy direction, strengthening the Hotel Brand Reputation online and picking the right Social Channels to build engagement on and communicate with travellers. This video series comes also as a preview to my upcoming book on Hotel Marketing and how to use Digital Marketing for turning your resort into a hot tourist attraction. My new #1 Bestselling Book: "The Tourist Magnet Formula" Digital Marketing book for the Hospitality industry: Link: http://geni.us/TouristMagnetFormula My Filming Equipment: Camera: http://geni.us/NikonCamera Lights: http://geni.us/Staticlights Microphone: http://geni.us/boyamic Instagram marketing Video (Part 1) https://www.youtube.com/watch?v=c_bo1JqAbGs&t=14s How To Set Up a Successful Youtube Channel: https://www.youtube.com/watch?v=3LFHEu6LQYg&t=1s How to create a Digital Marketing Plan: https://www.youtube.com/watch?v=MWjnkC1gyys&t=1s Omnichannel Marketing: https://www.youtube.com/watch?v=Ep8r7bsY6Cs&t=8s Enjoy, and leave in the comments below your thoughts, suggestions and insights you have discovered through your experience as well! Also, if you have subjects on what would you like to find out more details on in the upcoming videos, I'd be happy to hear from you :) The upcoming videos will also cover: Social Media Social Media Marketing Instagram Marketing Facebook Marketing Youtube Marketing Video Marketing Influencer Marketing Viral Marketing Direct Response Marketing Omnichannel Marketing / Multi channel Marketing Email Marketing Marketing in the Luxury Goods industry Music Marketing Arts Marketing Entrepreneurship Student Entrepreneurship Entrepreneur LIfestyle Digital Currencies Crypto Currencies Business Innovation Business Strategy Business Start-up
Views: 1550 Andrei Tiu
Pre launch Marketing Campaign & Sales Funnel Strategy by Sujan Patel
 
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Sujan Patel gave us a hands-on workshop on how to create a Sales Funnel Strategy and run a successful Pre-Launch Marketing Campaign. Follow this strategy to increase the benefits of your Pre-Launch Marketing Campaign and find out how to create a Sales Funnel Strategy that works best for you. Sujan, is the Founder of Webprofits, a growth marketing agency & managing partner at Ramp Ventures, SaaS tool for sales and marketers, and a renowned expert in Pre-Launch Marketing & Sales Funnel Strategy creation. This talk was given during Amsterdam’s Growth Marketing Conference at Growth Tribe. You'll learn how to identify your channels of growth, understand your sales funnel, focus on the parts of your sales funnel that drive growth and also learn to identify the weaknesses within your sales funnel. This talk centres around, launch marketing, pre-launch marketing, sales funnel strategy, stages and sales funnel marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies. Sujan is a leading expert in digital marketing. He is a hard working & high energy individual fueled by his passion to help people and solve problems. Between his consulting practice and his software companies, Sujan’s goal is to help entrepreneurs and marketers scale their businesses. Sujan is an avid writer and to publications such as Forbes, WSJ, Inc and Entrepreneur Magazine. In his 13 years in digital marketing Sujan has helped companies like Salesforce, TurboTax, Sony, Mint, and hundreds of others acquire more customers, build brand awareness, and grow their businesses. You'll learn how to get your first 1000 customers with no marketing budget. He'll cover pre-launch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies. Topics discussed include: content marketing tips & tactics funnel marketing bullseye framework influencer marketing community management cold email campaigns a/b tests launch marketing tips nps survey secondary SEO ------------------------------------------------------------- Speaker links: Twitter: https://twitter.com/sujanpatel LinkedIn: https://www.linkedin.com/in/sujanpatel/ ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/F2CsNSuxGo8 -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 16641 Growth Tribe
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 115888 Brian G Johnson TV
Brandman Sean Talks 2018 Social Media Marketing Strategy, Producer & Artist Branding + More
 
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BrandMan Sean interview on the producergrind podcast. Social Media/Instagram marketing strategy expert Brandman Sean Taylor came on the producergrind podcast to give advice on producer & artist branding strategies and how you can use influencer marketing to build your clout online and promote your brand, album, single etc. We talked about some 2018 Gary Vee social media marketing strategy and how Brandman started his plan with consistency being most important. Brandman Sean Taylor also gets into talking about his unique music festival in Atlanta GA called Adventure Fest ATL and the digital marketing tips he executed to make that a success. Producergrind Merch: https://merch.producergrind.com/ Sound Kits: https://producergrind.com/shop/ 2:08 How to build your brand 3:02 Producers should be doing remixes and vlogs about producer tips 4:06 How Brandman Sean developed his expertise 5:11 Admitting what you don't know and the importance of doing research 6:43 How he started doing his video series the goals he set ahead of time 11:58 Planning with the end in mind/reverse engineering your success 12:40 Advice from Tom Bilyeu 16:40 How to get creative marketing with out breaking the bank 19:41 Being strategic with your marketing; choosing the right outlets 20:04 Paying influencers to post the wrong content 20:59 Have a set goal for every piece of content 22:01 Do's and don'ts of paying influencers 25:11 How to make an everyday living from your music vs being a star 27:35 Don't scale too fast 30:25 How to build your production business 31:31 Being a curator of content on your channel 32:29 Setting attainable gaols 33:11 Being your own business model before a major check 33:45 Knowing the business side of music 34:45 Brandman's streams of income 35:29 Adventure ATL Fest 2018 43:05 Brandman structuring the business he's built in 2018 47:56 Loving your Mondays 48:49 Being involved with a group in college 50:25 Where to find Brandman Sean on social media 50:54 The Umm Factor Listen to this Podcast on iTunes: https://itunes.apple.com/us/podcast/producergrind-podcast/id1198178787?mt=2 Hosted By @ceodylan @theletterlbeats @producergrind Special Guest @brandmansean Directed by @cookitupkayo #ProducergrindPodcast
Views: 2807 Producergrind 2.0
6 Essential Elements for a Successful Digital Marketing Strategy
 
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WSI Digital Marketing Video Series - In today’s crowded digital marketplace, it’s becoming harder than ever to stand out amongst the sea of competitors – and with so many online advertising options, what is the best use of your marketing budget? The key is to develop a customer focused digital marketing strategy. Here are 6 essential elements of a digital marketing plan which will help you stand out from the crowd.
Views: 17002 WSIWorld
What Is Your Organization's Digital Brand Strategy Webinar
 
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Webinar with Jeremy Darlow, Senior Brand and Digital Marketing Manager at Adidas
How to Create a Digital Marketing Strategy - A Silverstone Case Study
 
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Presentation at On The Edge Reading, 24th September 2014. How Silverstone’s New Digital Approach Gained Them Pole Position with Sibbs Singh and Hannah Bodley, Marketing Director, Silverstone Circuits - Unlocking the data to understand customer behaviour patterns - How to recognise, and better serve, your customer - Why a "mobile first” strategy was crucial fro Silverstone - Their focus on integration, responsivity and commitment to a data driven approach - What’s next for Silverstone’s customer-centric approach
Views: 7025 ukmarketingnet
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 358472 ThoughtCatalyst
B2B Marketing Strategy: How To Get More Leads For B2B Businesses
 
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We all know the importance of B2B lead generation when it comes to helping your sales team reach their sales quota. It’s a simple situation that many B2B marketers and sales professional have had heated debates and fights over: No leads. No sales. No sales. No business. And if the leads aren’t great… That's on the marketer. But here's the thing: It doesn’t have to be this way! In this video, I break down 9 different tactics that B2B marketers can embrace to increase the volume of leads while ensuring that they're high quality leads. In this video, I’m going to show you how to attract quality leads, build trust with them online and ensure that your B2B brand (whether service or product) can have a solid pipeline that you’ll never lose sleep over because you’re wondering if sales is going to try and fight you during the next company meeting. These are some of the best ways B2B brands can generate leads and a sure-fire way to ensure that at the end of the quarter both marketing and sales teams are poppin’ a bottle of Dom Perignon together. One of the first things any great B2B marketer does before implementing a B2B marketing plan is identify their target audience and learn everything they can about them. Identifying a B2B target audience is a bit more difficult than it is in B2C situations because there's so many people that influence the decision in B2B. You see, when it comes to B2C, the purchase decision making process is typically much faster and comes down to one person making the call. Because of this, you can understand the individual pain points that this person has and focus solely on those. For most B2B purchases, we’re not talking about a $20 t-shirt or $6 phone case (unless it’s a bulk purchase). Most of the transactions that happen in B2B have a bigger average cart size and could be considered major purchases.In many cases, these purchases require a buy-in from multiple levels within an organization. It’s not just the senior marketer that approves your project, it’s procurement, the VP of digital and the CTO who all have an influence on that transaction. So figuring out EXACTLY who your audience is KEY! You see, instead of just targeting Aaliyah, the CEO of that Fintech company you’d love to work with, you’re also going to be targeting the CMO Erin, CFO James, CTO Alicia and the Sr. Marketer Josh that you used to work with at your old company. And the way you reach James might be different from the way you reach Erin or Josh. That’s why it’s so important to keep track of the various touchpoints, how they’re happening, and use that data to better understand what type of content they want, how they want to receive it, and whether or not they’re warmed up enough to go in for your pitch. That’s the role of internal data. And it’s internal data that will help you better understand exactly who you should be talking to in the first place. As a starting point, you should look at who your best customers are: Which customers see the most value in your product or service? Which customers have you given the most value to? What content does your audience consume online? Which customers does your team love serving? Which customers give you the most love? All of these answers should assist in helping you figure out EXACTLY how to use the different strategies and tactics I break down in this video. ========= Full Blog Post here: https://rosssimmonds.com/b2b-leads/ ========= Connect with me on these various channels: Twitter ➜ https://twitter.com/thecoolestcool Instagram ➜ https://www.instagram.com/thecoolestcool ===== Great Slack Channels: https://slacklist.info Great Medium Publications: https://toppub.xyz
Views: 7366 Ross Simmonds
PR Smith on Creating the Perfect Digital Marketing Plan
 
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Consultant, Author & Founder of SOSTAC ® Plans, PR Smith talks at this years Digital Journeys on how to create the perfect digital marketing plan. For more information visit our site dependant on where in the world you are. UK: http://jfi.sh/2cTvEf2 US: http://jfi.sh/2dcR76u South Africa: http://jfi.sh/2cnSh9k
Views: 9174 Jellyfish Agency
DON’T Use Paid Ads My #1 Organic Marketing Strategy | Neil Patel
 
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In this video I’m going to share with you my #1 organic marketing strategy. If you use this strategy, you won’t need paid ads. Google generates over a 100 billion dollars through paid advertising per year. Facebook generates over 40 billion a year in revenue through paid advertising. Today I’m going to share with you my number 1 organic hack - don’t use paid advertising, check out this organic marketing hack instead. __________________________________________ RESOURCES & LINKS: “How Digital Marketing Will Change in 2019” (video): https://youtu.be/b-gwbVJqi9Y “SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019” (video): https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s “The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video): https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s “How I Generated 37,391 Impressions on 1 Blog Post” (video): https://youtu.be/QJUIk3qhQ-w Read more Organic Marketing Strategy tips on my blog: https://neilpatel.com/blog Neil Patel Digital: https://neilpateldigital.com/ Google Search Console: https://search.google.com/search-console/about Ubersuggest: https://neilpatel.com/ubersuggest/ “Digital Marketing Made Simple: A Step-by-Step Guide” (blog): https://neilpatel.com/what-is-digital-marketing/ ____________________________________________ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog You got a website, you got a blog, you're writing content, you're already ranking for something other than your brand name. If you don't know what you rank for, go log into Google search console. Go into Google search console, it'll show you all the terms that you're ranking for. Look for the most popular terms. Now that you've seen the terms that you're ranking for, look to see what page it's going to. Now that you know what page it's going to, we're like alright, this page is generating all these visitors from this one keyword. Let's say you rank for the term digital marketing like I do. You wanna take that phrase, head over to Ubersuggest, put that keyword into Ubersuggest. Ubersuggest will show you all the long tail variations of that keyword. These long tail variations are other variations of it, like digital marketing jobs, digital marketing consultant. Whatever they may be, but they're longer tail phrases of the head term, digital marketing. You wanna take those terms, like digital marketing jobs, digital marketing tips, and see which ones are relevant to the article or the page that's already ranking. Then, you wanna go to that page, and let's say for me it's digital marketing, and you wanna end up rewriting the content to be more detailed to include the long tail phrases that you haven't already included. What you'll find is, Ubersuggest shows you the most popular terms that are related to the head term, they're just longer variations. And it even lists them out in order based on popularity. If you take a minute, integrate them into your content, you'll find that within 30 to 60 days at the latest, you'll also start ranking for all those long tail phrases. Now, the trick with this isn't to just take those words like digital marketing tips and just shoving them in your content everywhere. Because if you spam, it creates a terrible experience and people are gonna bounce back. Instead, you need to adjust your content. So, my digital marketing guide got ranks for digital marketing, is roughly or around 10,000 words. Cause I kept going in, taking all these keywords and adjusting that content, so now it'll just be around digital marketing. But also all the other long tail variations that are around those phrases like digital marketing tips, digital marketing consultant. Now that you've adjusted your content, make sure you take some of the most popular long tail phrases, and put them in your title tag and meta description. When you do Google search, the title is a title tag, that sentence description under that is a meta description. By including those keywords, or some of them, within your title tag and meta description, you'll also find that is easier and faster to rank for them. Now, the last thing I want you to do is, when you're updating your article, feel free to link out to other sites to site your sources or that could be relevant and benefit your audience. Because when you're linking out to other people, it makes them flattered and happy. And if it's good for your audience, it also makes their life better as well. #NeilPatel #SEO #OrganicTraffic
Views: 62229 Neil Patel
How the 6-Circle Digital Marketing Strategy Help Hotels Manage and Grow Revenues?
 
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A 6-circle Digital Marketing Strategy is laid out and well explained by Avijit Arya helping marketers to expand their business and better their ROI. Find Avi Arya here: Website: http://www.avijitarya.com LinkedIn: https://in.linkedin.com/in/avijitarya Twitter: https://twitter.com/avijitarya Facebook: https://www.facebook.com/AskAviArya
Views: 5893 Avi Arya
Digital Marketing and Branding Strategy
 
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Enhance your Online brand strategy with our hub page. Utilize our hub pages as a kind of perspective to get up-to-speed on all the fundamental advanced digital marketing methods. http://www.ethonindia.com/digital-marketing-in-pune.html
Views: 647 Ethon India
7 Reasons to Start Using Social Media in your Digital Marketing Strategy
 
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Social media has changed the world of marketing and if you are not utilizing it for your business then you are missing out on a great resource to generate leads, tell your brand's story and reach hundreds of thousands of customers around the world. **7 Important Reasons to Start Using Social Media in your Business** 1. Showcase your brand 2. Develop a Loyal Community 3. Improve Customer Service 4. Increase Digital Exposure 5. Boost Traffic and SEO Rating 6.Expand Sales & Audience 7. Cut Marketing Costs Vendcentral is a Full Service Marketing Agency for Full Service Vending Visit vendcentral.com to learn more
Views: 6651 VendCentralTV
Chief Marketing Officers talk Digital Marketing Strategy and Tactics CxOTalk #332
 
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Although marketing theory is useful, the real comes in marketing tactics and execution. We talk with two seasoned CMOs to learn digital marketing strategy and tactics that deliver results, build your brand, and help you stand out from the crowd. Watch more videos and see the complete transcript: https://www.cxotalk.com/episode/cmo-playbook-marketing-strategies-tactics Tim Matthews is Chief Marketing Officer for Exabeam, the Smarter SIEM company. With a focus on the security market, he has over 20 years of experience building and running software marketing teams. Prior to Exabeam, he was Vice President of Marketing at Imperva, where he led worldwide marketing. Tim also ran the marketing organization for Incapsula (acquired by Imperva) where he drove the growth of the SaaS security service before being promoted to lead marketing for the entire company. Prior to Incapsula, Tim ran worldwide product marketing for Symantec’s enterprise security product portfolio. Tim was also head of marketing and product marketing at PGP Corporation (acquired by Symantec). He began his career in the security market at RSA Data Security, which was acquired by Security Dynamics and subsequently renamed RSA Security. Tim has a BS in Computer Science from Union College in Schenectady, NY. He is also the author of The Professional Marketer. Mark Herring is Chief Marketing Officer at InfluxData. He is a well-rounded silicon-valley executive with proven experience in taking complex technology and making it understandable to the broader audience. He has a deep passion for marketing starting with the developer all the way up to the CIO. Before InfluxData, Mark was VP of corporate and developer marketing at Hortonworks. Previously, Mark has held senior management positions at Software AG, Sun Microsystems, Forte Software, and Oracle. Mark holds a B.S. Degree from the University of Witwatersrand, South Africa.
Views: 545 CXOTALK
Digital Marketing and Web Strategy in Pharma - Case Study (GSK)
 
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Digital marketing and web strategy in pharma. Highlights from our case study of GSK's Flonase Rx to OTC marketing initiatives. Adjusted search density on Google - 0:32 Timeline: Allegies, Claritin, Flonase, Flonase Contest - 1:14 background & milestones - 1:46 Estimated monthly AdWords budget & spend - 2:44 Instagram influencer marketing (contests) - 3:08 Great American Road Trip (sweepstakes) - 5:09 Most successful social posts - 5:55 Google AdWords keywords & history - 6:02 Flonase display ad examples - 7:07 Full post: https://pharmadigitalmarketing.com/digital-marketing-web-strategy-pharma/ Site: https://pharmadigitalmarketing.com
#MarketingTips: Innovative Marketing Ideas
 
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Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 195075 Positive Revolution
Marketing Minute 108: "What's More Important than Marketing Analytics?" (Digital Marketing Strategy)
 
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There’s something more important than marketing analytics: consistent and useful marketing analytics! In a recent article (it’s linked below), data strategist Andreas Franson discussed the problems that organizations face when there’s a lack of consistency across management teams with respect to the key performance indicators that each team is using to determine success and to make forecasts. The sales team talks about a particular conversion rate; marketing touts some cool brand awareness number; operations says that client engagement for a key service is high; and the CEO is completely confused as to whether all of this really adds up to success. So what can you recommend for your organization? Franson tells us to first, develop high-level KPIs that are relevant and useful for determining success and making key decisions. Then, work back toward the data to figure out what needs to be collected, analyzed, and presented to help everyone at all levels to perform better. Finally, be open to revisions and improve the analytics stream. To win at marketing analytics, you need high-level KPIs, relevant data to feed those KPIs, and the willingness to make tough decisions based on your analytical insights. **To read Andreas Franson’s article, “In the absence of Data Strategy, Part 1: Meeting with the Management Team,” click here: http://bit.ly/Franson_KPI **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki ***
Views: 11389 Anthony Miyazaki
Marketing Masterclass - Demistifying Digital Brand Strategy with Carole Kimutai
 
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June, we are privileged to host Ms. Carole Kimutai. Carole is a Partner in the Digital Division at Brand Integrated Consulting, a strategic brand and business advisory firm with footprints across Africa. She is also the Project Coordinator of the Kenya Business Guide (KBG), an online guide that provides resources needed for setting up a business in Kenya.
Marketing Minute 067: “Why All Search Marketing Matters” (Digital Marketing Strategy)
 
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“It’s better to pay premium prices to reach a true potential customer, than to pay pennies to reach people who will never buy from you.” You’ve heard the terms: Search Engine Optimization, Content Marketing, Inbound Marketing, Search Engine Marketing, Content Optimization. They’re all part of the same mid-level goal, and that is to get people to visit your content, whether it’s located on your website or your YouTube channel or your social media accounts. But the best-kept secret to search marketing is that you do not simply want more visits, more views, more clicks, etc. And the reason is because people search because they want something and if they are somehow persuaded or lured to your content, but your content won’t satisfy their reason for searching, you’ve wasted your search marketing dollars on the wrong person. The secret to profitable search marketing is to attract the type of person who is very likely to be satisfied by the content you provide, particularly if that satisfaction will lead to end-goals that create revenue for your organization. You know, like they’ll buy your products by paying money! In the long-run, it’s better to pay premium prices to reach a true potential customer, than to pay pennies to reach people who will never buy from you. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 14672 Anthony Miyazaki
Influencer Marketing Strategy To Boost ROI | Digital Marketing Tutorial For Beginners | Simplilearn
 
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As traditional marketing methods begin to fade away, influencer marketing has emerged as an effective means to attract and convert digital customers. Influencers act as figureheads for your brand and can help you generate more leads, win more customers, and boost retention. Join Matt Bailey, best-selling author and digital marketing expert, as he discusses the steps involved in implementing an effective influencer marketing strategy for your organization. In this webinar you’ll learn: 1. How to identify your ideal target influencers 2. How to build relationships with influencers 3. How to launch influencer-driven content 4. How to use key influencer marketing tools, such as Topfluence and Upfluence 5. How to create useful content that aren't ads Subscribe to Simplilearn channel for more Social Media Marketing Tutorials - https://www.youtube.com/user/Simplilearn?sub_confirmation=1 For More Digital Marketing Tutorial videos, check our Digital Marketing tutorial for beginners playlist: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI Digital Marketing Articles: https://www.simplilearn.com/resources/digital-marketing?utm_campaign=Influencer-marketing-Webinar-Arm5JylgmfQ&utm_medium=Tutorials&utm_source=youtube To Gain in-depth knowledge of Content marketing and other Digital Marketing concepts, check out Advanced Web Analytics Course: https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=Influencer-marketing-Webinar-Arm5JylgmfQ&utm_medium=Tutorials&utm_source=youtube - - - - - - - - - - - - - - What are the Digital Marketing Certified Associate Course objectives? Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. The Digital Marketing course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing. Digital Marketing Certified Associate (DMCA) is a course designed by the industry experts to help you get a complete 360-degree knowledge in the digital marketing domain. This course not only ensures that the learners become complete digital marketer but also makes sure that they are industry ready and well-qualified for their next big career move. After taking this course, the learners will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable them to launch and execute their own Digital Marketing campaigns. This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing 4. Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter 5. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications What are the projects and tools included in this Digital Marketing course? Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance. Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website. Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement. Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel. - - - - - - - - - - - - - - For more updates on courses and tips follow us on: - Facebook: https://www.facebook.com/Simplilearn - Twitter: https://twitter.com/simplilearn - LinkedIn: https://www.linkedin.com/company/simplilearn/ - Website: https://www.simplilearn.com Get the Android app: http://bit.ly/1WlVo4u Get the iOS app: http://apple.co/1HIO5J0
Views: 666 Simplilearn
Branding Agency, Brand Strategy, Digital Agency, Digital Marketing Services, Nexelt Agency
 
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Nexelt is one of the known Digital Branding Agency based in India. We offers solutions like Branding Strategy Development, Brand Development, Advertising Agency Services, Social Media Marketing Agency & More. Not only these we are also providing complete Brand Development Solutions & Services like : -- Logo Conceptualization and Graphics Designing -- Logo Re-Designing -- Re-Branding and Re-positing of existing brand -- Website Design and Development -- Mobile Application Development -- eCommerce Solutions -- SEO - Search Engine Optimization -- SEM - Search Engine Marketing Services e.g. Google Ads, Yahoo, Bing Ads -- Digital Marketing Services -- Social Media Services -- YouTube Channel Management Services and much more. For More details and portfolio visit our website http://nexelt.com Our Our YouTube Channel is : https://www.youtube.com/c/nexelt Facebook Page https://www.facebook.com/Nexelt Our Instagram Profile is https://www.instagram.com/nexelt https://www.pinterest.com/nexelt/ Our Twitter Handle is https://twitter.com/nexeltdigital
Views: 35 Nexelt
Best Digital Marketing PowerPoint (PPT) Templates and Infographics - Strategy and Plan
 
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Download Here: https://www.slidesalad.com/product/best-digital-marketing-powerpoint-templates/ Best Digital Marketing PowerPoint (PPT) Template and Infographics If you looking for a great and comprehensive PowerPoint template to make your digital marketing plan and strategy presentation, then this professional set is your perfect choice. It has all the unique slide designs you need to showcase your marketing strategy and highlight your data with compelling infographics. This strategic marketing PPT template comes with tons of colorful vector infographics and marketing diagrams to make your marketing ideas stand out. It has all slides that designed with content ready for numerous presentation needs, like Content marketing, Email marketing, social media marketing, SEO, inbound and outbound marketing. ---------------------------------------- Key Features: – 220 Unique & Creative slides – 2 Aspect Ratio (4:3 & 16:9) – Fully and Easily editable content – 125+ Stunning Premade Theme colors. – 5500+ Vector Icons! easily change size & color – Fully Animated – Unlimited Themes Color – One click to change all colors to fully fit your brand’s color – 100% Vector Objects & Icons – Free Fonts and Icons ---------------------------------------- This Digital Marketing PPT Theme packed with 220 easily editable slide designs, graphics and modern elements, more than 125 multiple colors schemes, over 5500 free vector icons, and more. In addition, it is fully-animated and super easy to edit and customize. Download it now! And turn your data into a beautiful online marketing presentation fast and easy. ---------------------------------------- Few PPT examples of the digital marketing templates content: – Marketing Goals / Objectives – Understanding the Buyer – Buyer’s Journey – Understanding Customer Needs – The AIDA Funnel – Sales Funnel – Buyer Persona Building Blocks – Customer Persona Wheel Parameters – Buyer Persona Profile Templates – Inbound Marketing – Search Engine Optimization – On-Page SEO Effective Keys – SEO Methodology – SEO Strategy – SEO Life Cycle – SEO Process – Social Media Marketing – Stages of A Successful Social Cycle – Social Listening – Strategic Feedback Loop – Social Customer Service Plan – Social Influencing – Goals for Social Influencing – Social Networking – Social Selling – Social Media Marketing Strategy – Facebook Demographics and Stats – Instagram Demographics and Stats – Twitter Demographics and Stats – LinkedIn Demographics and Stats – Pinterest Demographics and Stats – Snapchat Demographics and Stats – Content Marketing – Content Marketing Lifecycle – Content Marketing Strategy Plan – Content Marketing Pyramid – Content Mix and Schedule – Content Map Template – Content Marketing Plan – Benchmark the Competition – SWOT Analysis – Content Marketing Channels and Tactics – Email Marketing – Role of Email Marketing – Customer Value Journey – Transactional Emails – Relational Emails – Promotional Emails – Understanding Email Timing – Email Automation Triggers – The Phases of Email Marketing – Direct Response Advertising – Paid Search Advertising – Paid Search Advertising (PPC) – Paid Search Marketing – Keyword Optimization Plan – Paid Search Marketing Process – Pay Per Click Process & Strategy – The Rules of Ad Ranking in Paid Search – Display Advertising – Remarketing – Remarketing Benefits – How Remarketing Works – Different Types of Remarketing – How to Build A Successful Campaign? – Affiliate Marketing – How Affiliate Marketing Works – Affiliate Marketing Process – Affiliate Marketing Strategies – Digital Marketing Rollout – Marketing Channel Roll Out – Traffic & Sales Projections by Channel
Views: 371 SlideSalad
Digital Marketing Strategies - Think Big: Video Marketing Campaign
 
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produced by Pennylane Visuals https://plvisuals.com/think-big-video-marketing-campaign/ All too often we encounter businesses and non-profits that make the same mistake. They make a single marketing video to promote their product, service or brand for the entire year. This may be better than no video marketing, but it will have a short life cycle. The key to marketing is consistency. Start thinking of a campaign of videos time-released over the course of the entire year. Budgeting Your Campaign What messages do you want to tell your audience this year? What stories would you like to share? You can start off by figuring out your annual budget for video marketing and explore what is possible. It could be a bunch of simple videos, a few highly produced videos with basic videos in-between, etc. Are you looking to limit your budget or testing the waters to see what’s working? I would suggest starting with many simple videos so you can get more traction through out the year. I understand if you need to get that first "About Us" video on your home page. If so, start with that and create a goal to build your campaign after. As you find whats working best you’ll begin to see the return on investment building through the year. You'll discover what's working and what's not working as well. Then you decide how to grow the next year. The main idea is to follow a successful video marketing strategy that you can scale every year. The more you invest, the more business will grow. Limit Your Lengths Limit your lengths of each video. 30 second videos with a single message can be powerful. 60 second videos are great. Even 2 minute videos can deliver phenomenal response. Once you venture into the 3+ minute land, you start to play with fire. The secret is to make sure longer videos are produced better with engaging stories. Here is an interesting article from ReelSEO about how length does matter. At Pennylane, we see the same mistake all the time. Companies try to squeeze too much information into one video. By spreading your messages out over multiple videos: You create a bigger impact for each individual video You help the customer focus You have a better retention rate on videos which help your SEO You're adding easily to your annual campaign Simplify each videos message and think of your master plan for the year, not for the one video.
Views: 5017 Pennylane Marketing
Nupur Sharma, Head Marketing - Brand Strategy, Advertising & Digital, Cisco Systems
 
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Nupur Sharma on the future of technology and Digital Marketing.
Views: 302 Paul Writer