Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Views: 133937 D&AD - Creative Advertising, Design and Digital
Want to build your digital presence? Here are 7 digital marketing tips you can use to grow your business online! Step 1: Develop a Conversion Based Website Don’t settle for terrible design. Your website is often a customer’s FIRST interaction with your business so make sure you're putting your best foot forward. https://www.marketing360.com/uxi-websites/ Step 2: Invest in SEO and PPC People buy from people they know when it’s convenient. If your site doesn't show up when they search, you're going to miss out on a lot of business. https://www.marketing360.com/seo-software-natural-listing-ads/ https://www.marketing360.com/ppc-software-top-placement-ads/ Step 3: Retargeting When people are looking to choose a brand, 97% of them research 3 to 5 brands online before picking one. Don't let them get away! https://www.marketing360.com/remarketing-software-retargeting-ads/ Step 4: Build Your Online Reputation If you don’t have positive ratings and comments, you are missing out on a huge competitive advantage. 87% of shoppers won’t consider buying from a site without reviews. Start the process at https://www.topratedlocal.com/ Step 5: Create Valuable Content, Specifically Videos! Once you’ve created your ideal sales pitch, implement it into a video and put that video in front of as many consumers as possible. You’ll get the same message across 24/7 and you can measure the effectiveness of the video through analytics. Step 6:Social Media 57% of consumers say social media influences their shopping habits. Capture even more digital real estate by creating a flourishing online community. https://www.marketing360.com/social-media-management/ Step 7: Stay Ahead Of The Competition - Use a CRM! A CRM, or customer relationship management tool, is exactly what its title suggests. It is software that organizes your clients and leads, as well as all the tasks, data, and record keeping associated with them. We recommend the SMB Marketing 360® CRM - https://www.marketing360.com/small-business-crm/ BONUS TIP: Stay educated Want to go deeper? Watch our webinar on bringing your business into the digital age where we unpack these tips and more! - http://m360.us/6d7a --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 3861 Marketing 360
What to learn how to create a digital marketing strategy today? Well, it is different than it was years ago. https://ignitevisibility.com/internet-marketing/ Here are two great resources https://ignitevisibility.com/start-digital-marketing-strategy/ https://ignitevisibility.com/45-things-digital-marketing-agency/ In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey. At Ignite Visibility, we have a customer journey mapping service. You can learn more about it here https://www.youtube.com/watch?v=tGZryr0P5gA The customer journey is critical to understand when creating a digital marketing strategy. Watch video on how to create a digital marketing strategy now.
Views: 45166 IgniteVisibility
What is branding? As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity. Then why do certain brands become great brands? Brands that: • connect, • resonate • and spread like wildfire... Social Media Branding Strategies Every Business Should Follow 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation. Build your own brand using these strategies 1. Choose The Right Networks It’s very tempting to jump on all social media platform but every social media channel is not the right one for you. Your job is to find the channel that align with your brand’s image. If you are a B2B business then channel like Tumblr is not for you. Tumblr’s primary demographic is teens and people in their early twenties. A better option would be LinkedIn since it’s a B2B network that attracts business owners. 2. Don’t Overlook Visual Branding If each of your profiles looks like they’re owned by a different company, it creates a disconnect for your users. You want your branding to be consistent across all channels. This will help people immediately recognize your company Choose a color palette Use the same logo/avatar Filter carefully Create templates 3. Provide valuable and shareable content Every single piece of content you share should support your brand image. Figure out which content is most likely to gain visibility on your social networks. Don’t be afraid to use visual content. Articles with images receive 94 percent more views. 4. Connect With Influencers A good way to achieve faster results and amplify your social media branding efforts is to build relationships with influencers. Influencer marketing allows you to piggyback off the audience that established people in your industry have already built tag : - branding strategies marketing, digital marketing strategy branding and marketing strategy marketing communication strategy premium brand marketing strategy brand development strategy brand building strategy corporate branding strategy branding a product branding your business branding strategies in marketing How to Develop Your Brand Strategy 5 Effective Brand Building Strategies to Attract Customers business - The Basics of Branding Digital Marketing Strategy
Views: 3509 Weekly Marketing Tips
This is the greatest marketing strategy for 2018 that I can give any of you... Focus heavily on being successful with social media marketing specifically with Instagram and Facebook. If you don't, your chances of success will be much slimmer than anyone that does. Really happy that I got to give this keynote at Business Squared in Brisbane, Australia! Let me know in the comments below what you thought was the most insight part! ;) Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 719850 GaryVee
7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018 https://youtu.be/tckbTQEz9GM 7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018 Do you have a digital marketing strategy? Using digital marketing without a strategic approach is still commonplace. I'm sure many of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email or social media marketing. But I'm equally sure that many are missing opportunities for better targeting or optimisation or are suffering from the other challenges I've listed below. Perhaps the problems below are greatest for larger organisations who most urgently need governance. There's arguably less need for a strategy in a smaller company. If you don't have a strategy then here are the 7 steps which will help you create killer digital marketing strategy for your business. We would love to hear from you in the comments section below. WHO SHOULD LEARN DIGITAL MARKETING? The world is driven by the internet and it holds the key to your all unlimited problems. The internet today is like a magic wand that helps you to find the relevant information regarding any context just like that. Whenever you search any product on the internet, you find unlimited links stating the availability and information about the same. Due to the love for internet, Digital Marketing is becoming the thriving force to accommodate all the needs of digital advertisements and promotions. It is the hottest trend of today. Digital marketing is setting a benchmark in the marketing trends. Whether you are a marketer, businessman, students or housewife; engineer, marketer, college goer or mom, everyone should know and need to learn this revolutionary trend. Anyone can learn digital marketing. Let’s find out how is digital marketing a universal trend to learn and follow? ---------------------------------------------------------------------------------- Credits for the audio in the background of this podcast episode: JPB - High [NCS Release] https://youtu.be/Tv6WImqSuxA https://soundcloud.com/anis-jay https://www.facebook.com/jayprodbeatz https://twitter.com/gtaanis Music promoted by Audio Library https://youtu.be/R8ZRCXy5vhA Learn more: http://digiperform.com/ Are you a listener? Then tune in to our digital marketing podcast: http://digiperform.com/podcast Subscribe to our channel for latest news and trends in digital marketing daily: https://goo.gl/wHbWC4 7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018 https://youtu.be/tckbTQEz9GM
Views: 3902 Digiperform- Digital Marketing Course
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 283904 ThoughtCatalyst
If you're trying to figure out how to create a digital marketing strategy, then this is the video for you. Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: https://www.clickminded.com/growth-strategy/ Today, you’re going to learn that creating a comprehensive Internet marketing strategy that covers EVERY channel, is a lot easier than you think. There’s a whole bunch of reasons why you’d want to do this. Most importantly, if you’ve set massive goals for your business and you don’t really have a plan in place to hit those goals, this video is designed to get you there as quickly as possible. Whether you're looking for online marketing strategies for a small business, an agency or as an in-house marketer, growth through Internet marketing is likely on your list of priorities. The framework you’ll learn in this video will help you organize your digital strategy efforts on all channels (organic, paid advertising, email, offline, etc.) and for all the stages of your funnel (getting more traffic, acquiring new customers, boost your customer satisfaction, etc.) I’m going to walk you through the step by step process that you need to create a growth strategy from the ground up. Ready to go? Then watch today's video! Want more? Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: https://www.clickminded.com/growth-strategy/
Views: 4094 ClickMinded
Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 312378 Jared Foster
http://www.digitalmarket.asia Starwood Hotels & Resorts APAC Digital Director Janice Chan talks us through how she uses digital, and especially mobile, to deliver differentiated brand experiences for her nine luxury hotel marques
Views: 21887 DigitalMarketAsia
Wine Marketing Strategy | Content Marketing Plan for Wine Brands Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ One of the most powerful methods to forward your wine marketing strategy is the use of modern inbound marketing. Factually any wine brand can take advantage of it with minimal investment. How much does it cost to place an ad in Wine Enthusiast, versus creating content and distributing it through your email and social media? The only time involved with the latter is the man hours, but once created, those networks will remain in place for a long time. And according to a recent Hubspot report that surveyed 900+ professionals, 89% of businesses are either maintaining or increasing their inbound marketing budgets. What you can do to better market and sell wine: 1. Use video as branded content to forward your wine marketing strategy. Branded content, such as video presentations, insight into how to pair wine with food, interviews with wine experts, and showcasing popular vineyards, are just some of the ideas of promoting wise through content and social media. 2. Blog more. If your winery had a special event, write a quick paragraph that covers it. Got sheep grazing in the spring vineyards? Explain how it’s part of you practice and post pictures of the baby sheep. Everyone loves baby animal pics. Is there an exciting new variety being released? Interview the winemaker, and express his passion for it. 3. Use paid social media advertising, such as Facebook. Don’t simply post links to your bottles of wine for sale. In fact, promoting your product on the social network should be a low priority. Use them to listen to your customers, and interact with them. Show them there’s a face behind the company. This fosters trust and increased loyalty. Post a picture of your last wine club event and tag your wine club members. Their friends and family will see that, and it furthers your brand recognition. 4. Monitor your brand. You have a world of wine bloggers, forums, and niche social communities talking about your brand. Visit their site, and comment on their review. Join the forum and do the same.
Views: 5647 Edwin Dearborn
Webinar with Jeremy Darlow, Senior Brand and Digital Marketing Manager at Adidas
Views: 368 OSU Professional and Continuing Education
Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to connect with customers, grow brand awareness, and drive sales. But it also can be a massive challenge for business owners that multiple hats throughout the day. A lack of time and resources to dedicate to social media marketing is a major challenge! Fortunately, we've had the awesome opportunity to speak with hundreds of marketers, business owners, and entrepreneurs who have faced these same social media challenges. That's why we're super excited to share our top 13 (proven) social media marketing strategies that you can try today to help drive real business results. --- We had a ton of fun making this episode and so we hope you enjoyed it as well! Like, Comment & Subscribe to get more updates like this on social media and marketing in the future! Looking for an awesome tool to manage your social media? Buffer is a powerful and intuitive social media platform complete with scheduling, analytics, and monitoring. Give Buffer a try today and see the difference: https://buffer.com/pricing Check Us Out On Social: Instagram - https://instagram.com/buffer Twitter - https://twitter.com/buffer Facebook - https://www.facebook.com/bufferapp LinkedIn - https://www.linkedin.com/company/bufferapp Pinterest - https://www.pinterest.com/bufferapp/ Snapchat - @buffersnaps Camera: iPhone 6S Lens: Moment Wide Lens (https://www.shopmoment.com/) Mic: IMDEN Lavalier Microphone Edited: iMovie / After Effects Stabilization: AmazonBasics 50-Inch Tripod
Views: 77303 Buffer
Tom Walsham, Director of Product, The Working Group (TWG), discusses the different e-commerce marketplaces startups can use to rapidly scale their customer acquisition efforts. He looks at how startups can identify the right channels for their product or service.
Views: 9727 MaRS Entrepreneurship Programs
Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 111566 Brian G Johnson TV
Presentation at On The Edge Reading, 24th September 2014. How Silverstone’s New Digital Approach Gained Them Pole Position with Sibbs Singh and Hannah Bodley, Marketing Director, Silverstone Circuits - Unlocking the data to understand customer behaviour patterns - How to recognise, and better serve, your customer - Why a "mobile first” strategy was crucial fro Silverstone - Their focus on integration, responsivity and commitment to a data driven approach - What’s next for Silverstone’s customer-centric approach
Views: 6731 ukmarketingnet
Want to do better Instagram marketing? Check out this video where I dive into 5 advanced tips for doing betting marketing on Instagram. Some of these tips are a little advanced, but all these tips can help you grow your instagram account quickly. I've used these tactics to grow from 0 instagram followers to just over 35,000 in only 1 year. I hope they can help you be awesome at Instagram marketing. Subscribe to my channel to be notified when new videos drop https://www.youtube.com/subscription_center?add_user=chriskubby Chris 'Kubby' Kubbernus builds businesses with heart. Follow his journey. Find Kubby here: Website: http://www.chriskubbernus.com Twitter: http://www.twitter.com/chriskubby Facebook: http://www.facebook.com/chriskubby Instagram: http://www.instagram.com/chriskubby Periscope: http://periscope.tv/@chriskubby Snapchat: http://snapchat.com/add/chriskubby LinkedIn: https://www.linkedin.com/in/kubby
Views: 513564 Chris 'Kubby' Kubbernus
The first part of an insightful Hotel Marketing video Series, analysing how to create a Digital Marketing Strategy in the Travel Industry. In this first part we are looking at creating a Marketing Strategy direction, strengthening the Hotel Brand Reputation online and picking the right Social Channels to build engagement on and communicate with travellers. This video series comes also as a preview to my upcoming book on Hotel Marketing and how to use Digital Marketing for turning your resort into a hot tourist attraction. My new #1 Bestselling Book: "The Tourist Magnet Formula" Digital Marketing book for the Hospitality industry: Link: http://geni.us/TouristMagnetFormula My Filming Equipment: Camera: http://geni.us/NikonCamera Lights: http://geni.us/Staticlights Microphone: http://geni.us/boyamic Instagram marketing Video (Part 1) https://www.youtube.com/watch?v=c_bo1JqAbGs&t=14s How To Set Up a Successful Youtube Channel: https://www.youtube.com/watch?v=3LFHEu6LQYg&t=1s How to create a Digital Marketing Plan: https://www.youtube.com/watch?v=MWjnkC1gyys&t=1s Omnichannel Marketing: https://www.youtube.com/watch?v=Ep8r7bsY6Cs&t=8s Enjoy, and leave in the comments below your thoughts, suggestions and insights you have discovered through your experience as well! Also, if you have subjects on what would you like to find out more details on in the upcoming videos, I'd be happy to hear from you :) The upcoming videos will also cover: Social Media Social Media Marketing Instagram Marketing Facebook Marketing Youtube Marketing Video Marketing Influencer Marketing Viral Marketing Direct Response Marketing Omnichannel Marketing / Multi channel Marketing Email Marketing Marketing in the Luxury Goods industry Music Marketing Arts Marketing Entrepreneurship Student Entrepreneurship Entrepreneur LIfestyle Digital Currencies Crypto Currencies Business Innovation Business Strategy Business Start-up
Views: 761 Andrei Tiu
Gary Vaynerchuk talks about the best social media marketing strategy there is to grow your business and increase sales for your company. Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. ============================================== Subscribe To Gary's Youtube Channel: https://www.youtube.com/user/GaryVaynerchuk ============================================== Watch The Full Video: https://youtu.be/A5YCbID8j9E ============================================== #GaryVaynerchuk #Advice #SocialMediaMarketing
Views: 9590 Gary Vaynerchuk Fan Page
http://www.fanaticsmedia.com Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here's what you'll learn: 1. What Should People Know About Content Marketing Today? 2. Do You Have Any New Content Marketing Distribution Strategies that Can Be Deployed Broadly? 3. Do You Have a Marketing or Social Hack That Is Related to Content Marketing? One of the big reasons that many brands are suffering from “content shock” is that so much content today looks exactly the same. It seems to be a bit lazy and uninspired because of this. Through this realization, Mark found inspiration in an unlikely place; Taco Bell. The fast food chain only utilizes approximately 14 ingredients, yet every month the company comes out with a new concoction. The point made here is that marketers have many ingredients at their disposal, but are not using them in creative or innovative ways Read more: http://www.fanaticsmedia.com/how-to-beef-up-content-marketing-campaigns-in-2016/ -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 35003 Fanatics Media
We all know the importance of B2B lead generation when it comes to helping your sales team reach their sales quota. It’s a simple situation that many B2B marketers and sales professional have had heated debates and fights over: No leads. No sales. No sales. No business. And if the leads aren’t great… That's on the marketer. But here's the thing: It doesn’t have to be this way! In this video, I break down 9 different tactics that B2B marketers can embrace to increase the volume of leads while ensuring that they're high quality leads. In this video, I’m going to show you how to attract quality leads, build trust with them online and ensure that your B2B brand (whether service or product) can have a solid pipeline that you’ll never lose sleep over because you’re wondering if sales is going to try and fight you during the next company meeting. These are some of the best ways B2B brands can generate leads and a sure-fire way to ensure that at the end of the quarter both marketing and sales teams are poppin’ a bottle of Dom Perignon together. One of the first things any great B2B marketer does before implementing a B2B marketing plan is identify their target audience and learn everything they can about them. Identifying a B2B target audience is a bit more difficult than it is in B2C situations because there's so many people that influence the decision in B2B. You see, when it comes to B2C, the purchase decision making process is typically much faster and comes down to one person making the call. Because of this, you can understand the individual pain points that this person has and focus solely on those. For most B2B purchases, we’re not talking about a $20 t-shirt or $6 phone case (unless it’s a bulk purchase). Most of the transactions that happen in B2B have a bigger average cart size and could be considered major purchases.In many cases, these purchases require a buy-in from multiple levels within an organization. It’s not just the senior marketer that approves your project, it’s procurement, the VP of digital and the CTO who all have an influence on that transaction. So figuring out EXACTLY who your audience is KEY! You see, instead of just targeting Aaliyah, the CEO of that Fintech company you’d love to work with, you’re also going to be targeting the CMO Erin, CFO James, CTO Alicia and the Sr. Marketer Josh that you used to work with at your old company. And the way you reach James might be different from the way you reach Erin or Josh. That’s why it’s so important to keep track of the various touchpoints, how they’re happening, and use that data to better understand what type of content they want, how they want to receive it, and whether or not they’re warmed up enough to go in for your pitch. That’s the role of internal data. And it’s internal data that will help you better understand exactly who you should be talking to in the first place. As a starting point, you should look at who your best customers are: Which customers see the most value in your product or service? Which customers have you given the most value to? What content does your audience consume online? Which customers does your team love serving? Which customers give you the most love? All of these answers should assist in helping you figure out EXACTLY how to use the different strategies and tactics I break down in this video. ========= Full Blog Post here: https://rosssimmonds.com/b2b-leads/ ========= Connect with me on these various channels: Twitter ➜ https://twitter.com/thecoolestcool Instagram ➜ https://www.instagram.com/thecoolestcool ===== Great Slack Channels: https://slacklist.info Great Medium Publications: https://toppub.xyz
Views: 4142 Ross Simmonds
Hue Jackson had a strategy for Cleveland. Hopefully your digital branding strategy for Cleveland is a little better! Cleveland Web Design Week continues with tips for building your digital branding strategy for The Land! https://freshsparks.com/digital-brand-strategy/
Views: 10 Company 119
Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 183436 Positive Revolution
" http://www.whitehat-seo.co.uk 0208 834 4795 Whitehat SEO Ltd London. A Brand Marketing Strategy can help you build and optimize your brand, so you can attract your target customers and turn them into brand evangelists. How? Watch this video or Call Us Today at 020 8834 4795 or Visit: WhiteHat SEO Ltd 80A Uxbridge Road, Shepherds Bush London, Greater London W12 8LR United Kingdom 020 8834 4795 [email protected] http://www.whitehat-seo.co.uk https://plus.google.com/102630724594091825833/about"
Views: 21713 Clwyd Probert
Online marketing strategy has changed dramatically in the past few years. When Google released search their algorithm Panda and Penguin. Building Online Marketing Strategies for Small Businesses Digital marketing is becoming more & more relevant in todays age. Assuming you have a website, we recommend following strategies for small businesses Content strategy Content is king Google wants you to deliver value to the site visitors & content is one the best ways to do it Search Engine Optimization Build a solid SEO strategy around your content marketing strategy Select relevant keyword & provide valuable content related to those keywords Paid Doing paid, whether search, display, or social, can be really effective if done correctly. The downside? it can become expensive quickly if you aren’t careful For example, terms in the insurance industry can have CPCs of $50 in a search environment Constantly monitor your campaigns & see what works and what not Social Social can be a really effective way of engaging consumers and building brand loyalty Interact with your fans & listen to their concerns LinkedIn and Twitter are usually better for B2B while Facebook is better for B2C Email Marketing Email marketing is a great avenue for businesses trying to increase retention or brand loyalty Give tangible value to you customers through emails tag : The Top Online Marketing Trends That Will Dominate 2014, The 5 Online Marketing Strategies Every Entrepreneur Needs, Top Internet Marketing Strategies For Your Business. 5 Online Marketing Strategies for a Tight Budget - Entrepreneur Advanced Online Marketing & SEO Strategies: Guides & Tutorials Internet Marketing Strategies, 5 Components of a Successful Online Marketing Strategy, Internet Marketing Strategies - 5 Ways to Help Grow Your Business Online 5 Effective Online Marketing Strategies, How To Make Money ($10,0000) Per Month Online - Best Online Marketing Strategy, Online Marketing Strategy to Grow Your Network Marketing Business, Digital Marketing: Effective Online Marketing Strategies plans, Facebook Marketing Strategies for Business: How I do Marketing on Facebook Successfully! internet Marketing Strategies Secrets Get Big Traffic Get Trained With High Traffic Marketing Strategies IDea For Small Business, Build A Digital Strategy in 5 Steps
Views: 10262 Weekly Marketing Tips
Being ‘always on’ with consumers is an incredible challenge but in a digital ecosystem where fragmentation is so fervent and focus can shift by the minute, brands need to find more creative ways to capture their audiences attention in real time. Nestlé has been a pioneering CPG brand in the digital environment as it crusades for true consumer engagement and they continue to reinvent strategies, push new initiatives, and create content which engages consumers across platforms. Raakhi Agrawal is the manager of digital strategy marketing for this iconic company and speaks with Socialtyze CEO John Bohan about revolutionary ways in which it is pushing into the mobile space, optimizing launches on social media, and using influencers to organically connect with audiences in this exclusive interview at Mobilnomics 2017. Featuring: Raakhi Agrawal, Digital Strategy Marketing Manager at Nestle Filmed at the Mobilenomics Summit 2017 Deer Valley, UT http://vmamedia.com/event/mobilenomics-summit-3/#overview
Views: 764 VMA Media
Facebook is CONSTANTLY updating their algorithm and the rules about how brands and businesses can market. Every time this happens, social media marketers FREAK OUT and read headlines about how the dramatic Facebook change will destroy their marketing. The REALITY is that Facebook is always optimizing -- and smart marketers have a LONG TERM STRATEGY of creating GREAT content that is long-lasting instead of trying to game the system. If you focus your efforts on gaming the system you'll see short term results - this is a tactic. If you want to get REAL, LONG-TERM results from your marketing you need to invest your time and effort in a strong, organic long-term strategy. For Facebook this means creating great content that people like (SHOCK). Many social media marketers continue to grow organic reach and to reach most of their fans just by creating great content. Secondly, be prepared to invest in paid to boost your visibility. This strategy isn't just applicable for Facebook - as more social networks like Pinterest, Instagram, Twitter and YouTube sort content based on the BEST content vs. simply the most recent - the importance of good social media content becomes even more apparent. Want more great social media tips? Check out our blog at http://www.BootCampDigital.com/blog or subscribe to our YouTube Channel. Want more Facebook Training? Check out our Facebook Training at http://bootcampdigital.com/facebook-marketing-training-course/
Views: 558 Boot Camp Digital
In this video, You will learn how hotels and resorts can leverage Digital Marketing to increase their direct bookings and sales. Please get in touch with our team of digital marketers who specialize into Hotels and Resorts Digital Marketing. www.innomindtech.com
Views: 1282 InnoMind Technologies
Supriya Srivastav, Founder - PurpleFilter, is the brain behind building developing successful Social Media strategies for brands like Myntra and Amazon before starting her own initiative - PurpleFilter as a brand consultant. At an UpGrad Xchange event, she talks about why you need a social media strategy for your brand, how to approach it and steps you can take to ace it. Do you have what it takes to ace the game of Digital Marketing? Check our Executive Program in Strategic Digital Marketing with Cambridge Judge Business School. To know complete details about the program, check this link now: https://upgrad.com/digital-strategies/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM_SDM&utm_content=YouTube_Video_SDM_CAM_Social_Media_Strategy Learn how to ace the Super Six of Social Media Marketing Channels: https://blog.upgrad.com/the-super-six-of-social-media-marketing-channels/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM_SDM_blog&utm_content=YouTube_Video_SDM_CAM_Blog_Social_Media_Strategy Transition into the world of Digital Marketing. Learn from the top leaders in Digital Marketing. This Executive Program In Strategic Digital Marketing has been created in collaboration with renowned faculty from Cambridge Judge Business School and local industry experts. Get Global Certification and Recognition from one of the world's best universities. Achieve Tangible Career Impact through 1-on-1 industry mentorship sessions. Upon successful completion of the program, you will be awarded a PG Certification and official alumni status from Cambridge Judge Business School Executive Education and UpGrad and be part of a network of thousands of Marketing Leaders. UpGrad takes pride in constantly churning out content that is contemporary, written by subject matter experts and delves into the world of Data Science, Big Data, Digital Marketing, Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence, Software Development on regular basis. Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: https://instagram.com/upgrad_edu Like us on Facebook: https://www.facebook.com/UpGradGlobal Follow us on Twitter: https://www.twitter.com/upgrad_edu Follow us on LinkedIn: https://in.linkedin.com/company/ueducation
Views: 2477 UpGrad
Digital marketing and web strategy in pharma. Highlights from our case study of GSK's Flonase Rx to OTC marketing initiatives. Adjusted search density on Google - 0:32 Timeline: Allegies, Claritin, Flonase, Flonase Contest - 1:14 background & milestones - 1:46 Estimated monthly AdWords budget & spend - 2:44 Instagram influencer marketing (contests) - 3:08 Great American Road Trip (sweepstakes) - 5:09 Most successful social posts - 5:55 Google AdWords keywords & history - 6:02 Flonase display ad examples - 7:07 Full post: https://pharmadigitalmarketing.com/digital-marketing-web-strategy-pharma/ Site: https://pharmadigitalmarketing.com
Views: 1697 Pharma Digital Marketing
Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 308119 Marketing 360
For More Info on the "ACTIVATOR" check out http://aaronpierson.com/activator/ Putting the finishing touches on my ACTIVATOR workbook and decided it was a must to have a promo video. So I had to reach out to my homie Aiden from Braeid Multimedia Productions for some killer motion graphics. I'm love collaborating with these guys. Check them out BRAEID Multimedia Production http://www.braeid.com
Views: 4778 Aaron Pierson
Want to have the perfect social media marketing strategy for 2019? In this video, John Lincoln covers some of the most important factors for social media marketing. It is important to consider things like your community building strategy, your performance advertising strategy, your social media campaign strategy and more. When thinking about your social media marketing strategy, make sure you focus on these important points. Social media marketing is now really about creativity that cuts through the clutter and social media advertising. Learn more https://ignitevisibility.com/services/social-media-marketing/
Views: 19878 IgniteVisibility
In this video we explain the difference between a Inbound vs. an Outbound Digital Marketing Strategy and how they both can work together to help you reach you marketing and business goals. In lames terms, and in-bound digital marketing strategy is one that drives customers to you, and example of this is a Content Marketing where you write blogs, or maybe make videos like this one with content that people are interested in learning about. Whereas an out-bound digital marketing strategy would be situations where the customers are not coming to you, but instead you are going to them. An example of this is ads on social media, advertisers are serving you ads on your Facebook, Instagram, and almost every other social media platform at this point. You never signed up for those ads and those advertisers are targeting you because they believe you might have an interest in their products or services based on what you post, and the content you engage with on your social networks. Now both strategies are key parts of a solid digital marketing strategy and to take this a step further I want to illustrate some examples of both. Inbound tends to drive a higher intent as they are people who are actively searching for your content, while outbound tends to have a lower intent as you are interrupting users – these people are not looking for your products and services and could be in the middle of doing some important things like research for work, watching a funny video, or hacking the next U.S. elections. The point is they are not looking for your offering so when you are advertising to them you are interrupting what they are doing. Now this does not mean that you cannot be effective, just means that you have to do a good job of targeting them with the right message and a bit of creativity to catch their attention. Both inbound and outbound strategy should work hand in hand because at any given time there are only so many users searching for something that you are selling. Also, even if you ranked #1 on Google and drove all the traffic possible to your website, consumers do not often purchase on their first visit to a website and using an outbound strategy like running Facebook ads to website visitors or using email campaigns will be keep to convert your website visitors overtime. Now there are some channels out there that you can apply both an inbound and outbound strategy to at the same time. This is what I consider a Hybrid. And it is Search Advertisings, as in Google and YouTube search. These are a hybrid because here are users who are actively searching so they have intention behind their media consumption, but with paid pay-per-click ads you are propelling your brand to the front of the web. Someone could be searching right now for something related to your products or services but because you might not be on the top of Google or YouTube those users might have never seen your content. And with Google & YouTube driving a majority of the searches on the internet it is no wonder why ads on these platforms have become such performance channels. As they give us both the high intention of an in-bound marketing strategy, and the volume and scale of an out-bound strategy. Again, you want to incorporate both strategies into your digital marketing plan. Where an inbound strategy offers high intention an outbound strategy works by driving high volume, giving you a good blend of hot leads who might be ready to buy today while adding new people into your sales funnel who could turn into sales overtime. Subscribe to Market & Hustle ➜ http://bit.ly/2NFjub1 For More Visit ➜ http://www.zarynsidhu.com Follow Me on Instagram ➜ http://instagram.com/thezrock/ Follow Me on Twitter ➜ https://twitter.com/zarynsidhu/
Views: 1980 Market & Hustle
Incorporate SEO into your brand strategy to further solidify your digital branding.
Views: 6 Company 119
Do you want to drive more patient booking to your healthcare business? If yes then watch this video and learn how you can drive patient bookings by leveraging Digital Marketing. You will learn step by step approach in this video. Comment which all strategies you would like to implement in your healthcare business?
Views: 217 My Digital Strategist
Social media has changed the world of marketing and if you are not utilizing it for your business then you are missing out on a great resource to generate leads, tell your brand's story and reach hundreds of thousands of customers around the world. **7 Important Reasons to Start Using Social Media in your Business** 1. Showcase your brand 2. Develop a Loyal Community 3. Improve Customer Service 4. Increase Digital Exposure 5. Boost Traffic and SEO Rating 6.Expand Sales & Audience 7. Cut Marketing Costs Vendcentral is a Full Service Marketing Agency for Full Service Vending Visit vendcentral.com to learn more
Views: 6597 VendCentralTV
Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
Views: 2533973 Rene Brokop
PT Sintola Solusindo Dinamika Provide The Premium Digital Marketing Training and Branding - Knowledge Management and Digital Learning in Indonesia Included The Google Platform Utilization Training II Established and Developed by @Rizal2407 II https://www.linkedin.com/in/Masrizal - eMail to : [email protected] II [email protected] II WA/Mobile : +62 - 812 - 9061720 Tags : #DigitalLearning - #DigitalMarketing #DIgitalBranding - DIgital Marketing Training Indonesia - Digital Marketing Consultant - Digital Learning Assessment - Digital Branding Indonesia - Digital Marketing Jakarta - Digital Marketing Indonesia - Digital Marketing Training - Digital Branding Indonesia - Digital Learning - Digital Learning Indonesia - Digital Learning Jakarta
There’s something more important than marketing analytics: consistent and useful marketing analytics! In a recent article (it’s linked below), data strategist Andreas Franson discussed the problems that organizations face when there’s a lack of consistency across management teams with respect to the key performance indicators that each team is using to determine success and to make forecasts. The sales team talks about a particular conversion rate; marketing touts some cool brand awareness number; operations says that client engagement for a key service is high; and the CEO is completely confused as to whether all of this really adds up to success. So what can you recommend for your organization? Franson tells us to first, develop high-level KPIs that are relevant and useful for determining success and making key decisions. Then, work back toward the data to figure out what needs to be collected, analyzed, and presented to help everyone at all levels to perform better. Finally, be open to revisions and improve the analytics stream. To win at marketing analytics, you need high-level KPIs, relevant data to feed those KPIs, and the willingness to make tough decisions based on your analytical insights. **To read Andreas Franson’s article, “In the absence of Data Strategy, Part 1: Meeting with the Management Team,” click here: http://bit.ly/Franson_KPI **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki ***
Views: 9904 Anthony Miyazaki
A successful digital marketing campaign starts with a sound strategy based on a defined goal, supported with quality engaging video content, with success is measured in social ROI. Marketing with video is not about advertising. It is about educating, entertaining and interacting with consumers. When executed correctly, digital marketing creates engagement with your target audience. A well thought out strategy is key to delivering the right message to the right customers at the right time.
Views: 48 SyncLab Media
A conversation with Mike Ganino about SEO when producing content like a blog for your website. About Mike Ganino Mike shows you how to create the kind of experiences that engage your team, thrill your customers, and leave the competition hungry for your secret sauce. Audiences will rethink their approach to leadership, service, HR, and employee experience, helping them attract top talent, delivery better customer service, and get great bottom-line results. http://www.mikeganino.com/ About Katapult.Marketing A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing. 561-272-8567 http://www.katapult.marketing/ About Antoine Dupont Born and raised in Paris, France, Antoine re-located in South Florida in 1989 and has worked in the events marketing and technology sector since 1998 during which he has assisted a number of businesses and non-profits achieve growth and higher levels of efficiency through the use of marketing and technology. Antoine served for several years as a board member for the South Florida Chapter of MPI (Meeting Professionals International). Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices on Website Design and Business development. In his spare time, Antoine enjoys tennis, water skying, playing & traveling with his wife and 3 kids. 561-272-8567 http://www.antoinedupont.com/
Views: 387 Antoine Dupont
Ready to ramp up your social media marketing strategy? We’ve got tonnes of social media tips for you! Don’t forget to download the Social Media Growth Guide, (including a whopping 30 social tools) here: https://grow.ac/socialgrowthguide We’ve got LinkedIn tips, Instagram tips, video content ideas and more with our social media tips for business! Are you ready to smash your 2019 social media targets? In this video, we’re going to go in-depth and take you through our 10 favourite social media tips and hacks that we use here at Growth Tribe to increase the reach and engagement of our social posts, but also to drive MQLs and deliver real value. We’ve got the inside scoop on the Instagram algorithm, tips on social media scheduling, ideas on creating social currency and social proof, plus a selection of social media tools that will help you to create polished links and beyond. Coming up with content ideas for social media can be pretty tricky, so we’ve thrown in some of the techniques that we use to create posts that encourage your followers to engage, react and share your content, strengthening your brand and creating a buzz. After all, isn’t that the main aim of your social media channels? Whether you’re a start-up, a scale-up or revamping an established business’ social media strategy, you’ll definitely need these tips on social media for business next year, as social media algorithms are going to become even harsher for businesses looking to maximise the value of their organic social channels. ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/school/growt... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/0Hznt_FCT70
Views: 5322 Growth Tribe
Whatever view you want for your business can be established online and this essentially is a crowd puller or otherwise. It is better not to have an online brand presence than to have a poor and mediocre online brand appearance – it’s better not to be online than to be with a despicable look. Managing such experience is essential reasons why OBX appears key to any brands digital endeavor.
Views: 62 eMarket Strategy