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The [brand] connected consumer | Tiffany White | TEDxUIUC
 
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Tiffany White tells a cautionary tale about the modern, connected consumer. Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty at Illinois in 1999 and received a Ph.D. in marketing from Duke University in 2000. Professor White is a consumer psychologist with research interests in the area of consumer-brand relationships. Her research addresses affective, cognitive, and behavioral aspects of these relationships, including self-brand attachments and the development and deterioration of consumer trust. Her research has been published in top journals in marketing and consumer psychology. She is married and the mother of two children. http://www.business.illinois.edu/facultyprofile/faculty_profile.aspx?ID=135 This talk was recorded at TEDxUIUC 2011 (02/19/11), which was organized at the University of Illinois at Urbana-Champaign by a group of students led by Cristian Mitreanu. http://www.tedxuiuc.com About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations) http://www.ted.com
Views: 14124 TEDx Talks
The Effect Of Brand Image On Consumer Taste Preference
 
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For any assignment writing help in UAE contact us at [email protected] Website link: http://www.arabessay.com Facebook link: https://www.facebook.com/Arabessay/
Views: 13 ArabEssay
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Trust is the most important thing you sell - consumer trends, sales, brand and marketing speaker
 
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http://www.globalchange.com Trust, corporate image, brand, reputational risk, managing public relations. For banks and insurers trust is all you have to sell. Why consumer confidence and client relationship really matters. Why trust and business reputation takes 25 years to build yet can be lost with negative media in a day. Marketing, advertising messages. Negative media coverage. Conference keynote speaker and Futurist Dr Patrick Dixon.
BRAND EQUITY @ NIKE: BUILDING NEW CONSUMER EXPERIENCES
 
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NIKE: BUILDING NEW CONSUMER EXPERIENCES
Views: 2712 ET NOW
Brand building - How to build a brand
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Emil: "Hey Evan! I have a question I believe many entrepreneurs have struggled with. I own a small business with potential to become medium/big. But the barrier to entry is low and I am afraid that others/large companies will copy what I am doing. How do I prevent that? (By the way, I am selling a food product and it cannot be patented). Thanks!" Help us caption & translate this video! http://amara.org/v/FWmj/
Views: 95669 Evan Carmichael
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 858028 TED Archive
Xbox Motion Brand Identity
 
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When Microsoft launched the Xbox One they commissioned Man vs Machine to design their global motion brand identity. The Xbox logo animation is one of their most iconic brand elements and our task was to translate their new logo into a full 3D brand language, with this item being the long form brand expression. A key aim was communicate how the brand has made the transition from core gamers to people who love music, television, films and apps. It’s evolving towards broad entertainment. Xbox has become a premium experience. As a result we wanted to play on the idea that Xbox is constantly reinventing itself. The brand development film focused on a rhythmic self-generating X; a dynamic spherical form which simulated the evolving nature of the brand. We designed the resolve to feel clean and effortless, seamlessly folding together multiple layers into the logo. CREDITS — Concept, Design & Direction: ManvsMachine Creative Director for Xbox: Ramiro Torres
Views: 352763 Ashish Sonawane
Consumer Behaviour - What is Brand Personality?
 
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Hello all! This is a group video presentation for Consumer Behaviour unit BMA262. All clips and music are for fair use and educational purpose. Editing: Sanchit Paul Narration and Script: Michael Zou, Yiorgo Mellas, Sanchit Paul, Wenhao Qian, Sarah Molnar and Lydia Newton
Views: 1141 Harrison Thomas
drinktec 2017 - brands and marketing
 
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Beverage manufacturers are constantly canvassing customers with new methods at the point of sale. The classic neon lamp is dead - long live the LED! Pim Dekkers, Sales Manager, Dekkers"LED is the future. LED is environmentally friendly, durable, and we also believe it is aesthetically much better than other lighting techniques.Our customers are above all the visitors at drinktec, meaning breweries, soft drinks and spirits producers who use it themselves and in catering. "The branding of modern dispensing equipment immediately reveals which beer is being tapped here.The "Innovation Flow Lounge" is a source of inspiration for the topics of promotion, brand and marketing.The industry experts know what is required for a successful brand identity. Luitpold Prince of Bavaria, Owner, King Ludwig Schlossbrauerei Kaltenberg"Firstly, you need a consistent identity, to place your advertising media, all your stuff, in different markets. Secondly, you need to know your target group well, to give the target group exactly what it wants. And lastly, the product that you want to sell must appeal to them. It’s no good if they just look at it. "Whether it's a PET bottle or a glass bottle. For a successful brand image, the recognition value of the product is of immense importance, to distinguish itself from competitors. The producer Crown is banking on the clever can. Matt Twiss, Marketing Director, Crown "The idea here is the Point of Consumption. The Point of Sale is very important from the retail perspective where the consumer makes the choice to buy the products. But this allows the brand to interact with the consumer at the physical point of consumption." Glassware specialist Sahm is presenting solutions for successful beverage marketing. Individual customer wishes make the glass an eyecatcher. Whether promotion, point-of-sale solutions or marketing. The complete package is rounded off by a high-class online presence and the right portion of social media.Maria Seywald, Social Media Manager, Krones"Our customers are quite well positioned regarding marketing online. We notice it especially with brewers, who are hugely active, with whom we’re often in touch. Like American brewers for example a lot on Twitter. Now our “competitive companions”, as we like to say, are gradually joining up, too. In 2010 when we started we were sort of the trailblazers. Meanwhile we are all active. I would say that it is definitely becoming more. No one can push ahead anymore." Addressing customers at the right time with the right product. drinktec 2017.
Views: 360 drinktec
Relationships Matter - specially between Consumer Price, Retailer Margin and Brand Gross Profit
 
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This simple video explains the basic relationship between the Consumer Price, Retailer Margin and Brand Gross Profit. Link to our Pricing Strategy Course: https://www.udemy.com/pricing-strategy-for-consumer-products/ Thumbnail Image source www.kremlin.ru
Views: 4959 FMCG Academy
Consumer Image Stereotypes
 
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English Project Video- Andrew Music- Mark Top Quality Acting: Jackie, Aaron
Views: 62 andrewsmith75
Decoding the complexity of the consumer-based brand equity process: Dr Kalliopi Chatzipanagiotou
 
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Dr Kalliopi Chatzipanagiotou, Lecturer in Marketing, talks about her research on Decoding the complexity of the consumer-based brand equity process. http://www.gla.ac.uk/schools/business/staff/kalliopichatzipanagiotou/ http://www.gla.ac.uk/schools/business/research/centres/marketing/ http://www.gla.ac.uk/schools/business/research/ http://www.gla.ac.uk/schools/business/ https://twitter.com/ASBSresearch
Quantitative measurement of consumer confusion regarding visually similar brands
 
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At Keio University, Professor Takuya Satomura, in the Faculty of Business and Commerce, is researching scientific methods for evaluating consumer behavior, marketing strategy, marketing mix, and customer strategy. "Recently, our group has been focusing especially on utilizing visual data in marketing research. Today, I'd like to talk about some of the research methods we've developed." Nowadays, a great many leading brands and copycat brands are seen in and outside Japan. When two brands are visually similar, consumers are likely to get the brands confused, and lawsuits may arise as a result. So, there's a strong demand for methods that objectively assess whether visual similarity makes consumers confuse brands. Accordingly, Professor Satomura has developed methods to measure, assess, and predict how much consumers will confuse brands that have visually similar product packages. This has been achieved by combining experimental methods with image processing technology. "In typical research until now, measurement has been done by presenting consumers with copycat brands and the original brand. With that method of measurement, consumers have a comparatively long time in which to judge the brands. But when we think about how consumers actually behave, especially in shops, consumers make judgements in a shorter time, taking just a few seconds." Professor Satomura uses a method called the triangle test, where people are shown a package, plus two similar ones. Consumers are asked to choose the one that's different. To replicate conditions in an actual store, the packages are shown for 0.3 seconds. Consumers say which goods they think are different in that very short time, and the time they take to respond is measured. "When something is shown for an instant to get a response, if people are confident, they can respond right away, but if people aren't confident, they can't make up their minds. It's known that, in a test that measures reaction times like that, the faster people respond, the more accurate their judgement is." The analysis is done by combining data obtained from such consumer tests with data on how similar the package colors and shapes are, which is obtained using image processing technology. "We combine two types of information: the degree of confusion obtained from consumer tests and the degree to which images are similar. To do that, we utilize reaction models used in mathematical psychology, called competing accumulator models. The idea was to identify what kind of information makes consumers confuse packages." To assess the degree of confusion using prediction results, a three-tiered metric can be used, namely, "copy alert", "copy watch", and "copy safe". "Until now, this type of analysis method based on human perception mechanisms hasn't been applied to confusion regarding packages. But by bringing in this kind of metric, we've made it possible to do analysis that's more firmly based on theoretical principles." Using this method will enable businesses to not only evaluate confusion of brands after a product is released, but also to predict whether consumers will be confused about packages, even at the product development stage.
[Speicial Interview] How to strengthen LG's brand image?
 
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Mr. Ma Chang,VP for marketing and strategy of LG mobile communications, shared its vision on how to strengthen LG's brand image in global market during the special interview at MWC 2008.
Views: 720 avingusa
AIQ's Video and Image Recognition Technology – For Smart Interaction and Robust Engagement
 
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Find us on Facebook: https://www.facebook.com/aiqsolutions/?ref=bookmarks AIQ is a computer visual solution company based in Singapore and founded in 2014, that provides brands and marketers the ability to increase customer engagement, create an experiential customer journey, extend brand loyalty and bring offline physical content onto the digital platform (P2D). AIQ’s proprietary Video and Image Recognition Technology is powered by Artificial Intelligence (AI) and allows for instantaneous processing of live images and video, even if only a portion (30%) of the image or video is captured. The company aims to promote visual commerce in an increasingly mobile first, online world and envisions to be a global leader in visual technology. AIQ's Video and Image Recognition Technology is highly customisable and can be tailored to suit the marketing needs of different industries – Advertising, Entertainment, Event and F&B and Retail. Our clients have the choice of integrating our technology into their existing apps or to create a 'white label' demonstration of our app within their very own brand image. http://aiq.tech/index.php
Views: 1334 AIQ
The Rise of the Creative Consumer
 
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Part 1 of 4 in the series "Whose Brand Is It Anyway? Companies Battle Creative Consumers". A longtime observer of the ways in which technology shapes us, Pierre Berthon has lately turned his attention to a related phenomenon: the ways in which we shape technology. In particular, Professor Berthon is focusing on the emergence of the "creative consumer" individuals who adapt and transform technology, and by extension consumer products, in ways that challenge corporate brand ownership. Fueled by the Internet, clever consumers are producing their own ads for national brands, creating unauthorized brand websites and experimenting with products in unorthodox ways. The explosive Mentos/Diet Coke videos on YouTube are one example. In the edited interview below, Professor Berthon talks about the rise of the creative consumer and the loss of corporate control over brands in the marketplace. Professor Pierre R. Berthon is the Clifford F. Youse Chair of Marketing at Bentley University. Professor Berthon's teaching, research and consulting work focus on e-commerce, marketing and management decision-making. His most recent paper discusses managerial approaches to dealing with "creative consumers" and the challenges they pose to a company's carefully crafted brand image. Watch more Emerging Issues Videos: http://www.bentley.edu/faculty-resear... Bentley University: http://www.bentley.edu/
Views: 2421 Bentley University
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Branding and the Power of the Consumer
 
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Please watch today's brand new episode of One Minute Wednesday: "" https://www.youtube.com/watch?v=zJjKA6Jy6gI --~-- http://www.risingabovethenoise.com Award-winning brand identity designer David Brier develops what people respond to. Making something breakthrough is great, as long as it breaks through and rises above the noise. This tells the story of a consumer's viewpoint and WHY we do what we do in branding.
Views: 3327 David Brier
Brand Equity - Emotions behind the consumer buying decisions
 
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Brand Equity - Emotions behind the consumer buying decisions
Views: 407 ET NOW
Cosmetics Consumer Brand ID & Brand Loyalty: Research Presentation
 
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Graham Ervin, Anna Ferguson, Felicia Hylton, and Maggie Jeffries -- all master's students at the University of Georgia -- present "The Beauty of Branding: How Consumer Brand Identification Contributes to Brand Loyalty." This study examined the link between a consumers identification with a brands personality and brand loyalty in the purchase of cosmetic products through the social identification (or identity) theory. Through an online survey, respondents answered questions based on consumer brand loyalty and brand identification indices. Results indicated that brand identification had a strong and statistically significant correlation to brand loyalty; brand identification had a negative correlation with the number of times a brand was used weekly, brand loyalty had a negative correlation to the number of years a brand was used and a negative correlation exists between age and brand loyalty. This research was conducted as a part of Dr. Kaye Sweetser's fall 2009 JRMC 8010 graduate Research Methods class at UGA's Grady College. Their final research report is at http://podcasting.gcsu.edu/4DCGI/Podcasting/UGA/Episodes/20220/26308.pdf
Views: 775 Kaye Sweetser
Why Alibaba Gave Up On U.S. Consumers
 
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Alibaba is China's largest e-commerce platform. In its latest earnings report, Alibaba disclosed having 636 million annual active consumers on its China retail marketplaces. That's almost double the entire population of the United States. Alibaba's reach today expands far beyond e-commerce. Its realm now covers cloud computing (Alibaba Cloud), digital media and entertainment, (Youku, Alibaba Pictures, Damai, Alibaba Music, Alisports.com) and logistics services (Cainiao). Alibaba is also part owner of financial services company Ant Financial. Despite its enormous Chinese following, Alibaba is still not a well known brand to many Americans. Watch the above video to find out why Alibaba hasn't won over U.S. consumers and how it has focused on attracting U.S. businesses. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC #CNBC #Alibaba Why Alibaba Gave Up On U.S. Consumers
Views: 539024 CNBC
Notre Dame’s mournful remains seen in haunting new images
 
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Here are the first images inside Notre Dame Cathedral after a fire destroyed its roof and iconic spire. #FoxNews FOX News operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Radio, FOX News Headlines 24/7, FOXNews.com and the direct-to-consumer streaming service, FOX Nation. FOX News also produces FOX News Sunday on FOX Broadcasting Company and FOX News Edge. A top five-cable network, FNC has been the most watched news channel in the country for 17 consecutive years. According to a 2018 Research Intelligencer study by Brand Keys, FOX News ranks as the second most trusted television brand in the country. Additionally, a Suffolk University/USA Today survey states Fox News is the most trusted source for television news or commentary in the country, while a 2017 Gallup/Knight Foundation survey found that among Americans who could name an objective news source, FOX News is the top-cited outlet. FNC is available in nearly 90 million homes and dominates the cable news landscape while routinely notching the top ten programs in the genre. Subscribe to Fox News! https://bit.ly/2vBUvAS Watch more Fox News Video: http://video.foxnews.com Watch Fox News Channel Live: http://www.foxnewsgo.com/ Watch full episodes of your favorite shows The Five: http://video.foxnews.com/playlist/longform-the-five/ Special Report with Bret Baier: http://video.foxnews.com/playlist/longform-special-report/ The Story with Martha Maccallum: http://video.foxnews.com/playlist/longform-the-story-with-martha-maccallum/ Tucker Carlson Tonight: http://video.foxnews.com/playlist/longform-tucker-carlson-tonight/ Hannity: http://video.foxnews.com/playlist/longform-hannity/ The Ingraham Angle: http://video.foxnews.com/playlist/longform-the-ingraham-angle/ Fox News @ Night: http://video.foxnews.com/playlist/longform-fox-news-night/ Follow Fox News on Facebook: https://www.facebook.com/FoxNews/ Follow Fox News on Twitter: https://twitter.com/FoxNews/ Follow Fox News on Instagram: https://www.instagram.com/foxnews/
Views: 167042 Fox News
Ask Andy: Presenting a Unified Brand Image Across Social Networks
 
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Caitlin W. asks, "How do you make your message consistent through pictures and logos throughout social networks?"
Views: 46407 Benchmark
Consumer / Brand Relationships Through Community Impact
 
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Impact Driven Commerce
Views: 115 HelpFirst.com
The Rise And Fall Of Victoria’s Secret
 
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When Victoria's Secret entered the market in the 1980s, it revolutionized the retail of women's undergarments. Previously, women viewed their bras on a binary — strictly functional for day-to-day or fancy for special occasions. Victoria's Secret combined the structure and function of day-to-day bras with the fun prints and feel of fancier bras. But 30 years later, the brand is falling behind the times as consumer priorities shift and younger brands like Aerie and Rihanna's Savage x Fenty adapt. The lingerie brand, owned by L Brands, has reported negative same-store sales for the past three years now, as women steer clear of its bedazzled bras and underwear for comfortable pieces in cooler colors. That's as a new cohort of start-ups like Adore Me, Third Love, Lively, Cuup and Knix are resonating with younger consumers as they surge in popularity on social media channels like Instagram. Wall Street analysts and investors alike are unsure if L Brands will be successful in reinventing Victoria's Secret's increasingly obsolete bras business. Even a recent slew of heavy promotions doesn't appear to be moving products off of shelves, according to UBS analyst Jay Sole, who's been tracking promotional activity in stores and online. "The pivotal question on the stock is can L Brands rehabilitate the Victoria's Secret brand image," Sole said in a note to clients earlier this week, ahead of L Brand's monthly sales report. He said he noticed Victoria's Secret's January promotions "increased significantly" from a year ago. And that typically means a company didn't sell enough during the holiday season, thus needed to drop prices to try to lure shoppers in. Despite its struggles, though, Victoria's Secret is still a behemoth in its industry today. It's been estimated L Brands would account for roughly 63 percent of sales in the lingerie industry in the U.S. in 2018, according to a study put out by IBISWorld last October. The group defines the industry to include retailers that predominantly sell intimate apparel, including bras, panties and other lingerie items, for women. No other companies were on track to account for more than 5 percent of revenues, while American Eagle's Aerie brand had 3.5 percent and Chico's Soma brand had 3 percent, IBISWorld said at the time the report was released.» Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC #CNBC #VictoriasSecret How Victoria’s Secret Disrupted Lingerie - Then Fell Behind
Views: 1736463 CNBC
2015 Land Rover Discovery Sport Quick Drive | Consumer Reports
 
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The Discovery Sport is a compact SUV that blends curb appeal with Land Rover's off-road heritage. But behind the wheel, you may find that the luxurious brand image falls short. For additional reviews, tips, and recommendations check us out at http://www.ConsumerReports.org and Subscribe to our YouTube Channel: http://bit.ly/1Nlb1Ez Follow Us on Social: Facebook: http://on.fb.me/1IQ2w5q Twitter: http://bit.ly/1Yf5Fh2 Pinterest: http://bit.ly/1P37mM9 Instagram: http://bit.ly/1I49Bzo Vine: http://bit.ly/1Nlbkz7 Periscope: http://bit.ly/1OrsKrs Google+: http://bit.ly/1Md3gfQ
Views: 17678 Consumer Reports
Designing a purposeful personal brand from zero to infinity | Tai Tran | TEDxBerkeley
 
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How do you carve a place out for yourself in this universe AND maintain that light that makes you… You? An expert marketer shares his perspective on constructing a unique identity for yourself. Named the youngest Forbes 30 Under 30 and LinkedIn Top Voice in Marketing and Advertising, Tai is an experienced storyteller, marketing leader, and entrepreneur. Followed by over 100,000 executives and young professionals, Tai's work has been widely recognized by Forbes, LinkedIn, Twitter, MarketWatch, and Tech Insider. He previously led digital and content marketing at top Fortune 500 companies, including Apple and Samsung. Tai is currently the Head of Content and Brand at SelfScore. He is an alum of the UC Berkeley Haas School of Business. Tai is the author of the upcoming book, Zero to Infinity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 176011 TEDx Talks
Top 10 Companies with the Best Advertising Campaigns
 
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Top 10 Companies with the Best Advertising Campaigns
Views: 493014 WatchMojo.com
Researching Consumer Motivation
 
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Part 1 of 4 in the series "Whose Brand Is It Anyway? Companies Battle Creative Consumers". A longtime observer of the ways in which technology shapes us, Pierre Berthon has lately turned his attention to a related phenomenon: the ways in which we shape technology. In particular, Professor Berthon is focusing on the emergence of the "creative consumer" individuals who adapt and transform technology, and by extension consumer products, in ways that challenge corporate brand ownership. Fueled by the Internet, clever consumers are producing their own ads for national brands, creating unauthorized brand websites and experimenting with products in unorthodox ways. The explosive Mentos/Diet Coke videos on YouTube are one example. In the edited interview below, Professor Berthon talks about the rise of the creative consumer and the loss of corporate control over brands in the marketplace. Professor Pierre R. Berthon is the Clifford F. Youse Chair of Marketing at Bentley University. Professor Berthon's teaching, research and consulting work focus on e-commerce, marketing and management decision-making. His most recent paper discusses managerial approaches to dealing with "creative consumers" and the challenges they pose to a company's carefully crafted brand image. Watch more Emerging Issues Videos: http://www.bentley.edu/faculty-resear... Bentley University: http://www.bentley.edu/
Views: 1575 Bentley University
Edelman Brand Relationship Index
 
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Learn how the Edelman Brand Relationship Index measures the strength of the consumer-brand relationship and helps brands determine which actions to take to create more committed consumers, protect against category disruption, and drive sales.
Views: 1094 Edelman
Greatest force in nations, markets, business:  TRIBALISM.  Niche markets, customer loyalty, brands, consumer groups, affinity groups, teams and corporate image.  Conference keynote speaker
 
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http://www.globalchange.com New consumer groups, tribes, activist movements. Every company is a tribe, and every brand creates a tribe. Niche marketing, affinity marketing, customisation of products and services. The stronger your tribe, the stronger your brand. Clash of tribes, clash of cultures. Extremes of tribalism lead to sectarian violence, civil wars and terrorism / new generations of terrorists. Global leadership. Tribal leadership leads 20,000 in the same direction - team leadership leads just 5-15. Future of culture, nations, communities, consumers, governments, brands and corporations will be dominated by tribalism. Extract from presentation by Futurist keynote speaker Dr Patrick Dixon at MTN conference event.
What Is A Consumer Brand?
 
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Marketing a product that is well known and bought by individual people rather than companies the group's strategy to focus on strong consumer brands. What is consumer brand engagement? Quoraconsumer brandingconsumer and retail brands entrepreneur. More than ever jul 29, 2014 we also wanted to hear from consumers, so asked fans vote for their favorite brands on facebook and twitter. It's a form of relationship jul 10, 2012 consumers react to interactions with brands based on the reasons they liked brand in first place. Some you love, others just use regardless of category, consumers now expect their brands to be connected experiences, responding individual needs and context. Consumer brand definition from financial times lexicon. Consumer brand definition in the cambridge english dictionary. A mirror trumps a marketing text book. Based on the tallied results definition of consumer brand identification a psychological state in consumer's mind perceiving, feeling and valuing belongingness with our marketing team is passionate group global communications specialists media relations, storytelling, strategy, content oct 6, 2016 consumers today will engage much deeper relationship their favorite brands than most marketers realize, according to new are you looking for creative agency handle your business' retail marketing? Contact stradigys see how we can exceed expectations!. Jul 30, 2013 they are the most innovative consumer and retail brands that exist. Talk to the real person you see in. Definition of consumer brand from the cambridge business english dictionary university press)a for goods bought by public rather than businesses. Building a better consumer brand relationship edelman. Googleusercontent search. Successful branding is what creates the lasting recognition among apr 13, 2017 consumers are only aware of a limited information about brand when they thinking making decisions. We conceptualize 'consumer brand engagement' (cbe) and develop validate a cbe scale Exploring in nomological net suggests involvement acts as the purpose of this paper is to investigate relationships between congruity consumer values, identification, commitment, word awareness refers extent which customers are able recall or recognise. Consumer brands & retail marketing consumer brand engagement in social media conceptualization the role of identification building awareness wikipedia. In short, they are innovative businesses that go far beyond our local consumer brand meaning, definition, what is a for goods bought by the public r learn more branding combination of an organization or product's image, familiarity and reputation. Here is the brand perception consumer engagement covers something that proves to be extremely important both consumers and brands they use. What is consumer brand identification and marketing bursonmarsteller. Brand awareness is a key consideration in consumer behavior, the article examines phenomenon of brand sabotage where consumers have turned
Views: 3 Your Question I
Brand Keys Methodology
 
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Consumer decision-making is more emotional than rational and the Brand Keys methodology "fuses" the two. Brand Keys specializes in brand equity and engagement metrics that help brands know what to do as they go forward into the future. These easy-to-read metrics have been proven to be predictive of in-market performance, and correlate very highly with sales and profitability. We believe the success of this methodology is due to its foundation in psychology, allowing us to get beneath the radar to understand the real consumer Ideal, allowing brands to measure the impact of any media, marketing or communications initiative.
Views: 1079 key2loyalty
case study of Nike- consumer purchase behaviour
 
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To study the effect of brand image on consumer purchase behaviour towards sports shoes brands in UK: case study of Nike
Graham Robertson of Beloved Brands presents Change in the Consumer
 
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This was first presented at the March 2018 MarketingTO In this presentation, Graham discusses the way technology has changed your consumers and how this should influence your marketing strategy. What do you think of what Graham had to say? Tell us by leaving a comment. For videos of more presentations, visit: https://www.youtube.com/c/TechTorontoorg. Follow us on social media channels to see these presentations live: Twitter: https://twitter.com/techtorontoorg Facebook: https://www.facebook.com/techtorontoorg Instagram: https://www.instagram.com/techtorontoorg TechToronto.org helps Toronto technologists expand their knowledge and network in the community. Every month we bring together a set of highly curated leaders & innovators to share their expertise & experiences through 5 minute presentations. Category: Science & Technology License: Standard YouTube License
Views: 328 TechToronto.Org
Talk of Asian Marketing Show 79 Chinese Consumer Fads
 
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Chinese Consumer Connection More Chinese Consumer Research at http://ccc.qbook.tv Retail fads in Asia are common. It is hard to remember a time when there was not at least one fad sweeping across the retail landscape, and each time, everyone is certain this fad had staying power and deep significance. Some of the fads are plain silly, while others actually seem to be positive developments. This episode is about the sudden growth in the cycling market mainly in Taiwan, but spreading to Singapore, and parts of China. Some of the fads are silly, like 7-11 Disney character collections, where the little figures were hotly sought and bid up in online auctions. Some of the fads are are eatable, such as the donut fad, or the egg tart fad. Fads in Chinese settings almost always include a large social element, where the fad is consumed in social groups or used to gain face. Fads also often include an investment element, or should I say a get rich fast element? Bowling allies, exotic fish, and Taoist temple items to predict stock market moves. I have seen all these and more. Retail fads are common in Chinese cultural settings. An emphasis on group behavior, doing things together, and public face, mean that fads often incorporate high levels of spending. This fad came together as a health emphasis grew, as well as the never ending push from Giant (the local bicycle manufacturer). Signs of a fad include the fact that outdoor exercise is generally frowned upon. Sun tans are to be avoided, and is why one can often see Chinese women walking outside with umbrellas deployed, sans rain. Yoga is a parallel fad taking place at the same time, and is more in line with what Chinese women think exercise should be. The biggest beneficiary of this has been Taiwan's Giant Manufacturing, with domestic sales in Taiwan growing from US$185 million in 2005 to US$300 in 2010. Giant aggressively pushed new store designs to upgrade the brand image and integrate biking into daily life activities in Taiwan. Giant outlets in Taiwan doubled from 1,500 stores in 2008 to over 3,000 stores in 2010. The economic slowdown was blamed for slower growth in 2009, but all three leading brands, Giant, Merida, and Ideal, showed strong sales growth in early 2010. While the three brands are bullish on continued growth opportunities, emphasizing global health and environmental movements, their actions show some concern of getting caught out in a bubble. in 2010, Merida consolidated its store numbers and Giant attempted to focus on existing store upgrades. Giant is looking toward more sustainable markets, such as rental and biking group tours, in an attempt to integrate into lifestyles. One key to the Taiwan cycle boom is the low numbers of bike ownership. Bicycle ownership in Taiwan is approximately 1.3 per 100 people, compared to 4.4 in Europe, 6.8 in the USA. In China, ownership is 3.1 per 100 people and 9.9 in Japan. Given these numbers, it is clear Taiwan has a large space to grow. After the economic take off of the 1970s, bicycle ownership dropped and was linked more with less modern items. In China, this perspective will also hurt bike ownership, as consumers express aspirations to move beyond traditional items. China, like Taiwan, also suffers from a lack of safe locations to bike and dangerous car traffic. High-end bicycles, as D'Arcy mentioned in the video, are often an opportunity to gain face, showing big brand names and high prices. The clothes, helmets, gloves, etc., all can add on for a niche market with high profit margins, but limited in size and possibly creating a bubble that is unsustainable. Giant is very aware of this, and is trying to balance extending their high-end offerings while pushing education of consumers to buy into the longer term healthy lifestyle.
NEC Consumer Product Launch Event with Sonu Sood - Complete Video
 
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Nitya Electrocontrol launches Electrical Safety Devices and Power Saving Wires for Household Purpose Sonu Sood launches NEC’s FMEG array at GridTech 2019, appointed as the Brand Ambassador Pioneering in the field of manufacturing electrical & Electronic equipments used by heavy industries, Nitya Electrocontrol Pvt Ltd showcased their upcoming products for household use like MCB, RCCB, Wires & Cables and Distribution Box in the ongoing GridTech 2019 at Pragati Maidan. The product was launched by Bollywood Actor Sonu Sood who is also appointed as the Brand Ambassador. With over 2 decades of experience, NEC started as a premier manufacturer of Industrial power equipments which now has also expedited into consumer FMEG’s with an unmatched gamut of offerings known for their innovation, safety and quality. Promoting the PM’s vision of Make In India, NEC is all set to invest a sum of Rs 200 crore for the next five years which will not only generate multiple employment opportunities but also ensure environment protection through clean and green energy. “Ensuring complete electrical safety at households the products have been specifically designed using the advanced technology for various purposes. Consumers can choose from a wide range and variety of home cables available as per the functional need. Wires are drawn on Fine Wire Drawing Machines making use of high purity annealed copper that ensures uniform resistance, dimension and flexibility to prevent electrical leakage and save electricity.” Said Mr. Prashant Srivastava, MD, Nitya Electrocontrols Private Limited. The home cables include variants like Light duty cables and building wires with multi stranded copper conductor wires having flame retardant, low smoke and low halogen insulation properties. “We are always committed to provide our consumers with the best, safe and advanced technology with a greater range of MCB’s, RCCB’s, Distribution boxes and Wires & Cables. Protection devices like MCB, RCCB, and Isolators are very essential parts of the electrical installation circuit to safeguard from any short circuit and overload. While MCB cuts off the main power supply preventing overload, RCCB provides protection against earth leakage in the circuit. Our strategy always aims to improve the product value and fulfill the highest expectation of best in class quality and services.” Added by Mr. Prashant Srivastava, MD, Nitya Electrocontrols Private Limited. Known for its impressive distribution network, high quality product range, innovation and improved products, Nitya Electro Controls continues to be one of the leading Fast Moving Electrical Goods (FMEG) and industrial power distribution equipment manufacturer. With a strong global and PAN India presence the team at NEC always believes in creating good living for their consumers by offering the latest, imaginative & cost effective products without compromising on user safety and quality. Media Contact: Whiz Media & PR - WCM Image Management Private Limited Email: [email protected] Web: www.wcmim.com
1.7 : Introduction to Online Branding
 
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http://mastersindigitalmarketing.org 1.7 : Introduction to Online Branding Dr. Tahir Rashid, Senior Lecturer, Salford Business School, UK In this unit, we’re going to look at how organizations are trying to promote their brands online. Online branding is about trying to create an asset online of the brand. A brand is a name, term [slogan], sign, symbol, or design or a combination of these, intended to identify the goods or services of one company or a group of companies and to differentiate them from those of competitors Kotler (2009) Well, this brand can only have an asset if that brand is trusted by its audience – if it can create a relationship. The brand can have equity if it actually solves the problem that the company is trying to solve. Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself Brand equity, brand fulfilment in terms of solving the problem for the organization and also in terms of trust, which can actually give a company a competitive advantage over its rivals. Digital Brand  Competitive Advantage This becomes particularly important when the products and services have very little difference from competitors, and so digital brand become far more impotant in terms of achieving a competitive advantage. Digital brand is becoming an asset for developing brand equity We see digital brands such as Amazon, Google, Next and Tesco are continuously trying to improve their image online so that when we want to purchase something online, those are the brands that comes to our mind and those are the brands we think of very quickly. Remember, there is a small window for companies to actually seek the attention of their audiences, and if the organization has digital brand equity which the consumer can remember, then what happens is they go for those brands first then, perhaps, going for other brands later on. Purpose of online branding is to create a memorable brand for your target audiences So digital branding, and digital branding online, is very important and can be achieved by organizations, whether they are small or large, in terms of achieving the equity so that they can achieve a competitive advantage. Asta Cepulyte, Chief Executive Officer, Sharecruit, Lithuania We have to have responsibility to take care of our personal and business profile because most of our HR professionals are struggling to find culturally fit employees for the latest research is 63%. Skills and experience are very important, but cultural fit is more important because on the long way, it’s what makes companies successful and it’s easy to browse the teams and know brands by people because brands are created by people. Personal online branding is important for those seeking to advance their career It is important to be able to demonstrate a fit between your personal brand and that of the organization Colin Telford, Managing Partner, The Candidate Ltd, UK Online branding for us is one of the key elements for our success within The Candidate. Online Brand: Key element for The Candidate Ltd So everythine we’ve done in terms of the trust and the transparency and the service that we offer must come through and ooze through our online brand that we have built over the last three years. Branding for The Candidate Ltd is about communicating trust and transparency of services offered to the target audiences (job seekers and employers) Alex Charalambidis, Digital Marketing Strategist, MONKS, Greece We are, first of all, creating our online presence and, since we are ready, we are driving traffic to our owned media presence. It’s not easy because first of all you have to be ready in terms of content, in terms of identifying the audiences, and then you have to launch the campaign. First decide on the platforms for communicating your online brand – social networks, web pages, etc. So my advice to every client – don’t go to Pinterest, don’t go to Instagram, if you’re not ready and if you don’t have someone to manage them. 1. Identify your brand audiences 2. Document your brand messages and values 3. Develop presence on the relevant networks 4. Launch capaigns to engage with your audiences on these relevant networks 5. Measure your engagement and earn from results
Air Combat Consumer Campaign
 
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High Adrenalin Magic! Perfect Campaign to stimulate purchase particularly if you're targeting men. Integrate with TV to maximise your brand image Some content found in public domain. Need it removed, just let us know
Views: 46 Bangkok Bonkers
How brand name affect on consumer behavior?
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 204 elephant in blue
Do consumers' brand preferences change in a downturn?
 
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Dan Germain - Head of Creative - Innocent Drinks - The value of online strategy
FGC Leaders Series: Mitch Cuevas, API Consumer Brands - Big rewards from NZ-made branding
 
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A “lean” approach to efficiency in manufacturing is enabling pharmaceuticals company API Consumer Brands to stay in New Zealand and reap big rewards from New Zealand-made product branding, says General Manager and Director Mitch Cuevas in this FGC Leaders Series video interview on trends and sustainable innovation. He says it’s very difficult to maintain manufacturing in New Zealand because of the costs, but by keeping them under control they can stay here and keep New Zealand-made as part of their product range. He gives an example of a product that was rebranded using iconic names and places, so Asian consumers knew they were getting “a piece of New Zealand at an affordable price”. “We had phenomenal success with the appeal of real New Zealand products that are both affordable but also tell a real New Zealand story as part of the brand.” In the video he also talks about staying up with consumer trends towards plant-based ingredients.
Pet Sematary (2019) - Trailer 2 - Paramount Pictures
 
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They don’t come back the same. Watch the second trailer for #PetSematary, based on Stephen King's terrifying novel. In theatres April 5, 2019. Based on the seminal horror novel by Stephen King, (#StephenKing) #PetSematary follows Dr. Louis Creed (Jason Clarke), who, after relocating with his wife Rachel (Amy Seimetz) and their two young children from Boston to rural Maine, discovers a mysterious burial ground hidden deep in the woods near the family’s new home. When tragedy strikes, Louis turns to his unusual neighbor, Jud Crandall (#JohnLithgow), setting off a perilous chain reaction that unleashes an unfathomable evil with horrific consequences. Connect with #PetSematary Facebook: https://www.facebook.com/PetSemataryMovie Instagram: https://www.instagram.com/petsematarymovie/ Twitter: https://twitter.com/petsematarymov Paramount Pictures Corporation (PPC), a major global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Connect with Paramount Pictures Online: Official Site: http://www.paramount.com/ Facebook: https://www.facebook.com/Paramount Instagram: http://www.instagram.com/ParamountPics Twitter: https://twitter.com/paramountpics YouTube: https://www.youtube.com/user/Paramount
Views: 10818422 Paramount Pictures
Brand Keys Strategic Brand Equity Engagement
 
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Building brand equity is the reason behind whatever brands do in the marketplace, from products to promotions to messages and their placement. But what is brand equity, and how should it be measured? Watch and see how Brand Keys helps clients understands where their category-gold lies, and how to focus any efforts according to what consumers want and expect most.
Views: 985 key2loyalty
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
 
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Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
Views: 2706328 Rene Brokop
Experiential Event Marketing Consumer Activation Ray Ban
 
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http://www.4eon.net/experiential-marketing/consumer-activation/ 4 EON helped Ray Ban with a consumer activation branded event which was inside a military Naval Base in Pearl Harbor. This experiential marketing event was designed to help create product awareness and increase sales for Ray Ban during a branded, in – store marketing experience. The other goal was to get people to try on and take pictures with the new sunglasses frames on. Contact us http://www.4eon.net/contact-us/ Each consumer activation can be held in a number of venues, including, but not limited to; in-store retail spaces, pop-up shops or mobile retail locations. The focus is to engage the consumer and focus their attention on the product, of which they may have been previously unaware . The interactivity of this service, allows your brand to connect the consumer with a greater retail experience and engage them with purchasing incentives, which will increase your overall brand and product awareness.
Views: 5053 VolcomSocerer

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