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erik's speech at the launch of 'brand driven innovation'.
 
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the AVA academia book 'Brand Driven innovation' was launched on october 27th 2010 at the TU Delft by a symposium featuring 9 speakers including erik. See the report here. More videos will follow.
Views: 403 zilverclips
Highlights of BRAND DRIVEN INNOVATION: DESIGN, MANAGEMENT AND VALUE
 
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Themed BRAND DRIVEN INNOVATION: DESIGN, MANAGEMENT AND VALUE, the 5th International Conference on Brand Management brings together world-class brand management experts from academic and business sectors to share cutting edge information on current trends in brand management and innovation.
Need for Purpose Driven Innovation | Ganesh Sonawane | TEDxCOEP
 
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People are inspired to innovate when they embrace a meaningful ideal. That is, a purpose to what they are trying to achieve. A purpose with which they can identify. A purpose that permeates the organization. A purpose that isn’t purely about profits, but is mostly about improving the well-being of customers, society and the planet. Co-founder and CEO of Arcatron Mobility, an organization that builds innovative physical aid devices to enhance the lives of people with limited mobility and elderly care needs; reinventing assisted living by making it dignified, simple and safe. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 1108 TEDx Talks
KM.ON – Digital Driven Innovation
 
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KM.ON is the new KARL MAYER brand for delivering digital solutions at a market leader level. KM.ON stands for “digital driven innovation” and brings together the digital solutions portfolio of the KARL MAYER Digital Factory, a new software start-up, and the entire KARL MAYER Group. https://kmon.net/
Views: 585 KARL MAYER
Stronga HookLoada HL180T with PowerTrak™ driven axle – Innovation redefined
 
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Stronga proudly present the modern driven axle option which redefines innovation in the market-leading HookLoada trailer range. The driven axle option is a product of Stronga’s unrelenting attitude to continuously improve performance, outcompete the market and raise efficiency. The Stronga hooklift driven axle delivers improved driving performance, efficient dynamics and optimal ride experience, all of which lead to total user satisfaction. Driven axle technology is tried, tested and proven in the field and on the road. That means you can be confident that the technology is long life and reliable, leading to a high trailer resale value and low cost of ownership. In the video, discover how the Stronga PowerTrak™ driven axle delivers increased torque and increased traction on demand, when the operator needs it most. Proven and reliable PowerTrak™ driven axle technology allows the hooklift trailer to thrive in even the most extreme environments. Stronga PowerTrak™ driven axle technology is a product of hard work and excellent skill. Find out why the driven axle option improves hook trailer performance: • When the going gets tough and the environment becomes more demanding, the PowerTrak™ driven axle comes into its own and out-performs those around it. With driven axle technology, customers can be confident that they are properly prepared for the surface and weather conditions ahead. • HookLoada driven axle customers benefit from improved traction and torque on demand, in both forward and reverse. • The driven axle lowers the prime mover power demand, relieving some of the power required to pull the trailer. Because of this, the driven axle option is a powerful financial investment with an estimated 20% saving on fuel consumption. • Excellent and effortless terrain riding ability reduces soil compaction and damage. A defining feature of the hooklift trailer system is the ability to driven on and off road. The driven axle option protects the soil structure for optimal driver confidence in the field. • Stronga driven axles freewheel on the road, contributing to the significant fuel savings throughout the year, improving maneuverability in tight and confined spaces, and reducing tyre wear for longer performance life. • Driven axle PowerTrak™ technology is the future of trailer transport; increasing efficiency and productivity from elevating the load carrying capacity. Transporting greater load capacities at any one time reduces journey frequency, fuel consumption and operator hours for financial savings that really add up throughout the year. • Using big Nokian Country King radial tyres, customers notably allude to the smooth and powerful HookLoada driving performance when fitted with Stronga PowerTrak™ driven axles. A Stronga hook lift trailer fitted with the excellent driven axle option is one of the most powerful financial investments the professional operator can make today. With ultra-low depreciation costs, reduced labour requirement, stunning efficiency improvements and reduced fuel costs, the Stronga PowerTrak™ driven axle is unquestionably the greatest hooklift axle solution in the market today. Discover more about the Stronga hooklift trailer system: http://stronga.co.uk/HookLift-Trailers/HookLoada.php Visit Stronga on Facebook: https://www.facebook.com/StrongaWorldwide Follow Stronga on Twitter: https://twitter.com/StrongaLtd
Views: 544763 STRONGA
User-driven innovation and user involvement
 
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In this video Anne Bøgh Fangel, Research and Innovation Specialist at the Alexandra Institute, explains how we use user-driven innovation and user involvement in our projects and gives an introduction to the method cards, our collection of methods for user involvement. For further information, please visit: http://www.alexandra.dk/dk/vi_tilbyder/brugerdreven-innovation-brugerinddragelse/sider/default.aspx Find an electronic version of the method cards here: http://www.e-pages.dk/alexandra/15/ Or please contact: Anne Bøgh Fangel Tel. +45 22 25 53 22 Mail: [email protected]
Trailer: Build a Social-Mission Driven Brand with Neil Blumenthal
 
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Take your favorite brand and re-imagine it with a social mission. Demonstrate the impact the brand would have, explain how it would share the story, and draft its launch plan. Sign up at http://skl.sh/1is0jdZ Click here to subscribe to Skillshare: http://bit.ly/1C5pdvg Check out all of Skillshare’s classes: http://skl.sh/youtube Like Skillshare on Facebook: https://www.facebook.com/skillshare Follow Skillshare on Twitter: https://twitter.com/skillshare Follow Skillshare on Instagram: http://instagram.com/Skillshare
Views: 2056 Skillshare
booklaunch brand driven innovation.mp4
 
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a compilation of the booklaunch symposium that was held on october 27th to celebrate the launch of Erik Roscam Abbing's AVA book 'brand driven innovation'. You can order the book here: http://amzn.to/fce8sB
Views: 297 zilverclips
Innovating at scale: Customer-driven innovation at BMW - Full version
 
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Rackspace and Economist Intelligence Unit conducted research on 200 UK companies that reveals innovation must be driven by customer needs. BMW share how they are leveraging this. Learn more: https://www.rackspace.com/en-gb
Views: 135 RackspaceUK
Defining Brand at Refinery29 [Design Driven NYC / FirstMark]
 
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Michael Ciancio, Creative Director of Refinery 29, presented at FirstMark Capital's Design Driven NYC on November 10, 2015. He discussed the definition of brand and how it can be approached by organizations. Refinery29, the largest independent fashion and style website in the United States and the fastest growing media company on the 2013 Inc. 500 list, delivers nonstop inspiration to live a more stylish and creative life. In addition to its global and local newsletter editions and 24/7 original editorial content, Refinery29 connects readers with content, commerce, and community, giving them all the tips, tricks, and tools they need to live a more beautiful life – and share it with the world. For more information and to browse content, visit www.Refinery29.com. FirstMark Capital is an early stage venture capital firm based in New York City. To become a part of Design Driven NYC, visit http://designdrivennyc.com. To find out more about FirstMark Capital, visit http://firstmarkcap.com.
Views: 637 Design Driven NYC
Schrader Historical Timeline - Innovation Driven since 1844
 
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Schrader Performance Sensors, the automotive aftermarket brand of Sensata Technologies, continues to maintain its position as the leading global manufacturer of tyre pressure monitoring systems (TPMS). Schrader has delivered solutions that protect and perform for the past 174 years. Schrader began making valves for bicycle tyres, later expanding into pioneering TPMS and now offering revolutionary TPMS solutions for OE manufacturers in the aftermarket. Our history goes back to 1844, when a German immigrant, August Schrader, opened a small shop in lower Manhattan, NY. A few decades later, August Schrader’s son, George Schrader, took over and produced the first bicycle valve in 1891. Less than 6 years later, he introduced the automotive pneumatic tyre valve that is still used on most vehicles today. This was the first of many patents to follow. The early success of Schrader shows the origin of the company’s constant strive for innovation and excellence that has lived on for over a century. Over the last 100 years, with this spirit, Schrader developed and introduced a variety of valve assemblies and gauges. The company’s early devotion to meet and forecast needs of the automotive industry then resulted in pioneering TPMS. In 1997, Schrader landed it’s first of many OE manufacturer contracts by equipping the C5 Corvette with TPMS. Now, TPMS is a safety feature that is regulated on all cars and light trucks sold in the U.S. and in Europe and will soon be regulated in China in 2019. Nowadays, Schrader’s direct TPMS technology can be found in over 50% of global OEM vehicle platforms. For more information, please visit: www.SchraderSensors.com
Views: 35 Schrader Europe
Talent Driven Innovation
 
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Chris Conrardy, Chief Technology Officer and Vice President, Technology & Innovation, EWI Dr. Johney Green, Director, Energy& Transportation, Science Division, OAK RIDGE NATIONAL LAB Dr. William Hartman, Executive Vice President, FRAUNHOFER USA Amy Kaslow, Senior Fellow, COUNCIL ON COMPETITIVENESS Moderator: Craig A. Giffi, Vice Chairman, U.S. Leader Consumer & Industrial Products, Deloitte LLP How do countries develop the highest-skilled talent for the manufacturing sector? Interact with a panel of global leaders who will share best practices from around the world. CEOs view talent as key to the success of both companies and countries. In the 2010 Global Manufacturing Competitiveness Index by Deloitte and the U.S. Council on Competitiveness, top executives identified talent-driven innovation as more important than any other single driver of manufacturing competitiveness. Talent-driven innovation is characterized as both the quality and availability of a country's workers, scientists, researchers, engineers and teachers who "collectively have the capacity to continuously innovate and, simultaneously, improve production efficiency." Learn how countries are using different strategies to develop talent that drives the quest for innovation.
Views: 191 MfgInstitute
Crowd-driven Innovation for Brand and Product Development
 
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Learn how companies such as P&G are turning to the crowd to engage key stakeholders and high-value customers in the development of brand strategies and in the development of new products.
Views: 206 Crowdsourcing.org
Trane® Displays New Innovations at 2013 AHR Expo
 
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Trane, a leading global provider of indoor comfort solutions and services and a brand of Ingersoll Rand, celebrated 100 years of customer-driven innovation at the 2013 International Air-Conditioning, Heating, Refrigeration (AHR) Exposition, held in Dallas. The company showcased innovative new products, systems and services; informative on-site demonstrations, technology-based presentations and special anniversary activities at the Trane booth at the AHR Expo.
Views: 2334 TraneCommercial
Lenovo Reliability: Feedback-Driven Innovation
 
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This video tells the story behind the legendary quality and reliability of Lenovo's Think brand. It highlights numerous customers, whose feedback drives our company's innovation. Intel Turbo Boost and Hyper-Threading technology are highlighted, as are Lenovo's own ThinkVantage Technologies.
Views: 3497 Lenovo
What is design-driven innovation?
 
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Design-driven innovation is characterized by being user driven, holistic, future oriented and multidisciplinary. Project manager at the Danish Design Centre, Christina Melander, talks about the pros of design-driven innovation and presents the Danish Design Centres model for design-driven innovation, the DIN-Model.
Marc Pritchard: Empowering Brands Through Design and Innovation | ANA 2010
 
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Although the title of the presentation delivered at the Association of National Advertisers (ANA) by Marc Pritchard, Global Marketing Officer of the Procter & Gamble Company, was titled, "Empowering Brands Through Design and Innovation," it could have easily been titled, "Purpose Inspired Brand (and revenue) Building" or "A Guide to the Galaxy for the 21st Century Marketer" because that is exactly what it was. Marc Pritchard explains how the Company uses the purpose-driven brand building and creative innovation to thrive during uncertain economic conditions and times. Pritchard introduces 5 key concepts describing the concept of the power of purpose, presents three examples for how P&G brands bring this concept to life and illustrate the Company’s core marketing strategy: that by improving people’s lives, P&G can do well by doing good … “Touching Lives, Improving Life”. Here are 5 key changes for purpose inspired, benefit-driven brands that make life better: 1. Change the definition of why brands exist – guide brands with a purpose focused on how the brand benefit uniquely touches lives and makes better; 2. Change mindset from marketing to consumers to serving people; 3. Change the definition of who we serve – not consumers as a target but as people we seek to serve with brands; 4. Key to have an understanding of people – deep human insights that drive behaviour – motivations and intentions; 5. Move from small ideas to big ideas that build initiative so they are engaging, inviting, participating – want to become part of community and invite participation.
Views: 49 Alex Drozdovsky
Taller "Como crear mi promesa de marca" con brand driven innovation y lego serious play
 
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Hacer innovacion a través de la marca supone dejar de ver la marca en 2d, ser un solo soporte para marketing y comunicación para trabajar la marca en 3d y 4d, como motor, inspiración, guía y filtrado de las acciones de innovación en la empresa. El primer paso es Entender el contexto de nuestra empresa y el de nuestros clientes y agentes de interés externos, fase que termina definiendo nuestra "Promesa de Marca"
Views: 13 juanfra abad
Trend-Driven Innovation Virtual Launch with Q&A | February 2016
 
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Trend-Driven Innovation Virtual Launch with Q&A One of 26 virtual launch events taking place worldwide to celebrate the launch of TrendWatching's brand new book Trend-Driven Innovation: http://trenddriveninnovation.com/  Hosted by the authors, these events not only celebrate Trend-Driven Innovation and the exciting movement it represents - it’s also our way of celebrating and showcasing the global trend community, which is at the heart of everything we do!
Views: 363 TrendWatching
HP tells FESPA TV latest innovation is driven by brand owners
 
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New Orange and Light Black add-on is driven by print buyers and brands, say HP at Turkey's new annual show, FESPA Eurasia. The 8-colour option is for company's FB7600 flatbed printer (http://bit.ly/19Ps24C).
Views: 87 FESPATV
Samsung Case Part 1: A Customer-Driven Brand
 
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Professor Bernd Schmitt of Columbia Business School discusses the Samsung brand, describing Samsungs customer-driven approach to developing the 2View camera, and his new case study on the 2View and its role as part of a broad strategy to build the Samsung brand. The BRITE '10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www.briteconference.com or http://www.globalbrands.org
Vlog 28 July 2009 - Thinking about... Verganti's "Design-Driven Innovation"
 
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Some thoughts upon reading the book on innovation by professor Roberto Verganti.
Views: 715 John Caddell
Customer-driven innovation at BMW - Snippet 1
 
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Rackspace and Economist Intelligence Unit conducted a survey which reveals UK companies and agree that listening to customers is important for developing better products and services. Learn more: https://www.rackspace.com/en-gb
Views: 111 RackspaceUK
Innovation & creativity in outdoor by Urban Media & Clear Channel
 
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Creating the future of media, Out of Home. New technologies and fresh ways of thinking are opening up what is possible within Out of Home and digital Out of Home advertising. We are at the forefront of this change, making smart use of this technology and realising the potential of the medium. From paper to pixels, we deliver the unexpected and help brands meet people in new and innovative ways. Driven by social and consumer trends and amplified by the creative possibilities, the oldest medium has been transformed into a truly 21st Century digital medium
Views: 16203 clearchannelbelgium
Empowering Data-Driven Innovation in Government
 
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Join the founding architect of Denver's Peak Academy to learn how to invest in, brand, and position your own internal innovation team. During this discussion, you’ll zero in on what a customer-centric culture is, and how to foster and exploit that culture to drive high performance in your organization. Additionally, you’ll discover how tools like data visualization and process improvement can empower your team to deliver.
Views: 33 Cartegraph
Packaging Solutions - market driven innovations by DuPont
 
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http://www2.dupont.com/Food__Innovations/en_GB/packaging/packaging-solutions.html?src=fdemea_uk_you_pac We have over 80 years experience in packaging, bringing packaging solutions to consumer good companies, but also to retailers. We also - from farm to fork - have an agri-nutrition business and a crop business that looks at bringing productivity to farmers. The most important is that we bring sustainable innovation that meets market needs. 0:45 We need to be spotting every trend very early. We need to have key leading indicators for our department in the food space to understand when population and also consumer needs are changing quickly. But the next field of excitement is true innovation that comes with the customer experience, convenience, easy opening, but also in terms of printing. The most important portfolio of products is for packaging, security, or safety enhancement, and this can be either from puncture-resistant, or from a convenience perspective, easy opening, but we also work on sustainable packaging that is based on either bio resources, but also we look at, how can we reduce the environmental footprint so the reduction of packaging, making it possible to have less layers so that you have to landfill or incinerate less packaging. The other thing we do is related to safety in food when it comes to packaging. So we try to work very hard to come forward with film structures that give you the highest puncture resistance on the market, and therefore protect food and obviously help increase the shelf-life. 2:07 What Dupont can offer is the variety of markets we serve, but also the leveragability. You can take an innovation that you learned in one market sector into another, and it's the same in packaging. How does packaging and our responsibility for the food chain, how does it look in ten years? What do consumers really want? How will goods be packed going forward?
Views: 813 DuPontFoodEurope
Cruelty Free Luxury Beauty
 
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Hourglass is redefining luxury cosmetics with innovation, integrity and social responsibility. Our brand is driven to protect animals and the global environment in which we all share. To further support animal welfare, we pledge to become one of the first vegan cruelty free luxury beauty brands by 2020. Currently, 80% of our products are vegan, and we are discontinuing or reformulating all existing non-vegan products. After viewing Steven Wise in the critically-acclaimed documentary, Unlocking the Cage, we discovered the Nonhuman Rights Project. This organization works to secure legally recognized fundamental rights for nonhuman animals through litigation, advocacy, and education. Its work will change the course of history for animals. We support the Nonhuman Rights Project in their fight to establish legal rights for animals by donating 1% of all profits from every purchase on hourglasscosmetics.com. Hourglass believes that luxury beauty can truly be cruelty-free.
Views: 680 Hourglass Cosmetics
Jim Steele p2: the Business of User-Driven Innovation
 
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Jim Steele, president of Salesforce.com, keynoted at the CED's recent Tech conference. It's a great day when your sales pitch gives guidance to startups on the future shape of business. My name is Garrett French and I'm a media creation consultant to CEDNC.org on behalf of my company, MarketSmartInteractive.com.
Views: 1591 GarrettFrench
Innovation in VLCC is driven by R&D: Vandana Luthra
 
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Providing a holistic approach to beauty, slimming and fitness, VLCC has become a household name says founder Vandana Luthra. Apart form being and innovative techno-commercial brand VLCC takes pride in being a women-friendly company. About the Channel: Watch Business Today videos to get the latest news on Business, stock market, sensex - BSE India, NSE India, personal finance, gold prices, petrol prices and more. Also, get an insight into the dealings of the top companies in India from Business Today's award-winning journalists. Get up to date with all investment options (Mutual Funds, SIPs, Debt, Equity, Insurance, Home Loans, Pension Schemes, Retirement Plans) from our Money Today team. Also, watch interviews of top CEOs. Regular shows to watch out: The Good The Bad and The Ugly with BusinessToday.in Editor Rajeev Dubey to know the top stories of the day specially curated from the world of business and economy. Watch Inside India's Factories to find out how different products get manufactured and processed for final consumption. You can follow us at: Website: https://www.businesstoday.in Facebook: https://www.facebook.com/BusinessToday Twitter: https://twitter.com/BT_India Google Plus: https://plus.google.com/+businesstoday
Views: 1136 Business Today
How product design can change the world | Christiaan Maats | TEDxUniversityofGroningen
 
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Christiaan Maats is a designer and entrepreneur who challenges the way we look at product design. Going beyond form and function he shows us how products carry deeper layers of meaning and how those layers can connect us to a bigger reality. In this Talk, Christiaan Maats explains how meaningful products can embody the change we want to see in the world and sheds light on his own vision of a circular society that integrates industrial society with its natural roots. Christiaan Maats was born and raised in Groningen, though he studied Industrial Design Engineering at Technical University in Delft. His keen interest in the psychology behind product- and brand experience took him to Sydney, Australia where he conducted a case study titled “Storytelling through Product Design”. Good product design is good storytelling, according to Christiaan. His creation of the world’s first biodegradable shoes that bloom is a perfect example of his philosophy. Christiaan considers himself a practical idealist. He is driven by his passion for innovation and creating products and brands that inspire a better future by making you smile, think and wonder. His refreshing ideas on sustainable innovation disrupt the status quo. Christiaan's diverse background and enthusiasm are great ingredients for an inspiring TEDx Talk that focuses on the society of the future and how to get there. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 59720 TEDx Talks
PARC Forum: Time to Change -- Culture and Brand Disruption Leading to Innovation
 
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Time to Change -- Culture and Brand Disruption Leading to Innovation Most of the time we focus on disruptive innovation with a close eye on delivery of a potential disruption in the marketplace. But for many companies to truly succeed in tapping into disruptive innovation, the disruption actually needs to start at home first. This panel of social, innovation, and brand experts will explore how to shift internal culture into a competitive advantage. If a company is more than 5 years old, it's time to start internally disrupting -- and this doesn't mean just a reorg or disrupting for disrupting's sake. We will delve deeply into looking for the signals of when it's time to change, explain case examples of tactics, and, above all, share how to add humanizing and impactful communication throughout the process. Susan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop both social data intelligence strategies that support their business objectives. Susan has a diverse background in marketing and strategic planning within both corporations and agencies. She's a frequent speaker on social media and analytics and has been extensively quoted in outlets including Fast Company, BBC, New York Times and The Wall Street Journal. Find her on Twitter at @setlinger and at her blog, Thought Experiments, at susanetlinger.com. Bryan Kramer is President and CEO of PureMatter. He has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. Bryan's leadership as CEO has helped lead his agency through consistent growth over the last 10 years, earning a spot as one of the fastest growing private companies in Silicon Valley. Bryan is very active as a social media strategist with over 100k combined followers, speaker, and featured blogger. Bryan was recently listed as one of the Global Top 50 Social Media CEO by Huffington Post and Kred. Michela Stribling is social business program director for IBM. She has driven social media strategy for a division of IBM (leading the charge to break a Guinness World Record in the process). She served as senior director of corporate marketing for Coremetrics (acquired by IBM), where she dreamt up go-big-or-go-home PR strategies and was rewarded for having fun. Michela was the founding member of Google's internal communications team, devising the strategy for keeping employees in the loop during a period of tremendous growth, which included the company's IPO. She graduated with highest honors with a B.A. in English from the University of California, Berkeley and earned her master's in communications management from the Annenberg School of the University of Southern California. Todd Wilms is the Head of Social Business Strategy at SAP, helping the brand reach billions of audience members around the globe through their digital properties. A 20 year marketing executive, he previously held leadership roles at some of the world's best known brands like eBay/PayPal, PeopleSoft, and agency GPJ. He is a frequent speaker and contributor to Forbes and other media channels, as well as being widely quoted in business journals, books and college textbooks (infecting the minds of America's youth, or something like that). He currently lives in the Bay Area with his beautiful wife and two young sons, and is seriously thinking about getting a dog.
Accelerating design-driven innovation in Lithuania
 
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This event was the first in a new series organised by Design for Europe to help support design-driven innovation in Lithuania. We present a result of a close collaboration between Lithuanian Design Forum and Design for Europe.
Views: 207 dizainoforumas
Samsung Case Part 2: Innovation Process
 
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Yoon C. Lee, managing director of Samsung's Global Product Innovation Team, discusses the innovation process that led to his companys breakthrough 2View camera. He stresses that design innovation needs to balance functional and emotional values in both product design and quality testing. The BRITE '10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www.briteconference.com or http://www.globalbrands.org
dd•l + brand meaning
 
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Kevin Bethune explains the meaning behind the name, "dreams • design + life" (pronounced "dreams, design and life"). He reflects on his career path, and how that informed the purpose of his company moving forward. Dreams, the role of design and life circumstances are all connected and cyclical. Thank you for watching. If you're interested in beginning a collaboration with dd•l, please visit our website at http://dreamsdesignandlife.com and click on the Contact link. Thank you. dreams • design + life (dd•l for short) provides multidisciplinary design & innovation services for purpose-driven brands who uphold a shared-vision for unlocking human potential. Fit for the future, dd•l offers holistic creative collaboration by exercising breadth and depth through a range of differentiated capabilities including innovation strategy, future visioning, ethnographic research, concept design, service design, industrial design and product development. Kevin Bethune founded dd•l with the vision and desire to create an independent creative collaboration platform that would address latent needs in the marketplace, and truly improve people's daily lives through thoughtfully designed experiences. dd•l sets itself apart from the typical agency by offering premium collaboration, differentiated access to thought leadership and shared investments in projects where there is mutual interest to co-create a unique value proposition.
Was ist User Driven Innovation (UDI)?
 
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http://www.laboratories.telekom.com/public/deutsch/netzwerk/pages/udi.aspx Wie kann man sicherstellen, dass neue Produkte einfach und intuitiv zu bedienen sind? Wie entwickelt man innovative Services, die einen echten Mehrwert für Nutzer bieten? Das Team User Driven Innovation (UDI) der Telekom Innovation Laboratories (T-Labs) macht genau das und setzt dazu unterschiedliche Methoden der Nutzerforschung wie Ethnografie, Business Modeling, Feldtests und viele andere ein. Dies ist ein Einblick in die Arbeit von UDI bei den T-Labs!
Southern tech companies pave way for an innovation-driven economy
 
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Vice Premier Han Zheng said in his speech at the China Development Forum that China aims to build an innovation-driven economy. It's a vision that's gradually becoming reality, with the help of tech companies specializing in new industries, from genomics to robotics. Our reporter Ge Yunfei went to southern China to witness the change. Subscribe to us on YouTube: https://goo.gl/lP12gA Download our APP on Apple Store (iOS): https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8 Download our APP on Google Play (Android): https://play.google.com/store/apps/details?id=com.imib.cctv Follow us on: Facebook: https://www.facebook.com/ChinaGlobalTVNetwork/ Instagram: https://www.instagram.com/cgtn/?hl=zh-cn Twitter: https://twitter.com/CGTNOfficial Pinterest: https://www.pinterest.com/CGTNOfficial/ Tumblr: http://cctvnews.tumblr.com/ Weibo: http://weibo.com/cctvnewsbeijing
Views: 457 CGTN
Design-Driven Organisational Change with Shangri-La Hotels
 
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Shangri-La, five-star luxury hotels is located in premier cities across the globe. This asian heritage hotel brand identified the need for growing an innovation culture as a key strategic goal for the next 2 years within their organization. They engaged our strategy practice to define and execute a strategic plan to train and mentor their hotel GMs. We ran a series of Design-Thinking workshops and introduced our “Agile Innovation Toolkit” to the team. We also assisted them in their service and process design projects across the Shangri-La network.
Views: 574 GlobalDigital Mojo
What Is Customer Driven Learning and Innovation?
 
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The above video explains What Is Customer-Driven Learning and Innovation For more information on this subject, download the white paper here: https://www.onlinewhitepapers.com/marketing/what-is-customer-driven-learning-and-innovation/ ABOUT: Online White Papers, a web brand of Bython Media, helps company executives and IT decision-makers identify the problem areas of their business as well as strategies, techniques, and technologies to inform employees, give insight and support where needed, and to streamline the business process. A vast repository of professional resources from leaders in the IT, finance, marketing, and human resources industries brings solutions to your fingertips. Find out more at OnlineWhitePapers.com.
Views: 12 Bython Media
Selligent: Data-driven multi-channel marketing (English)
 
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http://www.selligent.com/ Our mission is to enable B2C brands, marketers and agencies to creatively engage their customers and increase lifetime value. We achieve our mission by delivering innovative, data-driven, 4-in-1 multi-channel marketing solutions. Our solutions bridge the gap between digital and relationship marketing empowering marketers to manage each brand interaction - from the very first click-thru to ongoing customer engagement. With Selligent's dialogue solution, marketers can define and execute highly personalized, multi-stage, data-driven brand experiences across channels, time, inbound and outbound. Selligent uniquely combines: - Analyzing customer data and behavior to identify untapped segments, - With creating cross-channel interactions, - While optimizing offers and campaigns for maximum conversion, and - Executing across all channels from within a single solution. By delivering a robust, easy-to-use solution that addresses all four marketing needs, Selligent is the strategic partner for interactive marketers. We prove this every day with the over 400 brands that are serviced by our vast and growing network of agencies. Selligent is an international digital marketing campaign management solutions vendor with customers in Europe and the USA across industries as diverse as retail, travel and entertainment, media and publishing, and financial services.
Sustainable Brands 2013 - From Revolution to Renaissance
 
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Sustainable Brands http://www.SustainableBrands.com An explosion of purpose-driven innovation is sweeping across the global business community. Courageous brand leaders and entrepreneurs are finding ways to reinvent business and economies by looking to healthy natural systems for inspiration. Join 2,000 of these innovators at SB'13 to witness the birth of a 21st century renaissance, as brand, innovation and sustainability leaders from around the world come together to shape the future of commerce.
Views: 2244 SustainableBrands

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