Building Brand Loyalty
Having a loyal following of customers is a vital component behind business success. In order to attain loyalty from your users, you need to establish and encourage trust amongst a community of fans.
This can be achieved in a number of ways, which we’ll briefly address below, and the video above will expand upon in more detail:
Creating a story for your business can help keep your brand voice, and messages, consistent, clear and relatable.
Reed Hastings, CEO and co-founder of Netflix, utilises this tactic extremely well when discussing the origins of his business:
"I had a big late fee for 'Apollo 13.' It was six weeks late and I owed the video store $40. I had misplaced the cassette… Later, on my way to the gym, I realized they had a much better business model. You could pay $30 or $40 a month and work out as little or as much as you wanted.” (Source: The New York Times)
This simple tale turns a multi-million dollar business into a relatable idea.
Social media gives businesses the opportunity to connect and interact with users like never before. Businesses can use social platforms to assess who their audience are, and how they feel about the brand. They can then use this information to personalise their responses, and grow trust in their users by addressing them directly.
As well as social media, you can also use surveys, focus groups, and customer analysis to better understand your audience.
Use the data you collect on your audience, such as purchase history, to personalise your marketing and make individual users feel valued. Offer exclusive, tailored rewards to showcase that you both know, and care about your user base.
Remember to reward your original customers, especially those who've been there with you from the beginning.
If people trusted enough to put their faith in your brand at the beginning, don't forget about them once you get bigger. Use loyalty schemes, and exclusive user discounts and offers, to showcase that you remember those who helped make your brand.
These are just a few tips and tricks for building brand loyalty, but be sure to watch the video above for more information, or find out more about our online branding services here:
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