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Search results “Brand and branding models”
WE ARE SUPREME | A Documentary about Brand Culture & Exclusivity
 
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'We are Supreme' is a short film/documentary which explores the idea of brand culture today, asking why exclusivity affects the way we view fashion and everything that comes with it. Including interviews with fashion designer, Ricky Wesley Harriott and fashion merchandiser, Wendy Williams - we try to find out why we're spendingso much of our salaries on big name brands. Directed & Edited by Ki Griffin Camera by Shaquille Allen & Junior Shirley Many thanks to all the participants! Find me on... Instagram | https://www.instagram.com/chroma.ki/ Facebook | https://www.facebook.com/itschroma.ki/ Music Sources: ArgoFox | Royalty Free Music (https://www.youtube.com/watch?v=nRa-eGzpT6o) AndrewG | Background Music for Videos (https://www.youtube.com/watch?v=TwZ-EwgKA1o) e-soundtrax | Background music for videos (https://www.youtube.com/watch?v=jy3dDwrHDKE)
Views: 51267 ki griffin
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 708162 TED Archive
Aaker on Branding: 20 Principles That Drive Success
 
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Featuring: David Aaker, Professor Emeritus, Haas School of Business, and Vice Chairman of Prophet Drawing from his new book, Aaker on Branding: 20 Principles that Drive Success, David Aaker will discuss what you need to know to create and manage strong brands. He'll comment on both the history and the future of branding, touching on the power of brand as asset, the role of a brand vision, the importance of innovation, and the need to change the focus from the offering to what the customer is passionate about.
Marketing Guru David Aaker, "Brand Relevance"
 
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Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley's Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas of business - which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders - individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school's distinctive culture is defined by four key principles - question the status quo; confidence without attitude; students always; and, beyond yourself. Visit our website at http://haas.berkeley.edu
Views: 75062 Berkeley Haas
Simplicity: the Key to Building a Successful Brand
 
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BJ Cunningham, Entrepreneur According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure they're saying the right things? MeetTheBoss TV's Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age...
Views: 104765 MeetTheBoss
How To Design a Brand Identity
 
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Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
Views: 113920 CreativeMarket
MODEL BRANDING: HOW TO BRAND YOUR NAME & LOOK FEMALE ENTREPRENEURSHIP(ALL SHAPE SIZE MODELS!)
 
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BRANDING And How crucial it is to come up with your own unique branding model name that will be “your” signature label for your future work, whether for being a model or a business woman, or whatever path you wish to take afterwards (Think about your future and what you want to do after modeling: How you want to set up your future by tying it into your present) AND Branding Guidance from a successful Petite 5'2" Professional Freelance Model for Branding advice for starting and experienced models for petite and short models. WEBSITE TO VOTE FOR PETITION FOR PROFESSIONAL SHORT MODEL SOCIETY: www.kisabeldemure.com/shortmodelsociety #makeup #model #petitemodel #petitemodeling #petite petite noir ______________________________________ ****MY WEBSITE: https://www.kisabeldemure.com **** ****PROFESSIONAL SHORT MODEL SOCIETY TAB: https://www.kisabeldemure.com/shortmodelsociety **** https://www.instagram.com/kisabeldemure https://www.twitter.com/kisabeldemure https://www.facebook.com/kisabeldemure ---------------------------------------------------------------- SUBSCRIBE, LIKE, AND COMMENT IF YOU ENJOYED MY VIDEO! ---------------------------------------------------------------- Mentor/ Assistant with filming gear: Armin Alic https://www.youtube.com/arminalicthefilmmaker www.arminalic.com ---------------------------------------------------------------- DISCLOSURE: The above links have an affiliate code, if you purchase any products using these links I will receive a small commission at no additional cost to you. Kisabel Demure is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for Kisabel Demure to earn fees by linking to Amazon.com and affiliated sites. Amazon, the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. ---------------------------------------------------------------- plus size models tall models models modeling female entrepreneurship boss short model petite model unisex ruthless petite petite models short models professional short model society how to be a model how to pose photography fashion show how to model models should know camera lenses model shoot
Views: 33 Kisabel Demure
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 127790 Graeme Newell
How to Alibaba Private Label Products
 
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How to private label ecommerce products using Alibaba. Let me know what you think about the new microphone. Music: Fallback - Emune Chinua - Made in M Pueblo - Philanthrope
Views: 142801 David Harned
12 Branding Tips for Musicians with Brand Expert Glen Campbell
 
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In this interview Brand Expert Glen Campbell gives us insights and 12 Branding Tips and some compelling reasons why Musicians and Bands need to become their own Brand. Glen covers: 0:22 - 1. What Branding is and what it is not. 2:22 - 2. Bands have to think of themselves as a business with a commercial model. 3:00 - 3. Musicians need to take Control of their destinies. 3:15 - 4. They have to be Sustainable, Powerful and Enduring. 3:40 - 5. They must have and know what their Point Of Difference is. 4:15 - 6. They must know who their Fans are and know how to communicate with them. 4:26 - 7. Musicians and bands must know their competitors. 5:00 - 8. What is your Vision? 5:12 - 9. What is your goal? 5:23 - 10. What is your Core Purpose? 6:20 - 11. What are your Values? Individually and as a band. 6:40 - 12. What is your Image? 7:24 - Conclusion
Views: 3234 TheRockStarBlueprint
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Branding 2 - brand associations
 
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Your brand needs to be interesting, and people need to like it and trust before they are prepared to buy from it. It needs character, and in this video we discuss where those character traits, and various brand associations may come from... http://www.thoranna.is - http://blogg.thoranna.is - http://www.facebook.com/markadsmal - http://www.twitter.com/thoranna - http://www.pinterest.com/thoranna
Top 30 Clever Marketing Ideas
 
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This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 1806048 Scoop
What is a brand?
 
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Exploring what "brand" really means.
Views: 258102 Trigger Communications
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 1
 
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Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 105 George Rossolatos
Costume Branding Brand Ambassador Models
 
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Professional Entertainment with Cigarette Girls, Big Bands, Celebrity Lookalikes, Specialty On Call Actors, Dancers, and Models The best in Hollywood as seen on Good Morning America, CNN, Access Hollywood & more! go to www.tributeproductions.com and www.mrsbellasdolls.com for more [email protected]
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 284083 ThoughtCatalyst
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 4
 
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Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 149 George Rossolatos
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 254022 tutor2u
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 2
 
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Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 52 George Rossolatos
Brand Reflection: Instagram Model Essena O’Neill Quit Social Media
 
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19-year-old Instagram model Essena O’Neill quit social media will either make her brand more sought after for it's authenticity or it will move her out of the way for the millions of young women who would both love and appreciate the spotlight, fake or not. Was her willingness "to keep it real" good for her brand? Does it enhance her image? Will it open better doors for her career? Let's talk about it. Share your thoughts below. If you are interested, see article here. http://www.andreacallahan.com/how-fake-beauty-authentic-beauty-impacts-a-brand-essena-oneil/ Brand Management for Industry Influencers Evolving & empowering brands to stay fresh, relevant and in the lead.™ Andrea Callahan International, Inc. is the #1 premier Charlotte-based holistic marketing boutique agency. We exemplify dynamic brand stories and craft engaging messaging through creative integrated marketing. ACI builds brands. We help you exemplify what your brand stands for. We help you establish brand awareness, credibility and brand equity. The WHY behind the brand Brand personality Distinctive image and design Our mission is to lead business owners to become Industry Influencers, to build a memorable brand, craft marketing messages to attract their ideal client, build a tribe of loyal followers and increasing revenue, doing what they love. We are dedicated to your brand positioning. Your business success is our business. We have a total commitment to excellence. We exemplify five-star quality and superior personalized service. Visit the Callahan's Industry Influencer's Blog for strategies, tools & best practices in branding, integrated marketing & maximizing public relationships. Join Callahan's list! Stay-in-the-know with strategies, tools and best practices to grow your business inside-out. http://bit.ly/callahanslist Andrea Callahan International, Brand Management for Industry Influencers.™ 888-54-BRAND
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 3
 
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Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 156 George Rossolatos
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 180762 Philip VanDusen
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3937485 TED-Ed
What is Brand Equity?
 
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Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1410311 Evan Carmichael
BRANDING 101 - HOW TO CREATE A WOW FACTOR BRAND
 
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BRANDING 101 - HOW TO CREATE A WOW FACTOR BRAND // Carolin Soldo Wondering how to brand your business so you stand out from your competition in the online coaching world? Welcome to Branding 101! This video is a branding workshop to help you develop a clear brand strategy for your coaching business, and will show you how to identify what type of brand you want to embody. You will learn how to seamlessly integrate your business branding and personal branding to create a WOW factor brand that’s uniquely you. CHECK OUT THE FOLLOWING FREEBIES I MENTIONED IN THIS VIDEO // -Business Branding Kit - http://www.carolinsoldo.com/branding-kit TWEET THIS VIDEO: https://ctt.ec/VweUS To learn more great branding basics, check out this video: https://youtu.be/eKACeIAXMj8 SAY “HI” ON SOCIAL: Facebook: https://business.facebook.com/carolindenisesoldo Twitter: @CarolinSoldo Instagram: https://www.instagram.com/carolinsoldo Pinterest: https://www.pinterest.com/carolindenisesoldo https://youtu.be/sXxGTK4148I
Views: 1556 Carolin Soldo
George Rossolatos Seminar on Branding, brand equity, brand semiotic models, research methods part 5
 
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Seminar on Branding, brand equity, brand semiotic models and research methods Tartu University, Estonia 13-14 May 2014 George Rossolatos MSc, MBA, PhD //disruptiVesemiOtics// email: [email protected] http://uni-kassel.academia.edu/georgerossolatos
Views: 47 George Rossolatos
HOW TO WORK WITH BRANDS AND GET PAID | instagram sponsorships
 
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WATCH PART 1 - DON'T GET TAKEN ADVANTAGE OF BY BRANDS HERE: https://www.youtube.com/watch?v=tgb6v2PUYX0 in today's video i talk about what to write and how to reach out to brands and companies to get a sponsorship! this can apply to instagram, youtube, twitter, facebook, and even snapchat. there are some amazing agencies and comapny's out there who would love to work with you. i also go over what to write in your email, how to find and contact the perfect company for you, and what to do after you feature their product. JOIN MY PHOTOGRAPHY EDUCATION FB GROUP: https://www.facebook.com/groups/buildandbloomjessicawhitaker/ http://www.jessicawhitaker.co/ https://www.instagram.com/jessicawhitaker/ ----------------------------------------­----------------------------------------­------------------------ SHOULD I HAVE TWO INSTAGRAM PROFILES? https://youtu.be/GacNvzTqjfE HOW TO PHOTOGRAPH BOYS https://www.youtube.com/watch?v=Hq6iIA3l_aw MY 6 FAVORITE FB PHOTOGRAPHY EDUCATION GROUPS: https://www.youtube.com/watch?v=Q1GBUn0TFAE HOW TO BUILD A PHOTOGRAPHY PORTFOLIO https://youtu.be/mPj2lMyfKXI HOW TO PRICE YOUR PHOTOGRAPHY WORK + WORKING FOR FREE? https://youtu.be/t2lt9QdQT5s WORKING WITH CLIENTS SENIOR PORTRAIT BEHIND THE SCENES https://youtu.be/F7PJOgh5zBM WHIMSICAL GARDEN PHOTOSHOOT BEHIND THE SCENES https://youtu.be/p-bpbWjcDMM BEST CAMERA + LENS FOR BEGINNER PHOTOGRAPHERS https://youtu.be/dkfuP8Bre5g IPHONE PHOTOGRAPHY LIFE HACKS https://www.youtube.com/watch?v=6d2jYU1qleU SECOND SHOOTERS IN WEDDING PHOTOGRAPHY https://youtu.be/l5SiPr0JblQ 7 WAYS TO MAKE MONEY IN PHOTOGRAPHY https://www.youtube.com/watch?v=puv_ZYg1aUc WHAT'S IN MY CAMERA BAG SUMMER 2016 https://youtu.be/iVS4Qd_4dq0 HOW I EDIT MY IPHONE PICTURES https://www.youtube.com/watch?v=2MoX1sdbCag BLOGGER PHOTOGRAPHY TIPS + TRICKS https://www.youtube.com/watch?v=PwlpjzrYc90 HOW TO FIND + CONTACT MODELS https://youtu.be/jO8um_Tr91M HOW TO PLAN YOUR FIRST PHOTO SHOOT http://bit.ly/29w6tip WHAT TO WEAR: WEDDING PHOTOGRAPHER http://bit.ly/29nup9v HOW TO PHOTOGRAPH MEN: JACK http://bit.ly/298zK2H MY FAVORITE CAMERA BAGS + BACKPACKS http://bit.ly/293CQ8H JUNE PHOTOGRAPHY Q&A http://bit.ly/1WYbW4C NATURAL LIGHT BEHIND THE SCENES PHOTOSHOOT http://bit.ly/1UQ0fqs WHAT TO WEAR IN PORTRAITS http://bit.ly/1UbdLaL HOW I EDIT MY PICTURES http://bit.ly/1Z92XeD WORKING WITH MALE MODELS http://bit.ly/1XVFr6v MAY PHOTOGRAPHY Q&A http://bit.ly/1XdZ7lb FASHION + PRODUCT PHOTOGRAPHY http://bit.ly/1scaO0D HOW TO SET UP A PHOTOSHOOT WORKING WITH VENDORS + MODELS http://bit.ly/1SJaqzb WEDDING PHOTOGRAPHY + BUSINESS Q&A W/ JENNY YARM http://bit.ly/23llomu 10 PORTRAIT PHOTOGRAPHY + NATURAL LIGHTING TIPS// http://bit.ly/1R1K2xm 50mm OUTDOOR PORTRAIT PHOTOGRAPHY PHOTOSHOOT// http://bit.ly/1QWmmh6 WHAT'S IN MY CAMERA BAG// http://bit.ly/1Vb1eWf ----------------------------------------­----------------------------------------­------------------------- STALK OR TALK Instagram -- http://instagram.com/jessicawhitaker Twitter -- https://twitter.com/jessicaleigh206 Tumblr -- http://worldwarwhitaker.tumblr.com Pinterest -- http://www.pinterest.com/jessicawhitaker Snapchat -- jesswhitwells http://www.jessicawhitaker.co http://www.jessicawhitaker.co http://www.jessicawhitaker.co
Views: 227766 Jessica Whitaker
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Training Konsep Brand Perusahaan, Training Branding Strategy, Training Model Connective Branding
 
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http://borobudur-training.com/ Connective Branding: Building Brand Equity, Brand Strategy The Basics of Branding, Introduction to Brand Strategy, Branding Strategy Insider, types of branding strategy, branding strategy examples, branding marketing strategy, branding strategy definition, branding strategy template. Pelatihan Connective Branding: Bagaimana Membangun Brand Equity yang Unggul Pelatihan Connective Branding ini akan mengajarkan cara-cara yang sangat praktis berupa petunjuk langkah demi langkah membangun brand equity yang kuat. Connective Branding dibangun atas pondasi Brand Engagement dan Brand Aligment. Kedua hal ini, Brand Engagement dan Brand Aligment, merupakan dua key drivers dari brand equity. Pelatihan Connective Branding ini akan menyajikan cara pandang yang lebih luas daripada branding tradisional. Ketika brand ditampilkan sebagai seperangkat values yang harus keluar dari semua stakeholder, hal ini akan membuat para brand manajer memiliki peluang luar biasa untuk makin memperkaya brand itu. Pelatihan ini akan mengajak peserta untuk mengenali bagaimana brand-brand bisa men-transformasi diri mereka dalam tantangan yang baru ini tanpa hari kehilangan jati diri dari brand tersebut. Jika kita bicara tentang branding dan pikiran kita tertuju pada departemen pemasaran, maka pikiran itu sekarang sudah berubah. Connective Branding akan menjelaskan secara sistematis tantangan masa kini dan masa datang dari brand dengan spektrum yang jauh lebih luas. Jika traditional branding fokus pada penciptaan external image melalui satu cara, sering melalui komunikasi yang manipulatif (misalnya melalui iklan), Connective Branding adalah tentang bagaimana menghidupkan brand dan bagaimana brand itu bisa memancarkan prinsip inti brand itu keluar untuk mememuhi janji dari brand itu. Riset membuktikan bahwa dengan menerapkan model Connective Branding, perusahaan akan bisa menaikkan keunggulan bersaingnya (competitive advantage). Materi Pelatihan Market forces, akan dibahas empat kunci kekuatan pasar yang memaksa perusahaan untuk mengadopsi paradigma baru agar brand-nya bisa tetap sukses dan kuat. Pembahasan dilanjutkan dengan lingkungan yang sifatnya distrust, internet “megaphone”, dan berbagai isu ekonomi global yang mempengaruhi brand perusahaan. Emerging strategies to address market forces, akan dibahas bagaimana perusahaan mulai bereaksi terhadap berbagai kekuatan pasar yang besar ini. Dilanjutkan dengan diskusi masalah emerging sustainability strategies, emerging online strategies, emerging corporate branding strategies and a new focus on authenticity. Akan juga dibahas contoh-contoh dan analisis perusahaan yang mengalami kesulitan serta mereka yang sukses Brand framework for building connective brands. Peserta akan mempelajari framework untuk membangun dan mengelola connective brands. Model ini dibangun dari dua pilar: engagement and alignment, di mana kedua pilar ini akan dibahas secara detil Practical applications – stakeholder engagement. Peserta akan mempelajari berbagai isu dan strategi yang dipilih ketika menyertakan karyawan, customer dan stakeholder lain terkait dengan brand perusahaan. Pembahasan dilanjutkan dengan menemukan critical success factors dan kunci konsep yang penting. Berbagai studi kasus akan dibahas untuk mengilustrasikan konsep tersebut. Practical applications – the process of alignment. Peserta akan belajar bagaimana mengatasi tantangan ketika melakukan proses aligning brand promise and brand experience. Peserta juga akan menemukan critical success dan studi kasus untuk menjelaskan konsep itu secara detil. Jika anda ingin mendaftar pelatihan, anda bisa menelpon, sms, atau mengisi form di bawah. http://borobudur-training.com/contact... Inilah alamat kami: Dr. Dwi Suryanto, Ph.D. Jalan Radio No. 3 BKR Buah Batu - Bandung 40295 Telp: (022) 21301966 HP : 0813-2161-6080 atau 0851-0161-0108 atau 0819-1058-7707 E-mail : [email protected] Facebook : Borobudur Training & Consulting Twitter : @pelatihan_btc Instagram : borobudurtraining
Brand architecture: Phases of Strategic Brand Development
 
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CLICK HERE TO SEE MORE FROM THIS EXPERT: www.docstoc.com/docs/101650594
Views: 25769 docstocTV
Small Business Branding - What's Your Brand
 
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What’s Your Brand? With so many people and businesses looking for work, having a strong personal brand has become a priority. What’s your personal brand identity? Regardless of who you are, your age, position, or the business you happen to be in, all of us need to understand the importance of branding. Why do people pay $4 for a cup of coffee when they could just as easily buy a similar product for $1.50? The answer my friend is branding…the power of a brand. A great brand is not about touting features and benefits. It’s about connection on an emotional level. It’s about loyalty that defies logic. The question is, how do you build that type of brand? Were responsible for our own companies: “ME, MYSELF & I, INCORPORATED.” To be in business today, our most important job is to market the brand called YOU. It’s a simple concept but hard to do. Social media tools like Twitter, blogs, Linked-in and websites have leveled the playing ground and have enabled us to reach incredible heights. Personal branding describes the process by which we as individuals and business owners differentiate ourselves from the competition ….. by identifying and articulating our individual competency and value. In this way, we should be trying to become thought leaders in our field, to become recognized among peers and mentors for our innovative ideas, and to demonstrate competency. Enhancing our reputation as experts in our field, establishing a reputation of reliability and credibility with our peers and customers ….. Will all help advance our business and career. Perceived VALUE is key   Ask yourself: Is there anything about your company that makes people fall in love with it? Are your customers emotionally connected to your company? Is it easy for a client to leave your company? You want your customers or associates to think of you different than your competition. You or your business need to be an entity that consistently demonstrates a strong, reliable, able and constantly producing good value for them! That’s your brand:  Value, Differentiation and Marketability! Personal branding typically begins with establishing an inventory of core competencies, expertise, demonstrated abilities, and existing level of recognition, informed by market research or feedback. So What’s your brand?
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
What Is Personal Leadership Brand?
 
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An interview with Dave Ulrich and Norm Smallwood, Founders, The RBL Group. You have a strong personal leadership brand when your individual strengths deliver value to the people you want to serve.
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 944086 Video Influencers
David Brier on Branding and Brand Identity - Marilyn Monroe: The Icon, The Brand
 
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http://www.risingabovethenoise.com , David Brier on Branding and Brand Identity - Marilyn Monroe: The Icon, The Brand, video addresses Branding, Brand Identity, Brand. Marilyn Monroe made 29 films, 24 in the first 8 years of her career. As an actress spanning 16 years, Norma Jeane Mortenson was an American actress, a model, a singer, and a timeless sex symbol to become one of Hollywood's timeless silver screen legends. What secrets did she leave with us about how to create a brand that connects with its audience?
Views: 25649 David Brier
How to Develop a Brand Identity & Marketing Strategy | PreFocus Branding Webinar
 
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After seeing hundreds of companies lose out on money (and customers) due to ineffective marketers and advertisers - I was determined to improve strategic execution and purpose. My name is Jordan Trask, and I started PreFocus Solutions in early 2017 with a mission to improve the way brands are built and understood. Instead of persuading brands on what to do and when to do it, I'm committed to a process that helps them differentiate their value and generate loyalty. In this branding and marketing webinar, I explain my step by step identity development process and how to execute a marketing positioning strategy. I'm passionate about helping businesses understand who they are, what they do well and how to attract customers. This allows them to position themselves accordingly and understand where opportunity lies. Most importantly, this helps them solidify every element of their business moving forward.. Watch all the way through to see what I mean. By creating unique value propositions and brand drivers, the PreFocus process differentiates companies so they can increase ROI, sustain and scale their brand with clarity in mind. If you're a start up, behind the curve small business or a new persona brand - consider the power of purposeful marketing and a PreFocus strategy. www.prefocus.solutions/contact 317-918-1360 [email protected]
Views: 163 PreFocus Solutions
The Grand Theory of Apple
 
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Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy. Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular: https://www.aboveavalon.com/notes/2015/12/02/the-grand-unified-theory-of-apple-products If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too) *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. ### Sources ### Music is Lobby Time Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Headlines referenced: http://www.businessinsider.com/apple-macbook-pro-2016-consumer-reports-2016-12 https://www.wired.com/story/hackers-say-broke-face-id-security/ http://mashable.com/2016/12/30/consumer-report-apple-macbook-pro-recommendation/?utm_cid=hp-r-4#J2LayWecaaqI https://www.theverge.com/2017/4/19/15353730/apple-iphone-8-delay-touch-id? https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced http://www.businessinsider.com/apple-prices-too-high-2013-11 https://www.forbes.com/2009/11/06/iphone-apple-china-leadership-managing-failure.html#430af53f2b4b Schiller Quote: https://medium.com/backchannel/exclusive-why-apple-is-still-sweating-the-details-on-imac-531a95e50c91 https://www.cnbc.com/2017/10/09/the-average-american-household-owns-more-than-two-apple-products.html
Views: 1554644 PolyMatter
The #1 Secret to Building Your Powerful Personal Brand - Personal Branding Ep. 17
 
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Create your secret language. Watch the whole series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Speak a language to let your target niche feels you are one of them. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://personalbrand.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing positive return from their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind for experts: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ JOIN DAN'S PRIVATE FB GROUP FOR CONSULTANTS & COACHES ★☆★ Apply here: https://www.facebook.com/groups/highticketconsulting/ Dan hangs out there quite a bit. ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ FB Group: https://www.facebook.com/groups/highticketconsulting/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: The #1 Secret to Building Your Powerful Personal Brand - Personal Branding Ep. 17 https://youtu.be/LYxARJccebc https://youtu.be/LYxARJccebc
Views: 7938 Dan Lok
What is Brand Strategy? Lorraine Carter - Persona Branding and Design
 
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Aside from being frequently asked to explain branding I'm also often asked to explain what brand strategy is and why it's so important to your business or organisation. Brand strategy is the road map or action plan for putting your brand to work. It's the communications plan that provides structure and guidance for all your branding activities both internally and externally, online and off - in the bricks and mortar world. Your brand strategy directly supports your business strategy, they both go hand in hand. Done correctly, your brand strategy influences the total operation of your business to ensure consistent brand behaviours and brand experiences to help you extend your reach or grow your profitability. It should be measurable and quantifiable. And while you might own your brand, it effectively exists in your customers minds and you don't own those but you can influence them! How you make people feel is a critical part of your brand strategy. Why, because people buy with emotions, and justify with rational afterwards, regardless of gender or cultural background so you need to tap into your customers emotions and make a connection by making a difference in the world. And that's what you brand strategy is for and why its so important - to help you influence your target audiences perceptions so you can give them a more compelling reason to buy what you're selling be that a product, service or ideas. When developing your brand strategy you need to start with: • How • What • When • Where • Why and • To Whom you want to congruently target your brand messages for everything you do on or off line. All your activities be they social media, PR, content marketing, point of sale, advertising, competitions, news paper editorial, TV or online adverts, white paper publications, exhibitions, keynote speaking or workshops etc, CSR contributions, all need be completely consistent, congruent and supportive of each other. Your brand strategy is all about choosing the right platform or media channel for your brand and planning over the course of 6, 12, 18 or 24 months what you're going to do, when, how and with whom to ensure you get the most effective return on your investment. Its about getting your brand out into the world, talked about, referred and known for right things so you can increase your reach and or your bottom line. If you'd like to find out more you can get in touch using the contact details on our site http://www.personadesign.ie E: [email protected] T: +353 1 8322724
Views: 597 Lorraine Carter
Branding in Relation to Marketing, Public Relations & Advertising
 
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CLICK HERE TO SEE MORE FROM THIS EXPERT: www.docstoc.com/docs/101636968 Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com). Advertising: brief & repeated communication with an audience Marketing: direct information targeting a specific group Public Relations: focusing on the audience influencers Brand Strategy: ensuring all your marketing is based around a common concept
Views: 83869 docstocTV
Branding: what is a museum brand for you? Claire Eva (TATE) & Gaële de Medeiros (Palais de Tokyo)
 
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Museums become more and more brands, brands to know, to love, to sell. We will talk about the definition of the brand, how to create a branding strategy and the impact that such an evolution can have on the institution.
Views: 645 Museum Connections
Will The Creative Agency Model Survive?
 
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Article mentioned: Are Branding Agencies Still Relevant? http://www.fastcodesign.com/3061384/are-branding-agencies-still-relevant - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ Snapchat: ransegsll (yes, with a spelling mistake) Facebook: https://www.facebook.com/ran.segall - Intro Sound Design: Amit Segall http://www.amitsegall.com - Vlogging camera - Canon G7x: http://amzn.to/22dnCQt - Work Hard & Be Nice Poster: https://society6.com/ransegall - Get new videos weekly to your inbox: http://www.fluxvlog.com
Views: 6878 Flux
Introduction to Brand Management | Lecture 3: Branding the Subconscious
 
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Titled "Branding the subconscious," this is the third lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi explains that marketing to specific segments of society is no longer effective, due to the variety of cultural shifts that have defined the world in the last decade. Venturi argues that brands should instead target subconscious archetypes found in all humans regardless of geography, gender or age, in order to communicate a more universal message. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze/ Twitter - https://twitter.com/polimodafirenze LinkedIn - https://twitter.com/polimodafirenze Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 194 Polimoda
The Rise of Nike: How One Man Built a Billion-Dollar Brand
 
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Use this link to get a free copy of Phil Knight's awesome biography from Audible, alongside a free trial: http://audible.com/businesscasual (or SMS "businesscasual" to 500500) Support me on Patreon to get early access to my future videos: https://www.patreon.com/business_casual Join me at BC's subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 54th video of the Behind the Business Series. #nike #swoosh Under the kind patronage of Nagabhushanam Peddi & James Gallagher.
Views: 1109899 Business Casual
Glossier founder created a beauty brand she 'could b...
 
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Emily Weiss started Glossier to change the beauty industry and give women more control over their products and routines.
Views: 13813 CNN Business
Branding a Lifestyle of Engagement: Chris Erb at TEDxCincy
 
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As Vice President of Brand Marketing for EA SPORTS, Christopher Erb is responsible for driving strategy and marketing for the EA SPORTS brand. Christopher oversees a cross-functional team that focuses on consumer marketing, licensing, brand identity, and brand partnerships. In addition, his team is responsible for partnership activation across franchises within the EA SPORTS label including Madden NFL, FIFA, Tiger Woods PGA Tour, NHL, NBA, NCAA, SSX, and Fight Night. His leadership within the entertainment industry has revolutionized the way EA SPORTS markets to their consumers by elevating video game releases to be bigger than highly anticipated film premieres. He pioneered applying the theatrical model of partnership and collaboration to video games which is now standard protocol within the industry. Christopher is responsible for transforming the annual release of the Madden NFL franchise into a summer event creating an unofficial start to the NFL season, and a designated placeholder on the official NFL calendar. His work includes partnerships with top global iconic brands such as Coca-Cola, Nike, Microsoft, Sony, McDonald's, Pepsi, Doritos, Mars and Budweiser. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 12618 TEDx Talks
Verbal Branding - Brand Naming Insights - NameQuest
 
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Naming Company Insight: There has been a disruption in the traditional marketing 4-P's model from 1980 to the present day. From the 1950's to the 1980's verbal branding was, more often than not, an afterthought. Advertising in the mass media, primarily on network television, was the driving brand-building strategy for the mass market. If a verbal brand name is the foundation on which your brand's business will be built, what are the communication building blocks that will provide support? Certainly, perceived differentiation, memorability and purchase intent should be mandatory. For more information on brand name development and research, visit NameQuest.com.
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