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Videos uploaded by user “Spencer Stuart”
How Financial Services Companies Are Using Data and Analytics
 
04:44
Marie Ford, consultant in Spencer Stuart’s Financial Services Practice, discusses the growing use of data and analytics in the financial services industry, the resulting emergence of new C-level roles, the most in-demand skills and the imperative for every industry executive. Read more: https://www.spencerstuart.com/research-and-insight/how-financial-services-companies-are-using-data-and-analytics-video Visit Spencer Stuart: https://www.spencerstuart.com
Views: 4800 Spencer Stuart
A conversation with Sergio Rial: The responsibilities of today's CEO
 
09:18
Patrick Walsh talks with Sergio Rial, chairman of Banco Santander.
Views: 2175 Spencer Stuart
Successful Digital Transformation: The Chief Digital Officer's first steps
 
03:12
A digital strategy will take effect on multiple fronts. Building cross-functional teams is essential, as is building products for users inside the organisation, not just for those outside.
Views: 1198 Spencer Stuart
Spencer Stuart Interview with Ken Allen - Part III
 
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As part of its ongoing interview series with CEOs, Spencer Stuart had an engaging conversation with Ken Allen from DHL Express. During the discussion, Ken addressed a wide range of topics, including DHL’s transformation over the past ten years to what are the required skill-sets of aspiring CEOs. More from Spencer Stuart: https://www.spencerstuart.com
Views: 1386 Spencer Stuart
A conversation with Sergio Rial:  New trends in leadership
 
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Patrick Walsh talks with Sergio Rial, chairman of Banco Santander.
Views: 1056 Spencer Stuart
Spencer Stuart Interview with Ken Allen - Part I
 
04:44
As part of its ongoing interview series with CEOs, Spencer Stuart had an engaging conversation with Ken Allen from DHL Express. During the discussion, Ken addressed a wide range of topics, including DHL’s transformation over the past ten years to what are the required skill-sets of aspiring CEOs. More from Spencer Stuart: https://www.spencerstuart.com
Views: 3516 Spencer Stuart
A conversation with Sergio Rial: Building your own leadership career
 
07:20
Patrick Walsh talks with Sergio Rial, chairman of Banco Santander.
Views: 831 Spencer Stuart
Spencer Stuart Interview with Ken Allen - Part II
 
05:32
As part of its ongoing interview series with CEOs, Spencer Stuart had an engaging conversation with Ken Allen from DHL Express. During the discussion, Ken addressed a wide range of topics, including DHL’s transformation over the past ten years to what are the required skill-sets of aspiring CEOs. More from Spencer Stuart: https://www.spencerstuart.com
Views: 969 Spencer Stuart
Grant Duncan: From CMO to CEO
 
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Grant Duncan, who leads the Spencer Stuart Marketing Officer Practice in EMEA, explains why today’s senior marketers are well positioned to progress to general management and CEO roles. He summarizes the findings from our study “From CMO to CEO: the route to the top” For the full study, visit: https://sitecoredev.spencerstuart.com/research-and-insight/from-cmo-to-ceo-the-route-to-the-top
Views: 1230 Spencer Stuart
Rajesh Subramaniam: The power of culture
 
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Rajesh Subramaniam tells how FedEx’s culture is consistent across the globe — and how it got that way.
Views: 971 Spencer Stuart
Talking Culture with AT&T Mobility CEO Glenn Lurie
 
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“The Three Ps” that define the mobile leader’s organizational culture and what senior executives need to do to create cultures that inspire innovation and bring out the best in their talent.
Views: 533 Spencer Stuart
Nicky Newton-King: Route to the top
 
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Spencer Stuart and the Gordon Institute of Business Science (GIBS) have collaborated on a landmark study of CEOs in South Africa to better understand the qualities that typify successful leaders, the backgrounds from which future leaders emerge and the unique challenges that face chief executives in South Africa. Through interviews with the CEOs of 32 leading organizations in South Africa we trace the evolution of leadership, from its embryonic beginnings in childhood and adolescence through the different stages of a developing career to the crucial transformation of an operational mindset into a strategic one. Combined with our own experience analyzing and identifying the best leaders around the world and across the full range of industries, we examine the fundamentals of becoming a leader and succeeding in the role. At a 2013 event hosted by Spencer Stuart and GIBS, Tom Boardman, former CEO of Nedbank Group, and Nicky Newton-King, CEO of the Johannesburg Stock Exchange, spoke about their own routes to the top. Both CEOs contributed their views and experiences to the report CEO Route to the Top: The South Africa Experience. CEO Route to the Top: The South Africa Experience: https://www.spencerstuart.com/research-and-insight/ceo-route-to-the-top-the-south-african-experience About Spencer Stuart: https://www.spencerstuart.com/who-we-are Gordon Institute of Business Science: http://www.gibs.co.za
Views: 547 Spencer Stuart
Building a Best-in-Class Supply Chain Team
 
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In light of the growing demands of the function and its rising prominence in global organizations, the game has been raised for supply chain leaders and their teams. However, the increased demand for supply chain leaders has exposed some gaps in the talent pool. Henrik Maartensson, global leader of Spencer Stuart's Supply Chain Practice, and Stewart Lumsden, North American leader of the Supply Chain Practice, discuss what skills are needed for the next generation of leaders and how organizations are finding and developing the best supply chain talent.
Views: 705 Spencer Stuart
Tom Boardman: Route to the top
 
06:36
Spencer Stuart and the Gordon Institute of Business Science (GIBS) have collaborated on a landmark study of CEOs in South Africa to better understand the qualities that typify successful leaders, the backgrounds from which future leaders emerge and the unique challenges that face chief executives in South Africa. Through interviews with the CEOs of 32 leading organizations in South Africa we trace the evolution of leadership, from its embryonic beginnings in childhood and adolescence through the different stages of a developing career to the crucial transformation of an operational mindset into a strategic one. Combined with our own experience analyzing and identifying the best leaders around the world and across the full range of industries, we examine the fundamentals of becoming a leader and succeeding in the role. At a 2013 event hosted by Spencer Stuart and GIBS, Tom Boardman, former CEO of Nedbank Group, and Nicky Newton-King, CEO of the Johannesburg Stock Exchange, spoke about their own routes to the top. Both CEOs contributed their views and experiences to the report CEO Route to the Top: The South Africa Experience. CEO Route to the Top: The South Africa Experience: https://www.spencerstuart.com/research-and-insight/ceo-route-to-the-top-the-south-african-experience About Spencer Stuart: https://www.spencerstuart.com/who-we-are Gordon Institute of Business Science: http://www.gibs.co.za
Views: 458 Spencer Stuart
Bridging Humanity – The Spencer Stuart Experience
 
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Ben Williams, CEO of Spencer Stuart, describes how the firm helps bridge differences between cultures, sectors and organizations by identifying and assessing great leadership talent.
Views: 340 Spencer Stuart
CMO Summit 2016 – Esther Lee and Deborah Wahl on the role of a broader vision in talent attraction
 
02:05
For 14 years, Spencer Stuart’s annual CMO Summit has gathered chief marketing officers and senior marketers to discuss critical issues affecting their brands, their teams and their careers. The 2016 panel, which featured Kathy Button Bell, vice president and chief marketing officer of Emerson; Esther Lee, executive vice president and global chief marketing officer of MetLife; and Deborah Wahl, chief marketing officer of McDonald’s USA, explored what skills CMOs need to look for as they build best-in-class teams, ways to develop their marketing talent and how to build their own careers. Highlights from Spencer Stuart’s CMO Summit: https://www.spencerstuart.com/research-and-insight/cmo-summit About Spencer Stuart: https://www.spencerstuart.com/who-we-are
Views: 1040 Spencer Stuart
CMO Summit 2016 – Kathy Button Bell, Esther Lee and Deborah Wahl on the skill-sets needed today
 
02:18
For 14 years, Spencer Stuart’s annual CMO Summit has gathered chief marketing officers and senior marketers to discuss critical issues affecting their brands, their teams and their careers. The 2016 panel, which featured Kathy Button Bell, vice president and chief marketing officer of Emerson; Esther Lee, executive vice president and global chief marketing officer of MetLife; and Deborah Wahl, chief marketing officer of McDonald’s USA, explored what skills CMOs need to look for as they build best-in-class teams, ways to develop their marketing talent and how to build their own careers. Highlights from Spencer Stuart’s CMO Summit: https://www.spencerstuart.com/research-and-insight/cmo-summit About Spencer Stuart: https://www.spencerstuart.com/who-we-are
Views: 832 Spencer Stuart
Successful Digital Transformation: Chief Digital Officer as change agent
 
02:29
Change management is a core expectation of the CDO, who plays a coordinating role, ensuring that all the elements that digital transformation requires are in place. However, support is needed across the organisation – digital must be everybody’s job.
Views: 640 Spencer Stuart
Highlights from the 2018 U.S. Spencer Stuart Board Index
 
04:12
Read the 2018 U.S. Spencer Stuart Board Index: https://www.spencerstuart.com/research-and-insight/ssbi-2018 Julie Hembrock Daum, who leads the North American Board Practice, highlights key findings from the 2018 U.S. Spencer Stuart Board Index. She discusses how the composition of US boards is evolving, including the director backgrounds boards are prioritizing and trends in diversity and board refreshment. Read more: https://www.spencerstuart.com/research-and-insight/board-indexes/
Views: 643 Spencer Stuart
Eberhard Veit discusses Industry 4.0
 
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Dr Eberhard Veit talks to Dr. Oliver Köster, Spencer Stuart, about the challenges and opportunities facing industrial and manufacturing businesses seeking to integrate new automation and data exchange technologies. Dr Veit has been tasked by the German government to lead the advisory board overseeing the development of the Industry 4.0 platform.
Views: 832 Spencer Stuart
CMO Summit 2016 – Esther Lee on “tough love” advice from a mentor
 
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For 14 years, Spencer Stuart’s annual CMO Summit has gathered chief marketing officers and senior marketers to discuss critical issues affecting their brands, their teams and their careers. The 2016 panel, which featured Kathy Button Bell, vice president and chief marketing officer of Emerson; Esther Lee, executive vice president and global chief marketing officer of MetLife; and Deborah Wahl, chief marketing officer of McDonald’s USA, explored what skills CMOs need to look for as they build best-in-class teams, ways to develop their marketing talent and how to build their own careers. Highlights from Spencer Stuart’s CMO Summit: https://www.spencerstuart.com/research-and-insight/cmo-summit About Spencer Stuart: https://www.spencerstuart.com/who-we-are
Views: 691 Spencer Stuart
CMO Summit 2012: The CMO role
 
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Ranjana Clark, senior vice president, chief customer and marketing officer for PayPal; Georgia Garinois-Melenikiotou, senior vice president of corporate marketing for The Estée Lauder Companies; and Tony Pace, senior vice president and global chief marketing officer for Subway — discuss innovation during the 2012 Spencer Stuart CMO Summit.
Views: 320 Spencer Stuart
CMO Summit 2011: Career Development
 
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Annie Young-Scrivner provides insight into how Starbucks looks at mapping out career paths. From the 2011 Spencer Stuart CMO Summit.
Views: 239 Spencer Stuart
Rethinking Business Models and Talent in Asset Management
 
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Peter Simon, consultant in Spencer Stuart’s Financial Services Practice, talks about evolving business models in the asset management industry, new talent requirements and the industry’s far reach. Read more: https://www.spencerstuart.com/research-and-insight/rethinking-business-models-and-talent-in-asset-management-video Visit Spencer Stuart: https://www.spencerstuart.com
Views: 957 Spencer Stuart
CMO Summit 2016 – Kathy Button Bell and Esther Lee on retaining talent and partnering with HR
 
01:15
For 14 years, Spencer Stuart’s annual CMO Summit has gathered chief marketing officers and senior marketers to discuss critical issues affecting their brands, their teams and their careers. The 2016 panel, which featured Kathy Button Bell, vice president and chief marketing officer of Emerson; Esther Lee, executive vice president and global chief marketing officer of MetLife; and Deborah Wahl, chief marketing officer of McDonald’s USA, explored what skills CMOs need to look for as they build best-in-class teams, ways to develop their marketing talent and how to build their own careers. Highlights from Spencer Stuart’s CMO Summit: https://www.spencerstuart.com/research-and-insight/cmo-summit About Spencer Stuart: https://www.spencerstuart.com/who-we-are
Views: 311 Spencer Stuart
London Metal Exchange CEO Matthew Chamberlain: Lessons learned from the mining supercycle
 
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Matthew Chamberlain, CEO of London Metal Exchange, discusses Mining for Value, a new book from Spencer Stuart and CESCO, at its launch at LME Week 2018 in London. Mining for Value examines what went wrong during the supercycle. It offers key insights from senior figures who experienced the cycle firsthand, and supports the next generation of leaders as they seek to build a more robust, diverse and sustainable industry for the future. Read Mining for Value: https://www.spencerstuart.com/research-and-insight/mining-for-value http://www.cesco.cl/en/analyses-studies/
Views: 123 Spencer Stuart
What issues should infrastructure industry boards address?
 
02:05
Spencer Stuart recently partnered with McKinsey & Company on the Global Infrastructure Initiative. During the GII, Arnaud Despierre and Hugh Thorneycroft, consultants in Spencer Stuart’s Industrial Practice, sat down for a conversation about the state of the infrastructure industry and findings from our Global Infrastructure Leadership Survey of more than 100 global infrastructure CEOs, CFOs and board members. In this video, they identify what infrastructure boards should be thinking about from composition to driving the talent agenda.
Views: 152 Spencer Stuart
Highlights from the 2017 Spencer Stuart U.S. Board Index
 
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Julie Hembrock Daum, who leads the North American Board Practice, highlights key findings from the 2017 Spencer Stuart U.S. Board Index, including increases in the number of first-time and female directors and the percentage of boards splitting the chair and CEO roles.
Views: 714 Spencer Stuart
CMO Summit 2016 – Esther Lee and Kathy Button Bell on “speaking the language” of cultures
 
02:08
For 14 years, Spencer Stuart’s annual CMO Summit has gathered chief marketing officers and senior marketers to discuss critical issues affecting their brands, their teams and their careers. The 2016 panel, which featured Kathy Button Bell, vice president and chief marketing officer of Emerson; Esther Lee, executive vice president and global chief marketing officer of MetLife; and Deborah Wahl, chief marketing officer of McDonald’s USA, explored what skills CMOs need to look for as they build best-in-class teams, ways to develop their marketing talent and how to build their own careers. Highlights from Spencer Stuart’s CMO Summit: https://www.spencerstuart.com/research-and-insight/cmo-summit About Spencer Stuart: https://www.spencerstuart.com/who-we-are
Views: 388 Spencer Stuart
CMO Summit 2015 | Raquelle Zuzarte, Time Warner Cable
 
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Raquelle Zuzarte of Time Warner Cable on marketing’s role in expressing the culture internally and externally. The Spencer Stuart CMO Summit is an annual gathering of chief marketing officers and senior marketers to discuss timely business issues of the day. The 2015 panel, which featured Jon Iwata, senior vice president of marketing and communications, IBM, Jonathan Mildenhall, CMO of Airbnb, Russell Weiner, president of Domino’s USA, explored the CMO’s role in both creating and reinforcing a culture that delivers the best possible brand experience in a world where the customer experience is an increasingly powerful differentiator. Spencer Stuart’s CMO Summit page: https://www.spencerstuart.com/research-and-insight/cmo-summit Highlights of the 2015 Summit: https://www.spencerstuart.com/research-and-insight/cmos-on-the-brand-experience-culture-matters-video About Spencer Stuart: https://www.spencerstuart.com/who-we-are/
Views: 321 Spencer Stuart
Marie Gulin-Merle: Culture is ‘the nervous system’
 
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Marie Gulin-Merle details how culture permeates a company and should be consistent throughout the organization.
Views: 235 Spencer Stuart
Building the infrastructure talent pipeline
 
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Spencer Stuart recently partnered with McKinsey & Company on the Global Infrastructure Initiative. During the GII, Arnaud Despierre and Hugh Thorneycroft, consultants in Spencer Stuart’s Industrial Practice, sat down for a conversation about the state of the infrastructure industry and findings from our Global Infrastructure Leadership Survey of more than 100 global infrastructure CEOs, CFOs and board members. In this video, they examine where skill gaps exist in the industry, improving diversity and how to attract top talent.
Views: 244 Spencer Stuart
Infrastructure: Key trends and the four capabilities leaders need today
 
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Spencer Stuart recently partnered with McKinsey & Company on the Global Infrastructure Initiative. During the GII, Arnaud Despierre and Hugh Thorneycroft, consultants in Spencer Stuart’s Industrial Practice, sat down for a conversation about the state of the infrastructure industry and findings from our Global Infrastructure Leadership Survey of more than 100 global infrastructure CEOs, CFOs and board members. In this video, they share insights on the changing infrastructure landscape and what it takes to lead in this environment.
Views: 220 Spencer Stuart
CMO Summit 2016 – Esther Lee on hiring for potential over past performance
 
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For 14 years, Spencer Stuart’s annual CMO Summit has gathered chief marketing officers and senior marketers to discuss critical issues affecting their brands, their teams and their careers. The 2016 panel, which featured Kathy Button Bell, vice president and chief marketing officer of Emerson; Esther Lee, executive vice president and global chief marketing officer of MetLife; and Deborah Wahl, chief marketing officer of McDonald’s USA, explored what skills CMOs need to look for as they build best-in-class teams, ways to develop their marketing talent and how to build their own careers. Highlights from Spencer Stuart’s CMO Summit: https://www.spencerstuart.com/research-and-insight/cmo-summit About Spencer Stuart: https://www.spencerstuart.com/who-we-are
Views: 359 Spencer Stuart
Travel 2025: How Digital Transformation and Global Growth Are Redefining Leadership Roles
 
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From the WTTC Global Summit: A snapshot of the capabilities travel leaders will need to succeed in 2025 and beyond. Read the full article: https://www.spencerstuart.com/research-and-insight/travel-2025
Views: 315 Spencer Stuart
Marie Gulin-Merle: How business shifts affect culture
 
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Marie Gulin-Merle notes how changes in the larger world impact organizational culture — and vice-versa.
Views: 135 Spencer Stuart
CMO Summit 2014: Working across functions to meet business objectives
 
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Lisa Bacus of Cigna on working across functions to meet business objectives. Spencer Stuart invited three top marketing leaders to discuss the struggle to balance creative and analytical initiatives as part of the 2014 CMO Summit. The panel, which featured Lisa Bacus, executive vice president and global chief marketing officer of Cigna; Lauren P. Flaherty, executive vice president and chief marketing officer of CA Technologies; and Jeff Jones, executive vice president and chief marketing officer of Target, discussed the duality of the CMO role and whether the marketing leaders of tomorrow will need to possess more logic or magic. The Spencer Stuart CMO Summit is an annual gathering of top marketers representing a broad cross-section of industry sectors to discuss the most timely business issues of the day. Spencer Stuart's CMO Summit page: https://www.spencerstuart.com/research-and-insight/cmo-summit Highlights of the 2014 CMO Summit: https://www.spencerstuart.com/research-and-insight/tomorrows-cmo-chief-magic-or-logic-officer-highlights Results from our pre-CMO Summit survey: https://www.spencerstuart.com/research-and-insight/tomorrows-cmo-chief-magic-or-logic-officer-survey-results About Spencer Stuart: http://www.spencerstuart.com/who-we-are/
Views: 170 Spencer Stuart
CMO Summit 2016 – Esther Lee on what it takes to drive culture change
 
01:42
For 14 years, Spencer Stuart’s annual CMO Summit has gathered chief marketing officers and senior marketers to discuss critical issues affecting their brands, their teams and their careers. The 2016 panel, which featured Kathy Button Bell, vice president and chief marketing officer of Emerson; Esther Lee, executive vice president and global chief marketing officer of MetLife; and Deborah Wahl, chief marketing officer of McDonald’s USA, explored what skills CMOs need to look for as they build best-in-class teams, ways to develop their marketing talent and how to build their own careers. Highlights from Spencer Stuart’s CMO Summit: https://www.spencerstuart.com/research-and-insight/cmo-summit About Spencer Stuart: https://www.spencerstuart.com/who-we-are
Views: 497 Spencer Stuart
CMO Summit 2012: Ideas fail
 
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Ranjana Clark, senior vice president, chief customer and marketing officer for PayPal; Georgia Garinois-Melenikiotou, senior vice president of corporate marketing for The Estée Lauder Companies; and Tony Pace, senior vice president and global chief marketing officer for Subway — discuss innovation during the 2012 Spencer Stuart CMO Summit.
Views: 170 Spencer Stuart
How do you build an HR leadership team able to transform the business?
 
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As technology, globalization and shifting market paradigms fundamentally impact business, human resources must operate as an integral part of a company’s leadership, providing essential strategic insight and helping to drive business outcomes. Consultants in Spencer Stuart’s Human Resources Practice understand how the CHRO and other top HR leadership roles are evolving, and what this means for finding and developing HR leadership teams that deliver competitive advantage for the business.
Views: 85 Spencer Stuart
A Conversation with Bill McDermott, Part 1
 
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Bill McDermott, CEO of SAP, discusses the challenges of becoming a global, adaptive company in an evolving economy, SAP's unique culture and what it means to lead and inspire today's workforce.
Views: 961 Spencer Stuart
West Coast CMO Summit 2014: Organizational structure for a holistic consumer experience
 
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Julie Bornstein, executive vice president and chief marketing and digital officer of Sephora, on creating an organizational structure to enable a holistic consumer experience. At Spencer Stuart’s West Coast CMO Summit, leaders from both area tech companies and global organizations from other sectors gathered to discuss how an innovative “Silicon Valley mindset” can help senior marketing leaders succeed in a fast-paced, digital environment. Highlights from the West Coast CMO Summit: https://www.spencerstuart.com/research-and-insight/tomorrows-cmo-and-the-silicon-valley-mindset Spencer Stuart’s CMO Summit page: https://www.spencerstuart.com/research-and-insight/cmo-summit
Views: 91 Spencer Stuart
Chad Covey on Mexico's future energy leaders
 
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Spencer Stuart consultant Chad Covey takes a deeper look into the role requirements for Mexico’s next generation of senior leaders.
Views: 117 Spencer Stuart
Jesse Price: Culture is an increasingly important management tool
 
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Jesse Price of Spencer Stuart details why leaders are taking a harder look at organizational culture.
Views: 145 Spencer Stuart
Tom Simmons on growth and talent in the energy industry
 
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Tom Simmons, global practice leader of Spencer Stuart’s Energy Practice, shares insights on energy industry trends and how growth is impacting the role of the energy CEO of the future.
Views: 134 Spencer Stuart
CMO Summit 2016 – Deborah Wahl on taking a seat at the table and the maxim she lives by
 
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For 14 years, Spencer Stuart’s annual CMO Summit has gathered chief marketing officers and senior marketers to discuss critical issues affecting their brands, their teams and their careers. The 2016 panel, which featured Kathy Button Bell, vice president and chief marketing officer of Emerson; Esther Lee, executive vice president and global chief marketing officer of MetLife; and Deborah Wahl, chief marketing officer of McDonald’s USA, explored what skills CMOs need to look for as they build best-in-class teams, ways to develop their marketing talent and how to build their own careers. Highlights from Spencer Stuart’s CMO Summit: https://www.spencerstuart.com/research-and-insight/cmo-summit About Spencer Stuart: https://www.spencerstuart.com/who-we-are
Views: 301 Spencer Stuart
West Coast CMO Summit 2014: Karen Brewer, Ventyx, an ABB company
 
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Karen Brewer of Ventyx, an ABB company, at the West Coast CMO Summit on how she assesses agility in marketers. At Spencer Stuart’s West Coast CMO Summit, leaders from both area tech companies and global organizations from other sectors gathered to discuss how an innovative “Silicon Valley mindset” can help senior marketing leaders succeed in a fast-paced, digital environment. Highlights from the West Coast CMO Summit: https://www.spencerstuart.com/research-and-insight/tomorrows-cmo-and-the-silicon-valley-mindset Spencer Stuart’s CMO Summit page: https://www.spencerstuart.com/research-and-insight/cmo-summit
Views: 95 Spencer Stuart
Nina Barton: Culture needs to change with consumers
 
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Nina Barton says customers’ tastes are changing, so organizational culture needs to be nimble and evolve, as well.
Views: 134 Spencer Stuart
CMO Summit 2011: Innovation
 
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Annie Young-Scrivner addresses innovation and the customer experience. From the 2011 Spencer Stuart CMO Summit.
Views: 158 Spencer Stuart
CMO Summit 2015 | Bob Liodice, Association of National Advertisers
 
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Bob Liodice of Association of National Advertisers on marketing’s responsibility in shaping culture. The Spencer Stuart CMO Summit is an annual gathering of chief marketing officers and senior marketers to discuss timely business issues of the day. The 2015 panel, which featured Jon Iwata, senior vice president of marketing and communications, IBM, Jonathan Mildenhall, CMO of Airbnb, Russell Weiner, president of Domino’s USA, explored the CMO’s role in both creating and reinforcing a culture that delivers the best possible brand experience in a world where the customer experience is an increasingly powerful differentiator. Spencer Stuart’s CMO Summit page: https://www.spencerstuart.com/research-and-insight/cmo-summit Highlights of the 2015 Summit: https://www.spencerstuart.com/research-and-insight/cmos-on-the-brand-experience-culture-matters-video About Spencer Stuart: https://www.spencerstuart.com/who-we-are/
Views: 106 Spencer Stuart